Further Reach

05/28/2026

𝗪𝗲 𝗮𝗿𝗲 𝗻𝗼𝘁 𝗿𝗮𝗶𝘀𝗶𝗻𝗴 𝗼𝘂𝗿 𝗽𝗿𝗶𝗰𝗲𝘀. While that is vanishingly rare in today's economy, it is not our big announcement.

𝗢𝘂𝗿 𝗯𝗶𝗴 𝗮𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗺𝗲𝗻𝘁: 𝘁𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝘂𝗽𝗴𝗿𝗮𝗱𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗽𝗹𝗮𝗻𝘀 𝗶𝗻 𝗼𝘂𝗿 𝗵𝗶𝘀𝘁𝗼𝗿𝘆. We are rolling them out to current subscribers for free.

𝗧𝗛𝗘 𝗨𝗣𝗚𝗥𝗔𝗗𝗘

🔹 Essential $70 | 12 → 80 Mbps
🔹 Performance $100 | 25 → 100 Mbps
🔹 Silver $130 | 50 → 120 Mbps
🔹 Gold $200 → $180 | 100 → 150 Mbps
🔹 Platinum $300 → $250 | 200 → 260 Mbps

𝗢𝗨𝗥 𝗠𝗜𝗦𝗦𝗜𝗢𝗡

Profit-driven companies have a mandate to extract every last dollar from their customers. We have never taken outside money, so there are no Wall Street investors demanding we do the same.

Our mission is sustainability, not profit maximization. The distinction matters as it frees us to make decisions like:
🔹 Engineering our network with more capacity than we think our customers will use
🔹 Giving excess capacity to customers for free. Every plan is faster. Gold and Platinum are cheaper.

𝗜𝗳 𝘆𝗼𝘂 𝘀𝗾𝘂𝗶𝗻𝘁, 𝘁𝗵𝗲𝗿𝗲 𝗶𝘀 𝗮 𝗻𝗮𝗺𝗲 𝗳𝗼𝗿 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗹𝗶𝗸𝗲 𝘁𝗵𝗶𝘀. 𝗜𝘁 𝗶𝘀 𝗰𝗮𝗹𝗹𝗲𝗱 𝗮 𝗹𝗼𝗰𝗮𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. We just don't hear about community-based businesses often because they don't make the Wall Street Journal.

𝗔𝗡𝗗 𝗪𝗘 𝗔𝗥𝗘 𝗡𝗢𝗧 𝗗𝗢𝗡𝗘 𝗜𝗡𝗩𝗘𝗦𝗧𝗜𝗡𝗚

We are continuing to invest heavily in the network:
🔹 Redundant power infrastructure
🔹 Redundant fiber gateway
🔹 Innovative self-healing mesh that keeps you connected when fiber lines get cut and the power goes out
🔹 Real local support — friendly, capable, and easy to reach

𝗙𝗢𝗥 𝗘𝗫𝗜𝗦𝗧𝗜𝗡𝗚 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘𝗥𝗦 — 𝗧𝗛𝗔𝗡𝗞𝗦

The loyalty of our subscribers makes this all possible. Thank you for your loyalty. It is what makes this engine work.

It will take a few months to upgrade everyone. If you are on an upper-tier plan, we may need to visit to upgrade your equipment to handle the faster speeds. We'll be in touch.

𝗪𝗛𝗘𝗡 𝗬𝗢𝗨'𝗥𝗘 𝗥𝗘𝗔𝗗𝗬

When you're ready for a new provider, we're at furtherreach.net
🔹 Thirty-day money-back guarantee (zero takers so far)
🔹 No contracts
🔹 No creepy fine print — 𝗿𝗲𝗮𝗱 𝗼𝘂𝗿 𝗽𝗿𝗶𝘃𝗮𝗰𝘆 𝗽𝗼𝗹𝗶𝗰𝘆: furtherreach.net/privacy_policy

𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗶𝗻𝗴 𝗦𝘁𝗮𝗿𝗹𝗶𝗻𝗸? 𝗦𝗲𝗲 𝗵𝗼𝘄 𝘄𝗲 𝘀𝘁𝗮𝗰𝗸 𝘂𝗽:
furtherreach.net/signup_plans_04_starlink

📞 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀? 𝗖𝗮𝗹𝗹, 𝘁𝗲𝘅𝘁, 𝗼𝗿 𝗲𝗺𝗮𝗶𝗹:
707-278-8899 · [email protected]

04/01/2026

The Mendocino coast is an enormously difficult place to serve, with storms, salt air, falling trees, road closures, wind, rain that goes on for days, and extended power outages.
At Further Reach, we stop at nothing to keep you connected during the worst of it. We built an extensive array of backup batteries, chargers, remote management tools, and fixed and portable generators to keep the network operational indefinitely without grid power.
We're thrilled to announce the beta launch of SPIN: the Subscriber-Powered Infrastructure Network — another layer in our relentless pursuit of redundancy.
SPIN is a pedal-powered generator that connects directly to your home networking equipment, allowing subscribers to keep their internet running under their own power during an outage. Our low-power gear draws just 7 watts for a typical residential installation. You don't need to be an athlete or even especially fit.
Dr. Yahel Ben-David, Further Reach's Chief Scientist: "At a time when all we hear about is high technology solutions, it's important to not lose sight of the fact that low-tech solutions are often the right ones. SPIN doesn't break. It's easy to maintain. It's very inexpensive. And there is no firmware to update. Subscribers can sustain their connection indefinitely with what amounts to a casual bike ride. We have measured zero packet loss at cadences as low as 45 RPM."
The technology is not perfect in all situations. We loaned a beta SPIN unit to a neighbor whose Starlink dish had gone down during the Christmas storm. The neighbor's high school-aged children, running on cupcakes and Little Green Bean coffee, were only able to sustain the load for 75 minutes before everyone was tuckered out something fierce, nursing stomachaches, and in no condition to continue. The Starlink dish, drawing close to 100 watts — fourteen times what our equipment requires — never came back on, and our neighbor had to listen to their children complain all weekend.
For customers who prefer a less aerobic approach to storm preparedness — which, honestly, we recommend — our team is ready to help. We can install a battery backup that keeps your equipment running through outages, and advise on a small generator for extended events.
Details and product recommendations: https://furtherreach.net/faq/backup-power/
Call or text 707-278-8899 and we'll figure out the right setup for your situation.
Like all Further Reach innovations, SPIN is released as open-source under GNU General Public License v3.0: https://furtherreach.net/opensource/

02/15/2026

Day 2+ of a major AT&T fiber-cable outage affecting the entire South Coast.
𝗪𝗛𝗔𝗧'𝗦 𝗗𝗢𝗪𝗡 𝗧𝗛𝗥𝗢𝗨𝗚𝗛𝗢𝗨𝗧 𝗧𝗛𝗘 𝗔𝗥𝗘𝗔
🔹 Emergency services 911
🔹 Cellular networks (mobile phones).
🔹 Landline telephones.
🔹 Internet (some service providers).
🔹 ATM machines
🔹 Credit-card points-of-sale.

𝗪𝗛𝗔𝗧'𝗦 𝗨𝗣 𝗨𝗦𝗜𝗡𝗚 𝗥𝗘𝗗𝗨𝗡𝗗𝗔𝗡𝗧 𝗣𝗔𝗧𝗛𝗦
🔹 Further-Reach - 100% operational!
We have teams available to assist if you need connectivity.
Text, email or call if we can help. [email protected] 707-278-8899

Founded on UC Berkeley Ph.D research and headquartered in Manchester, we have been proudly serving the Mendocino Coast for over 10 years.

02/14/2026

As of 11:25pm on February 13th, AT&T reports a major fiber-cable outage that impacts service across the South Coast. The outage affected businesses, residential customers, cell phone providers, and payment systems throughout the area.
The AT&T outage took down two Further Reach fiber gateways.
NO FURTHER REACH CUSTOMERS OFFLINE. We're proud to report that after years of designing and implementing our redundant network, affected customers have been routed over backup links and are online.
𝗛𝗢𝗪 𝗢𝗨𝗥 𝗥𝗘𝗗𝗨𝗡𝗗𝗔𝗡𝗖𝗬 𝗪𝗢𝗥𝗞𝗦
Our network maintains multiple fiber connections from different providers and locations. When the two AT&T gateways failed, traffic was automatically rerouted through:
🔹 Alternative fiber gateways from other providers
🔹 Wireless backup links between relay sites (we maintain several overlapping networks)
🔹 Our self-healing mesh network. Each relay site connects to multiple others, creating alternate paths for data to flow when any single connection fails.
𝗪𝗛𝗬 𝗧𝗛𝗜𝗦 𝗠𝗔𝗧𝗧𝗘𝗥𝗦
In rural areas, internet connectivity is critical infrastructure. Unlike urban areas with multiple overlapping providers, our communities often depend on a single connection. That's why we've invested in many layers of redundancy to maintain reliable service when our community needs it most.
FURTHER REACH IS THE ONLY PROVIDER ON THE COAST WITH THIS LEVEL OF INFRASTRUCTURE RELIABILITY — multiple fiber providers, overlapping wireless networks, and true mesh redundancy (not to mention advanced layers of power redundancy, physical hardening, monitoring, and response design).
To connect to the coast's most reliable network, signup at https://www.furtherreach.net/

Founded on UC Berkeley Ph.D research and headquartered in Manchester, we have been proudly serving the Mendocino Coast for over 10 years.

12/27/2025

This week's storm was one of the most damaging in recent memory.
The lack of reliable grid power continues to be, by far, our biggest challenge —the PG&E outage map has been lit up like a Christmas tree across nearly our entire 1,000 square mile service area.
Despite days without grid power, punishing winds, and heavy rainfall, the Further Reach network has remained fully operational across the vast majority of our service area.
Years of investment and engineering in hardening techniques and an array of redundancies makes this possible—power systems with state of the art batteries, chargers, and autostart and portable generators; network architecture designed to route around failures; physical hardening of exposed equipment; communication protocols to coordinate across a 1,000 square mile service area; team training; and careful decision-making to keep our crew safe while navigating the coast's most dangerous conditions.
𝗥𝗘𝗣𝗔𝗜𝗥𝗦 𝗔𝗡𝗗 𝗜𝗠𝗣𝗥𝗢𝗩𝗘𝗠𝗘𝗡𝗧𝗦
We do have several localized outages due to storm damage, and repair crews are in the field working on restoration. We appreciate the patience of affected subscribers.
15% of our subscribers are served by very new relays or relays that are too small to have battery backups. If you are served by one of these relays, we will consider adding backup power or providing you with equipment to charge your relay. Please contact us if you are interested.
You need backup power for your home to benefit from Further Reach's network backup power. The following page has more information about powering your home's Further Reach gear:
https://furtherreach.net/faq-/backup-power/ .
𝗖𝗢𝗡𝗡𝗘𝗖𝗧𝗜𝗩𝗜𝗧𝗬 𝗜𝗦𝗦𝗨𝗘𝗦?
𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗶𝗻𝗴 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝗶𝘀𝘀𝘂𝗲𝘀 𝗮𝗻𝗱 𝗵𝗮𝘃𝗲𝗻'𝘁 𝗵𝗲𝗮𝗿𝗱 𝗳𝗿𝗼𝗺 𝘂𝘀, please reach out right away: [email protected] 707-278-8899 (call or text). Our support team is fully staffed and working extended hours - we are ready to help.

𝗜𝗠𝗣𝗢𝗥𝗧𝗔𝗡𝗧: Please do not recable or reboot your equipment—this can make issues harder to diagnose.
𝗧𝗛𝗔𝗡𝗞𝗦
We're incredibly grateful to our field and support teams, many of whom have damage at their own homes but worked long hours through their holiday to support our mission and our subscribers.
As always, BIG THANKS TO RELAY HOSTS for their partnership in making our community-based network possible, many of whom helped charge batteries at their relays.
And to all of you who have sent kind and encouraging words—thank you. It means more than you know!
Stay safe out there, and happy holidays from all of us at Further Reach.

𝗣𝗛𝗢𝗧𝗢 𝗖𝗔𝗣𝗧𝗜𝗢𝗡𝗦
🟢 Relay East of Fort Bragg at 800' above sea level
🟢 Jake at 2am, waiting for tree crews to clear the road so that he could service a critical generator.
🟢 Wade confirming a repair. Rainbow included at no extra cost.
🟢The PGE Outage map shows a near continuous outage from Gualala to Fort Bragg and most of the 128 corridor through Anderson Valley.

12/23/2025

Getting reliable internet shouldn’t require a Christmas miracle. Sign up before January 16th and we’ll cover your $200 installation fee – credited back over your first year of service.

𝗧𝗵𝗲 𝗖𝗼𝗮𝘀𝘁’𝘀 𝗠𝗼𝘀𝘁 𝗥𝗲𝗹𝗶𝗮𝗯𝗹𝗲 𝗜𝗻𝘁𝗲𝗿𝗻𝗲𝘁
Further Reach began as a UC Berkeley PhD research project focused on building a network tailored to the unique conditions of rural Mendocino County.

Over the past decade, we’ve adapted our operations to frequent and extended power outages, falling trees, extreme wind and rain, salt air, road closures, and a customer base spread across hundreds of square miles.

𝗟𝗼𝗰𝗮𝗹 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗦𝗮𝘆:

“I switched back to Further Reach after my experience with Starlink: rates kept going up, customer support was non-existent, and the hardware required too much power and clearance. Further Reach offers consistent speeds, low-cost, low-power hardware, professional installations — and truly outstanding local support.”

“Amazing – Further Reach is consistent and reliable – we haven’t had better service. There is no comparison.”

“Amazing service Further Reach! In spite of all the PG&E outages you guys were always ON for us.”

“To say I am impressed is a severe understatement.”

𝗖𝗛𝗘𝗖𝗞 𝗔𝗩𝗔𝗜𝗟𝗔𝗕𝗜𝗟𝗜𝗧𝗬
https://www.furtherreach.net

𝗤𝗨𝗘𝗦𝗧𝗜𝗢𝗡𝗦?
[email protected]
+1 707-278-8899 (call or text)
Offer Details
Offer available to new customers who sign before January 16, 2026, and activate service before February 28, 2026. Mention this promotion before you schedule your installation to qualify. Your installation fee will be credited over 12 months, starting after your first full billing cycle; maintaining active service for 12 months is required to receive the full credit. Additional charges may apply for custom installations. Cannot be combined with other offers.

Founded on UC Berkeley Ph.D research and headquartered in Manchester, we have been proudly serving the Mendocino Coast for over 10 years.

12/17/2025

We’re grateful for every opportunity to celebrate with our neighbors and give back to the community that inspires everything we do. Thank you to everyone who came out to enjoy the lights, laughter, and holiday cheer at this year’s Lighted Truck Parade—and a huge shout-out to our amazing team who helped make our display truly shine.

We’re proud to be part of this incredible coastal community ❤️

Happy holidays from all of us at Further Reach!🎄

12/15/2025

𝗙𝗮𝘀𝘁𝗲𝗿 𝗦𝗽𝗲𝗲𝗱𝘀. 𝗟𝗼𝘄𝗲𝗿 𝗣𝗿𝗶𝗰𝗲𝘀. 𝗬𝗲𝗮𝗿𝘀 𝗼𝗳 𝗨𝗖 𝗕𝗲𝗿𝗸𝗲𝗹𝗲𝘆 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵.

After years of research and development—built on our founder's UC Berkeley doctoral thesis—we're rolling out a new generation of plans that deliver faster speeds at lower prices.

𝗦𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗮𝘁 𝗷𝘂𝘀𝘁 $𝟱𝟬/𝗺𝗼𝗻𝘁𝗵 𝗳𝗼𝗿 𝟴𝟬 𝗠𝗯𝗽𝘀 𝗯𝘂𝗿𝘀𝘁 𝘀𝗽𝗲𝗲𝗱

With local support you can actually reach. Engineered to keep you connected through storms, fires, and PSPS.

Not available at all locations. Check availability (no commitment) at http://furtherreach.net


PhD Thesis -https://www2.eecs.berkeley.edu/Pubs/TechRpts/Withdrawn/EECS-2015-232.pdf

Founded on UC Berkeley Ph.D research and headquartered in Manchester, we have been proudly serving the Mendocino Coast for over 10 years.