The Soft Edge

03/25/2021

Learn how our customers are using Congress Plus to achieve their legislative advocacy goals.

There are few avenues for showing your support for a cause as powerful as legislative advocacy. It is the act of using your voice to shape the creation of or changes to legislation that results Read more…

02/02/2021

https://thesoftedge.com/how-american-families-united-used-congress-plus-to-secure-5-8-billion-in-payments-for-families/

Like so many things in 2020, the pandemic impacted how organizations could lobby for changes to legislation. Those calling congressional offices often found their calls going to voicemail while critical relief legislation was being actively Read more…

09/05/2019

Thank you to our panelists who shared their expertise on breaking through the noise and creating more effective advocacy campaigns. Thank you also to the Grassroots Professional Network for organizing the event.

07/02/2019

We are very pleased to announce a new relationship with BillTrack50. We are teaming up to offer our industry-leading grassroots advocacy services to BillTrack50 customers.

BillTrack50 and the Soft Edge Combine to Maximize Your Impact! July 2, 2019 • by Karen Suhaka Filed under: Company News BillTrack50 is very pleased to announce a new integration option with The Soft Edge, a leader in grassroots advocacy. Using The Soft Edge tools allows BillTrack50 users to easily...

06/01/2018

A good digital strategy can make or break your grassroots advocacy campaign. Check out our demo to see how The Soft Edge can help you.

Ways to embed in your site Our platform works seamlessly with your existing website. Beyond a wide variety of customization options, we offer a couple of ways to integrate it into your site. Action Center The action center gives your advocates access to all of the public campaigns you are running, l...

04/30/2018

The Soft Edge joined grassroots advocacy professionals at the AdvocacyTech Conference, hosted by Campaigns & Elections and Grassroots Professional Network. The agenda was geared towards discussing the latest trends, strategies and emerging technologies in advocacy.

As part of the event anyone that dropped by our booth was entered in a raffle for an iPad mini. Today we are delivering the prize to a lucky winner at the National Electrical Manufacturers Association!

02/21/2018

In our latest blog entry, learn about how our Fly-In Manager solution helped GRAMMY Advocacy coordinate their annual GRAMMYs on the Hill Advocacy Day.

As we start off the fly-in season on Capitol Hill, we wanted to share the experience of one our customers using the Congress Plus Fly-in Manager. When we set out to build the fly-in manager Read more…

12/06/2017

We invite you to take a tour of the newly updated thesoftedge.com to see our solutions for government relations and online advocacy. We also encourage you to check out the new Public Resources section where you can find information about your elected officials.

The Soft Edge provides award winning software for government relations and online advocacy.

11/22/2017

To you and yours, we here at The Soft Edge wish you a prosperous, safe and happy Thanksgiving.

11/16/2017

With Congressional staffers constantly on the move, it is more important than ever that email campaigns shine on mobile devices. Take a look and find out how The Soft Edge helps your email campaign stand out.

Consider this scenario. A congressional staffer is on their way to a meeting with their boss as the final decision on a crucial piece of legislation is about to be made. Somewhere else, a government relations professional is hitting send on an email that could sway the decision of this particular st...

11/08/2017

White Coat Waste Project, a bipartisan coalition of more than 400,000 advocates dedicated to ending government-funded animal testing, sought to end the practice of using dogs in painful laboratory experiments at the Department of Veterans Affairs.

They turned to the Soft Edge for solutions to empower their grassroots advocates to take action through a sustained advocacy campaign.

White Coat Waste Project was founded in 2013. It is a bipartisan coalition of more than 400,000 advocates and stakeholders dedicated to ending government-funded animal testing. Its work has been highlighted by the Washington Post, US News & World Report, FOX News, LA Times and others. They combine g...

10/24/2017

https://thesoftedge.com/social-media-and-legislative-advocacy/

Over the past decade, Social Media has become one of the primary means for elected officials to communicate with their constituents and other policy stakeholders. Lawmakers often use these tools to lay out their position on specific legislation, comment on news or notify their constituents about upc...