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HumanX

Name: HumanX
Address: 2500 Technology Drive, Louisville, KY, 40299, US
Telephone: (502) 212-1390

Digital agency that creates exponential growth by unlocking human insights. Part of Leap Group.

We are a full-service digital agency that creates exponential growth by connecting business potential to human insight. Connecting people to your business is our business — and it has been for 23 years and counting.

09/16/2025

We're back with our latest edition of WTFacts?! - our series where we turn findings from our in-house research into bite-size insights.

This month we're presenting a “Clean Living” drop. Our research team explored how tidy spaces shape mood, stress, productivity, and even relationships. Swipe the stat snacks, then tell us which behavior signal you would build into your next campaign!

Visit the (human)x website to learn more about our research capabilities and view our recent projects: https://bit.ly/46nIBbE

08/29/2025

Consumer trust is at an all-time low. In 2024, 71% of surveyed global consumers said they trust companies less than they did a year ago. Misleading ads alone cause 35% to lose trust in a brand and 25% to stop buying from it entirely.

The lesson is clear: every misstep, from tone-deaf campaigns to half-truths, now plays out on a national stage. Distrust is the default. Yet brands that lead with transparency, align with communities, and show up consistently still have a path to rebuild credibility. Real conversations and real accountability matter more than polished campaigns.

Our latest blog explores how brands can earn back trust in the age of skepticism, with practical takeaways on community-first marketing, cultural alignment, and transparency. Read Marketing in the Age of Distrust here

https://bit.ly/4fZXvcs

08/15/2025

With the right location intelligence, brands can see far beyond their own front door. Using Placer AI data, we helped Electric Pickle uncover insights that drive smarter decisions, like:

• Visitors came from 24 states, with the majority traveling from over 50 miles away
• High overlap with nearby hotels, entertainment venues, and restaurants
• Audience profiles that guide targeted marketing and strategic partnerships

When you know exactly who’s walking through your doors (and why), you can create experiences that keep them coming back.

07/31/2025

SEO is not dead, and AI is not a silver bullet, but together they can supercharge your pipeline.

With Google’s AI Overviews upending the SERP this summer, we dug into the real numbers behind AI Optimization (AIO) versus classic SEO to see which actually drives growth. Spoiler: the smartest brands use both.

Inside our new blog you will learn:
• Why AI-optimized campaigns lifted conversions up to 52 percent in recent HubSpot and IBM studies
• How moving up just one Google position still bumps click-throughs by 2.8 percent, proving SEO is very much alive
• The three pillars every modern strategy needs: brand presence, authoritative links, crystal-clear structure
• Practical steps for weaving AIO into proven SEO workflows so your content wins with both humans and algorithms

Curious whether your current content stands a chance in an AI-first search world? We break it all down in plain English, with data you can share in your next leadership meeting.

Read the Blog, then let us know which pillar you will tackle first.

https://bit.ly/3U61EBH

07/28/2025

What do bank customers really want? We asked. They answered.

In our new white paper, Winning Wallets, we break down what drives today’s U.S. banking behavior: from digital expectations to loyalty triggers, switching patterns, and the features that matter most.

Whether you're a marketer, strategist, or financial leader, this report offers actionable insights to help banks, credit unions, and fintechs attract and retain the customers who matter most.

What’s inside:
• Why customers stay, and what pushes them to switch
• What modern banking behavior really looks like
• How digital platforms are reshaping loyalty
• Which features move the needle (and which fall flat)

👉 Download the full report: Winning Wallets: What Today’s Bank Customers Really Want

https://bit.ly/46y3gM9

06/30/2025

🤖 AI can scan, summarize, and synthesize faster than ever—but can it understand what matters?

In our latest blog, (human)x explores the rise of deep research AI—what it can do for marketing teams, and where it still falls short. Because while machines can handle the data, humans bring the context, ethics, and strategy that turn insights into impact.

🧠 We’re not anti-AI. We’re pro-human perspective.
💡 Learn how to strike the right balance between scale and sense.
👉 Read the full blog to explore where deep research AI fits into your workflow—and where it doesn’t.

https://bit.ly/3TaI32S

06/16/2025

What if you could analyze foot traffic like web traffic? 📍💡

Through our partnership with https://bit.ly/3ZUzPzy, (human)x brings the precision of digital analytics to the physical world—turning real-world movement into actionable insights. From uncovering who visits, when, and why, to identifying brand affinities and cross-shopping behavior, location intelligence helps our clients make smarter decisions across marketing, site selection, and growth strategy.

We recently teamed up with UMCU to dig into visitor patterns across two of their Michigan branches—just one example of how this approach can uncover deep audience insights beyond the digital realm.

Curious how your brand could benefit from real-world analytics? Let’s talk.

05/30/2025

DIY market research might save money—but if you're not careful, it could cost you even more. 💸📊

In our latest blog, we explore the most common mistakes brands make when running their own market research—and how to avoid them. From biased survey questions and vague objectives to misinterpreted data and compliance risks, DIY missteps can lead to misleading insights and missed opportunities.

💡 Whether you're running your own focus groups or building your first survey, this guide is packed with real-world tips, proven practices, and expert insight from our PhD-led (human)x team.

✅ Read the blog to build better research, even if you're doing it solo.

https://bit.ly/4kBTyvO

05/20/2025

We’re honored to partner with the State of Kansas and the Kansas Corporation Commission (KCC) to support critical market research initiatives across the state. 📊

As the KCC regulates essential services like energy, transportation, and telecommunications—and plays a vital role in environmental protection—our work will help uncover insights into Kansans’ knowledge, preferences, and behaviors around key programs and policies. From surveys and polls to in-depth interviews and focus groups, we’re proud to be helping the state make data-informed decisions that benefit communities across Kansas.

Head over to our website to learn more about our research capabilities and see recent work that’s making a measurable impact across industries.

https://bit.ly/4mg9VzM

04/30/2025

Most brands use social listening to track mentions and sentiment, but that only scratches the surface. Our team uses powerful social listening tools, including HumanView, our own proprietary software, to analyze tone, context, and emotional nuance. That means we can help brands catch early warning signs, uncover emerging trends, and stay ahead of competitors.

In our latest blog, we discuss how brands can harness the full power of social intelligence, including our own recent work with Duck Brands. Check out the blog to learn how you can start turning real-time insights into better product decisions, smarter campaigns, and more agile strategy.

https://bit.ly/44KqWvG

04/15/2025

📊 Introducing our new social series, WTFacts?!

Through these short “stat snacks,” we’ll share with you some of the quirky, surprising, and delightfully head-scratching stats our in-house research team has uncovered over the course of our otherwise routine client research.

Swipe through the first batch and let us know the ones that were almost too weird to believe. And let us know if there’s a particular topic you’d love us to dig into when we’re not knee-deep in regression modeling and inferential statistics. 🤓

WTFacts?! is brought to you by the Leap Group’s in-house research squad: Dr. Timothy Sauer, VP of Research + Consumer Strategy, and Laura Valentine, Senior Marketing Research Analyst. Visit the (human)x website to learn more about our research capabilities and view our recent projects!

https://bit.ly/3Y0gfkA

03/28/2025

From ChatGPT to AI-driven insights, brands are relying more than ever on artificial intelligence to streamline workflows and drive engagement. But with loose data security standards, compliance risks, and potential breaches, is your confidential business data really protected?

In the latest (human)x blog, we break down the hidden risks of AI-powered marketing, how unsecured AI tools can compromise sensitive data, and why partnering with a research agency can help safeguard your brand. Head over to the blog to learn how to protect your data today.

https://bit.ly/4hWpgCm

Address

2500 Technology Drive
Louisville, KY
40299

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

(502) 212-1390

Website

http://leaphumanx.com/

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