06/08/2026
A lot of mixed-market businesses sound like two different companies depending on the audience.
To commercial buyers, they talk about growth, operations, customer experience, or performance.
To government buyers, they talk about NAICS codes, capabilities, contract vehicles, and compliance.
Both matter.
But if the message does not connect, buyers may struggle to understand what your company actually does best.
Clear positioning helps your business explain its value in both markets without losing focus.
B2B and B2G may require different language, but they should point back to the same strengths, outcomes, and proof.
Let us help you create the right strategy. Visit www.crawfordolin.com