Vortex Multimedia

01/18/2023

01/12/2023

Marketing is a humbling profession.

Sometimes the idea you’re certain is going to work doesn’t work. Or the idea you know definitely won’t work for some reason does work. Or the thing that used to work stops working. You need to continuously learn, re-learn, and un-learn.

01/05/2023

It is not the job of SEO to make a pig fly.

No matter how much you dress up the pig, it still is a pig, and it will always be a pig. And with Google saying that maintenance is an important ranking factor, your slow old pig just won’t fly. As SEOs we need to take responsibility for our sites, to see them for what they are, and to maintain and especially to help them evolve. Old sites are simply not trusted to have current information, and they are certainly not going to be shareable go-to sites. All businesses need to maintain existing content, not just expand – or you eventually look like a pig and traffic loss is inevitable. Think of maintenance as a survival tactic. And I believe that SEO has the responsibility to call a pig a pig.

10/27/2015

1. Idea happens.2. People tell you idea is stupid, genius, it won't work, etc.3. Research idea, competitors, size of market, who, what, when, where, why, how.4. Come up with name, pricing, marketing strategy, sales strategy, business plan.5. Figure out how much money, time, staff, energy, it will ta…