Zero Gravity Marketing

08/19/2026

Should your marketing budget change because of the enrollment cliff?

Potentially. But where and how you invest matters more than simply increasing spend.

Our latest blog looks at what higher ed teams should consider as they build their 2027 marketing plans.

Read the full article:

Learn how you can make your enrollment cliff marketing budget strategy 2027-ready in an increasingly competitive landscape.

08/17/2026

Our design team was honored to be recognized to receive the Silver Award at the 50th Annual CADC Awards Show! We’re proud to have our work celebrated and grateful to everyone who helped bring this project to life.

08/11/2026

Choosing an agency shouldn’t come down to who has the longest list of services.

For enrollment teams, the better question is: Will this partner actually help us make better marketing decisions and reach our enrollment goals?

We break down what to look for before choosing your next agency partner:

Are you running a higher education marketing agency? What to look for in 2026 and beyond.

08/05/2026

Getting prospective students to your website is only one piece of the puzzle.

What happens after that determines whether they enroll.

If you're evaluating your enrollment strategy for the upcoming cycle, our latest blog walks through how each stage of the marketing funnel should work together.

Read more:

Learn how to fix your higher education enrollment marketing funnel so that it actually works in 2026

07/21/2026

A great marketing strategy should hold up long after the kickoff meeting.

If your priorities, messaging, and ex*****on start drifting after launch, the problem usually isn't your team—it's how the strategy was built.

We share a framework for creating marketing strategies that stay aligned from planning through ex*****on.

Read the full blog:

Discover how to overcome marketing strategy ex*****on failure and why misalignments among teams are so costly

07/15/2026

Everyone wants the next marketing tactic.

Fewer organizations stop to ask whether they're solving the right problem first.

The strongest marketing strategies aren't built on doing more.

They're built on making better decisions before the work ever begins.

07/07/2026

Enrollment doesn't improve because one department works harder.

It improves when every team influencing the student journey is working toward the same outcome.

Our newest blog looks beyond marketing tactics to explore why cross-functional alignment has become essential for universities navigating today's enrollment challenges.

Read the full blog:

Learn why schools are struggling with university alignment strategy and how this hurts their long-term endeavors.

07/02/2026

Enrollment decisions and B2B purchases don't happen in a single session. They happen over months, across multiple people, with plenty of dead air in between.

Higher Ed marketers have been solving for this longer than most B2B teams realize.

Here's what's transferable:

Discover why B2B marketing long sales cycles go hand in hand with B2B buyer journey optimization in 2026

06/22/2026

The way students find universities has fundamentally changed. Before they ever visit your website, AI tools like ChatGPT and Google's AI Overview are already filtering, ranking, and recommending schools on their behalf.

If your institution isn't optimized for this new discovery layer, you're invisible before the funnel even starts.

We break it all down in our latest blog 👇

Discover what AI-driven university discovery means for your broader strategy and how generative AI in higher education marketing is shaping 2026

06/11/2026

Getting more website visitors but not seeing more leads?

Many businesses focus on driving traffic without looking at what happens once someone lands on the site. If visitors aren't taking action, it's worth examining the experience they're having.

We break down some of the most common reasons traffic growth doesn't translate into business growth.

Read the full article:

Learn why website conversion optimization is key to boosting your eCommerce brand and overcoming search intent mismatch in SEO