Applica Solutions combines customer loyalty data analytics, behavioral economics, smart phone mobile application technologies, and internet of things technologies ('IoT') . . . to create a new approach to enhancing in-store and online customer shopping experience and loyalty rewards, by enabling increased alignment of the goals of the retailer with the personalized goals of each customer. Applica'
s SAAS-based loyalty solutions increase customer interactions and deepen visibility into customer personalization, which are leveraged into increased customer cross-selling and increased customer engagement. At the core are Applica's innovative loyalty applications which provide customers with highly-personalized monthly suggestions for achieving their personalized goals for the products & services associated the retailer (for example, personalized monthly pet nutrition & care suggestions for customers of a grocery retailer with a high-margin pet food & accessory aisle . . . where personalization is based on the the customer's specific goals for the pet, their particular breed and living situation). Applica is growing in 3 key loyalty areas: Home Care; Pet Care; and Retail Solutions.
