Appodeal

10/23/2023

🎃🌌 Halloween is in the air, and we at Appodeal are sprinkling some magical treats for our favourite mobile app devs and game studios! 🌌🎃

🍬 Appodeal Accelerator Program Treats: Get a spellbinding $666 for UA Soft Launch Compensation when you apply for our Accelerator Program this season. Hurry! Only for the first 20 brave souls.

🔮 Summon a Growth Expert: Ready to conjure success? Sign up with Appodeal, add your app, and stand a chance to win a 1-hour consultation with our esteemed Growth Experts. Prepare yourself for the Black Market and Winter Sales!

🧙‍♀️ Witching SDK Bonus: Integrate our Appodeal SDK by 31st October and grab an additional +$1000 for your UA Campaigns, just in time for Black Friday and Christmas Sales.

Dare to grab these offers? Visit our website appodeal.com to learn more. And if you love these deals as much as we do, share them with your network!

08/21/2023

Have you ever dreamed of reaching the Top-3 charts in the app stores? We made this a reality for Spades, one of our applicants in the Appodeal Accelerator.

We turned this indie developer into a million-dollar business. How? We've offered comprehensive guidance, strategic insights, and a tailor-made monetization strategy that resulted in an extraordinary growth trajectory for this mobile app.

Wanna know more? Here you can check all the deets:

07/07/2023

Are you struggling to understand the performance of your mobile app? Appodeal has got you covered!

Our Growth Platform is designed to help you scale your app with positive ROAS. By gathering all your monetization, retention, and user acquisition data into one convenient dashboard, Appodeal's Growth Engine can forecast your app's life-time value and revenue metrics up to 365 days in the future. With our platform, you can filter data by apps, ad units, channels, countries, and time-frames to gain deeper insights into your app's performance.

The more data you feed to Appodeal, the higher the accuracy of your predictions!

Join the thousands of developers and publishers using Appodeal's Growth Platform to turn their apps into top-earning hits.

At Appodeal, We have upgraded our mediation tool, and now Appodeal is a first-class “Growth Platform”.With our Growth Platform, you can build forecasts and p...

07/05/2023

Are you hesitant to increase your marketing budget because you don't know how many installs or profits you'll get?

With Appodeal's forecasted metrics, such as "effective ROAS" and "effective ARPU," you can predict your organic revenue and effectively scale your app.

Say goodbye to guesswork and hello to data-driven decisions.

User Acquisition Campaigns bring paid users, but… did you know they also affect your Organic Installs?When launching a UA campaign, your organic reach gets b...

07/03/2023

Are you struggling to improve your app's ARPU and retention metrics? Look no further!

With Appodeal's Monetization Overview, you can take control of everything. Boost your revenue, engagement, and familiar monetization metrics all in one place!
Don't let external factors affect your ad revenues - use our detailed reports to quickly spot trends and act on them.

Try out the new Appodeal Dashboards, and turn your app into a top-earning hit!

Is your monetization strategy performing at its best? Or do you know how to improve your ARPU & Retention metrics?These are some of the major questions every...

06/28/2023

Scaling your User Acquisition campaigns can be a challenge, but with Appodeal's Automatic Reports, it doesn't have to be.

Split your campaign into Ad Groups, or Ad Sets, and identify which ones have high retention rates, average revenue per user, and low cost per install. Scale these ad groups and optimize your in-app events to increase revenue and player loyalty.

Stop losing money and start scaling with Appodeal.

In previous videos, we have seen how to make your app profitable with Appodeal.Now that your app is already generating revenue, let’s face the next challenge...

06/28/2023

💡 Listonic, a shopping list app with 1.5 million MAU, boosted their ARPDAU by +35% after Appodeal's Monetization Experts adjusted the banner ad refresh rate. 📊 This led to reinvestment in UA campaigns and further growth! 🌱

Learn more about Listonic's success story:

Our team of Monetization Experts increased by +35% the ARPDAU of Listonic, a utility app with a 1.5 million MAU (Monthly Active Users) that monetizes only with banner ads. They only had to calibrate one parameter of their ad setup...

06/27/2023

To have outstanding click-through rates, your push notifications need to catch your players' attention and entice their curiosity.

Use limited-time offers, anything new (in-game items, challenges, or levels unlocked), and playful CTAs to make your notifications stand out. A/B testing can help you find the best strategies. And remember, high click-through rates are correlated with higher numbers of daily active users and monthly active users.

Don't miss out our latest article "3 Tips to Engage Your Mobile Gamers: A Data-Based Strategy" for more useful tips!

The importance of user engagement for your mobile game growth: push notification opt-in rate, CTR, DAU, and MAU are all interconnected. They all correlate with retention rates and conversions...

06/24/2023

💪 With limited time and resources, a mobile casual game studio optimized their monetization strategy for the holiday season, achieving a +50% ARPDAU! 🎉 Appodeal helped them by replicating the success of another game's strategy, focusing on banner ad refresh rates. 🎯

Discover how to replicate success stories even when resources are limited:

Mobile app growth. With limited time & resources, we optimized their monetization to get the most out of the Holiday Season. A mobile casual game with +400k DAU (Daily Active Users)

06/23/2023

Do you know how to push User-Generated Content through Influencer marketing? If you have a mobile apps or game, keep reading.

User-generated content (UGC) is one of the most powerful marketing tools available for game developers. It's a cost-effective way to create engaging and authentic content while building a community around your game.

UGC can take many forms, such as game screenshots, fan art, in-game videos, or even fan-made mods. Create a sense of community and make players feel like they're part of something bigger. You can also reward your most loyal players with in-game perks or even highlight them on your social media channels.

This and more useful ideas in our article "Tips for Game Devs Working with Influencers"

Tips for Game Deveopers to work with influencers. How to motivate them and get what you want, while acquiring organic installs and brand exposure for your mobile game. Build partnerships with niche influencers to drive quality & targeted traffic to your App Store while boosting installs.