Lima Consulting Group

Lima Consulting Group Lima Consulting Group helps organizations develop, deploy and measure effective digital strategies. W

Data maturity impacts beyond just marketing and reaches sales, customer service, operations, and even finance. đź—¸ It enab...
08/17/2023

Data maturity impacts beyond just marketing and reaches sales, customer service, operations, and even finance.

đź—¸ It enables sales teams to improve commissions
đź—¸ helps product teams build better products
đź—¸ allows executives to lead organizations to take market share by understanding customers and enhancing their experience

Building trust and earning customer loyalty has always been about relationships, and investing in digital experiences allows companies to earn the right to be trusted.

By leveraging data to provide relevant value and context, organizations can build advocates and transform their customer experience.

🎧 Tune in to The Visionary's Guide to the Digital Future podcast to hear Paul Lima showcase the power of data in driving decisions and transforming customer experiences.

Go to: 👉 https://www.limaconsulting.com/visionarys-guide-to-the-digital-future-podcast/

08/10/2023

“Decision intelligence is about taking this giant tech stack and fitting it into your business outcomes in your business actions.” - Lorien Pratt

In the dynamic landscape of modern business, decision intelligence emerges as a game-changer.

It's the art of seamlessly integrating the vast tech stack at your disposal with your unique business goals and actions.

It's about harnessing the full potential of technology to drive tangible outcomes.

Discover how decision intelligence empowers organizations to navigate complexities and make informed choices.

By leveraging data-driven insights, businesses can optimize their strategies, streamline operations, and propel growth.

🎧 Tune in for this episode of The Visionary's Guide to the Digital Future as decision intelligence expert Lorien Pratt unveils the magic of this complex topic, making it accessible and crystal clear to everyone.

Go to: 👉 https://www.limaconsulting.com/digital-future-podcast/

08/03/2023

Where will machine learning capabilities go in the future?

As machine intelligence evolves, it is becoming capable of asking questions that we were previously unaware we needed answers to.

The next phase of maturity will happen when the machine intelligence begins to develop answers and research questions that have yet to be asked by us. Essentially, once it can learn to ask questions.

In other words, they’ll go to the frontier of our human knowledge and step forward and uncharted territory to provide us with answers to questions we haven’t asked yet.

Not only will it do as it does today, that is provide answers, but it will use Next Best Offer and Next Best Action algorithms and point its power towards asking the most important questions. Questions that we may not have thought to ask or even ways of asking them.

How many inventions were discovered by just changing a part or a single word of the question, or even how many inventions were created because of an accident?

What other knowledge, ancient or new, can help us address questions where we’ve never made any connections before?

Join us to discuss some of these ideas in our Podcast The Visionary's Guide to the Digital Future.

Go to: 👉 https://www.limaconsulting.com/visionarys-guide-to-the-digital-future-podcast/

06/29/2023

The future of all the new text and image GenAI tools isn't typing prompts all day.

These tools are excellent for accelerating marketing content. Your organization should be experimenting with them and even building them into workflows.

The future of GenAI: it will create directed only by enterprise data, generating hyper-personalized customer experiences and offers that will bring marketing back to its roots...acting as a relationship builder. The use case I describe in the clip seems futuristic, but all the tools necessary to make it happen are available today. It's getting the data wrangled that is giving most organizations trouble.

Subscribe to The Visionary's Guide to the Digital Future to learn how to progress your organization through the first 4 phases of data maturity to unlock these cognitive marketing capabilities.

I'm looking forward to Chairing the Digital Food & Beverage conference and offering the Opening remarks.If you'll be att...
05/30/2023

I'm looking forward to Chairing the Digital Food & Beverage conference and offering the Opening remarks.

If you'll be attending, I would love to meet you in person, exchange ideas, and learn about your business.

05/10/2023

A 17yo leaked ChatGPT on TV in the 1960’s. In 1965, 17-year-old Ray Kurzweil performed a piece of music on CBS’s I’ve Got a Secret (the video is on YouTube). However, it wasn’t just any piece of music...it was written by a computer.

The Fourth Industrial Revolution is upon us. Here's how we know.The six or seven largest publicly traded oil & gas compa...
03/20/2023

The Fourth Industrial Revolution is upon us.

Here's how we know.The six or seven largest publicly traded oil & gas companies have their own name...

Big Oil. The fossil fuel lobby is a force that has always punched above its weight. These companies have jumped in and out of the top spots on the 'largest companies' list for the better part of the last century.

In 2016, Exxon was 5th on the list and had recently been overtaken by companies who were collecting and monotizing data. Data about their consumers and their users...data about us.

Fast forward 5 years to 2021. Exxon drops out of the top 20. However, a new entrant from the oil & gas industry emerges: newly formed Saudi Aramco, the privatization of the Crown Prince of Saudi Arabia's oil & gas reserves. Why would the royal family take the country's oil assets public? Well, they wanted to diversify out of oil...cash out, if you will...and invest their private fortune into tech.

Take a look...
http://ow.ly/N23250NnhOx

After your people, what is the most valuable asset in your organization?Check out the Quick Hit in my new podcast, The V...
03/01/2023

After your people, what is the most valuable asset in your organization?
Check out the Quick Hit in my new podcast, The Visionary's Guide to the Digital Future, to find out. http://ow.ly/MNQQ50N6xPO

Over the last 19 years, I've been hired to assess various digital business models.

In just about every case, our analysis shows that data is worth more than most of a company's assets…

…including real property, IP, licenses, capital, equipment, trade secrets, and more.

Indeed, it's the core asset for why the new titans of industry dethroned Big Oil.

So data deserves to be recognized as the valuable asset it truly is.

🎧 Click here to subscribe to The Visionary's Guide to the Digital Future
https://link.chtbl.com/The-Visionarys-Guide

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