Primitive

Primitive Full-service marketing for businesses ready to grow. We handle strategy, content, web, and PR so you get one team, one vision, and results you can measure.

Lubbock-based. Nationally minded. Since 2011 Primitive has been crafting digital solutions for the measured success of our clients. We start by understanding your unique goals, opportunities, and challenges. Because your business isn’t cookie-cutter, neither are our strategies. They’re one of a kind, crafted to reach your goals, capitalize on your opportunities, and tackle your biggest business challenges.

11/05/2026

Marketing moved a lot in October. Here’s what changed, and what it means for your business. 🚨

– Google rankings swung on Oct 16, 20-21, 24 and 27, and Google hasn’t confirmed an update. If traffic dips, calls, leads and sales tell you more than a rank tracker does.

– TikTok comments now have polls, an easy way to ask your audience what they want to see next.

– Google’s AI answers are linking to websites more often and higher up. Getting your business mentioned in them is a good way to get found.

– LinkedIn is testing a feed of only the people you follow and connect with, and added digital business cards.

– Facebook’s new “Your Algorithm” lets people type what they want more or less of in their Feed and Reels.

– Meta and ChatGPT can now tweak ads automatically. Meta’s updated terms, which take effect Nov 20, make advertisers responsible for what those tools produce.

– Gmail and Apple Mail now show AI summaries of emails, so the first sentence matters more than the preview line.

Want updates like these every month in your inbox? Sign up for our newsletter! đź“©

https://primitivemarketing.com/

Spring 2027 internship applications are now open!We're looking for talented students who are ready to work alongside our...
11/03/2026

Spring 2027 internship applications are now open!

We're looking for talented students who are ready to work alongside our team. You'll build on the skills you already have and learn new ones along the way, with people who are invested in your growth.

đź“… Applications close January 4, 2027.

Apply today! https://www.leadwithprimitive.com/internships

11/02/2026

Red Raiders tip off tonight. Lady Raiders are up next. 🏀

But first, a look behind the lens at media days with Red Raider Basketball and Texas Tech Lady Raider Basketball.

Proud to partner with Texas Tech Athletics and the Red Raider Club to bring it to life. 🤝 🔴

Nobody just types “HELOC” anymore.They type “Can I use a home equity line to pay for college in Texas?”Pew Research foun...
10/30/2026

Nobody just types “HELOC” anymore.

They type “Can I use a home equity line to pay for college in Texas?”

Pew Research found:
👉 AI Overviews show up on 8% of one- or two-word Google searches.
👉 On searches of 10+ words, that jumps to 53%.
👉 On searches that start with who, what, when, or why, it’s 60%.

People search with full questions now. Your organic content should answer them.

More from Kaleigh Moore:
https://www.kaleighmoore.com/blog/2026/10/7/content-marketing-for-aeo?utm_source=tldrmarketing

10/29/2026

We told Bre we'd edit this to make it look like she's flying around the office.

Technically, we did. Just not how she thought. đź§ą

10/28/2026

A brand video doesn't start with a camera. It starts with the client.

Zane Ennis, our Director of Studio, starts every project with three questions: What makes them different? What do people already say about them? What are they proud of? Those are the stories worth telling.

Everything after that, staying ahead on set, building the story in the edit, is in service of getting that story right.

A good brand video isn't luck on set. It's every decision before and after the cameras roll.

https://primitivemarketing.com/creative-studio

When an AI Overview appears, the  #1 ranking page gets 58% fewer clicks. Traffic still matters, but it’s not the whole s...
10/23/2026

When an AI Overview appears, the #1 ranking page gets 58% fewer clicks.

Traffic still matters, but it’s not the whole scoreboard anymore. The better question now is whether AI names your brand when someone asks about what you do.

Kaleigh Moore breaks down more of what content teams should stop doing in 2026: https://www.kaleighmoore.com/blog/2026/10/7/content-marketing-for-aeo?utm_source=tldrmarketing

Have you noticed this shift in your monthly reporting? 🔎

10/22/2026

Not all of us can be influencers. Some of us have to hold it down in marketing. đź’…

10/22/2026

15 years. One night to celebrate it!

Thank you to our clients and partners who showed up and filled the room, and those who cheered us on from afar. You’re the reason we get to do this work, and we don’t take that lightly.

Here’s to what’s next! 🎉

SEO got your content ranked. AEO is what gets it cited.New research analyzing millions of AI citations found that AI-cit...
10/20/2026

SEO got your content ranked. AEO is what gets it cited.

New research analyzing millions of AI citations found that AI-cited content is 25.7% fresher than what shows up in Google's organic top 10, averaging about 2.9 years old versus 3.9 years for organic results. ChatGPT shows the strongest bias toward recent content of any platform studied.

Translation: freshness isn't the only thing AI search cares about, but it matters more there than it does in traditional search.

That's where Answer Engine Optimization comes into play. Recurring, measurable content refreshes built for the way people search now.

Here's more: https://www.digitalapplied.com/blog/ai-search-citation-ranking-factors-2026-data-study

Address

905 Avenue K
Lubbock, TX
79401

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm

Telephone

+18064120076

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