08/31/2026
The way people search is changing, and keywords are no longer the center of a well-planned digital strategy. 📉
AI-driven search is shifting toward understanding behavior, intent, and context instead of matching exact phrases, forcing marketers to think more holistically.
That means your visibility now depends on your overall presence and authority, and on how well your brand connects across channels.
This episode of Near Media explores what that shift looks like and what you should be doing next.
https://www.nearmedia.co/ep-256-p2-the-death-of-keywords-how-googles-personal-intelligence-is-defining-the-future-of-local-search/