08/21/2026
What if every page on your website had a job description?
That’s the idea behind Article 2 of my Website Sales Agents series: “Every Website Page Needs a Job.”
Your service page should answer whether you can solve the problem. Your case studies should provide proof. Your FAQs should handle objections. Your resources should educate. And your contact page should create the human handoff.
When every page has a clear purpose, your website stops being a collection of content and starts becoming a coordinated sales and customer experience system.
Website Sales Agents · Article 02/05
One of the simplest questions I have started asking when planning websites is: What is this page's primary responsibility? Not: What keyword are we targeting? What picture goes at the top? What service are we describing? What job does the page have? That distinction becomes especially important when