Jimmy Viquez

Jimmy Viquez Brand identity designer based in Los Angeles, California.

I am a multidisciplinary graphic designer specializing in brand identity design based in Los Angeles, California. I am passionate about creating meaningful identities for new or existing companies by crafting unique and memorable experiences that stand the test of time.

Some of the best marks aren’t planned. The design process is full of unexpected discoveries. You’re working toward the b...
06/13/2026

Some of the best marks aren’t planned.

The design process is full of unexpected discoveries. You’re working toward the brief and somewhere in between, something cool shows up that you never saw coming. This mark was one of those moments. Trust the process. You never know what you’ll come across during it.

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Like, comment, save, and share to support. Let’s work: [email protected]

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Most businesses stop at the logo. That’s the gap.—A logo identifies you. A brand identity builds trust, attracts the rig...
05/31/2026

Most businesses stop at the logo. That’s the gap.

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A logo identifies you. A brand identity builds trust, attracts the right audience, and does the selling before you say a word. Knowing the difference changes how you show up.

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Like, comment, save, and share to support. Let’s work: [email protected]

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A mark is small. What it communicates isn’t.—Logo Design Tip: The brief is never simple. The mark has to be. A designer’...
05/30/2026

A mark is small. What it communicates isn’t.

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Logo Design Tip: The brief is never simple. The mark has to be. A designer’s job is to take everything the client brings and reduce it down to its most essential form. The simpler it looks, the more work lives behind it.

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Like, comment, save, and share to support.
Let’s work: [email protected]

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Taking a brand's entire identity and locking it into one mark. That's what drew me into logo design. One symbol that say...
05/13/2026

Taking a brand's entire identity and locking it into one mark. That's what drew me into logo design. One symbol that says everything.

Seeing so many talented designers join the and .now wave has been genuinely inspiring. So much thought, personality, and craft. A pleasure discovering so many of you through this.

These are a few of mine. Happy to finally share.

Logo design for State Shift. What do you think?—Logo Design Tip: Showing your concept in context does half the selling f...
04/25/2026

Logo design for State Shift. What do you think?

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Logo Design Tip: Showing your concept in context does half the selling for you. A mark on a can, a shirt, a card. Suddenly the client stops seeing a logo and starts seeing a brand. Mockups aren’t decoration, they’re communication.

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Like, comment, save, and share to support.
Let’s work: [email protected]

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Every point placed with purpose. What’s your logo design process before the polish?—Logo Design Tip: Before you worry ab...
04/24/2026

Every point placed with purpose. What’s your logo design process before the polish?

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Logo Design Tip: Before you worry about color, weight, or style, worry about structure. A logo built on intentional geometry will survive any medium, any size, any context. Anchor your concept to the skeleton first, and everything else becomes easier to justify.

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Like, comment, save, and share to support.
Let’s work: [email protected]

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Your path is shaping you whether you notice it or not. The question is, are you being intentional about it? Which path a...
04/11/2026

Your path is shaping you whether you notice it or not. The question is, are you being intentional about it? Which path are you on?

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Freelance completes you. Agency makes you battle tested. In-House builds brand mastery. No path is perfect, the designers who grow most are the ones who recognize what their path is doing to them.

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Like, comment, save, and share to support.
Let’s work: [email protected]

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Every point placed with purpose.—Logo Design Tip: Before you worry about color, weight, or style worry about structure. ...
04/05/2026

Every point placed with purpose.

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Logo Design Tip: Before you worry about color, weight, or style worry about structure. A logo built on intentional geometry will survive any medium, any size, any context. Anchor your concept to the skeleton first, and everything else becomes easier to justify.

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Like, comment, save, and share to support.
Let’s work: [email protected]

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It’s wild how a few shapes, arranged with intention, can start to feel like an object, a letter, or even a personality. ...
03/22/2026

It’s wild how a few shapes, arranged with intention, can start to feel like an object, a letter, or even a personality. What are your thoughts on this one?

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Logo Design Tip: Great marks aren’t drawn, they’re constructed. Think in shapes, not decoration. When you build with geometry, every angle has purpose, every negative space becomes a decision, and your concepts naturally feel stronger and more intentional.

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Like, comment, save, and share to support.
Let’s work: [email protected]

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Concept logo mark exploration. What feeling does this mark give you at first glance?—Logo Design Tip: Your job isn’t to ...
02/28/2026

Concept logo mark exploration. What feeling does this mark give you at first glance?

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Logo Design Tip: Your job isn’t to “show options,” it’s to guide decisions. Develop a few concept routes that solve the brief in different ways. When each direction has a clear why behind it, you shift the discussion from taste to intention. That’s where real authority as a designer is built.

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Like, comment, save, and share to support.
Let’s work: [email protected]

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Los Angeles, CA

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