02/26/2026
When we set out to grow the GFT brand in the U.S. financial services space, we had one major constraint - we couldn't name the clients we work with.
So we invested in a 360-degree strategy that let our expertise speak for itself: thought leadership, media relations, events, partnerships and digital.
Our Head of Marketing, Katherine Lee, recently sat down with Financial Promoter to share how she built brand awareness across the US while overcoming this challenge. Read the full piece here đź”— https://bit.ly/4qN0bOs