08/26/2026
The product looked like a great idea, until the problems started piling up.
In 2018, we launched SuperCharger and made several expensive mistakes in quick succession.
First, we overordered inventory to secure a lower per-unit cost. Practical takeaway: Start with the smallest order that lets you test demand, even if the per-unit price is higher, then scale once sales validate the product.
Then, we trusted the wrong shipping setup, which led to damaged packaging and a poorly handled delivery. Practical takeaway: Vet your freight partner, confirm packaging standards in writing, and inspect a sample shipment before committing to a large order.
Because the product included too many components, it also had more potential failure points….especially with the Lightning cables. Practical takeaway: Simplify the product wherever possible and test every component together under real-world conditions before launch.
Finally, we received an infringement complaint from Apple. Practical takeaway: Complete a thorough patent, trademark, and intellectual-property review before investing in inventory, marketing, or a public launch.
