Vevaworks

11/13/2020

11/03/2020

If you’re not utilizing LinkedIn to network, build and grow your brand, you’re missing out on an essential resource. According to Hootsuite, in 2019, 30 million companies were on LinkedIn (and that number is constantly growing) – so why not yours?
For a technology software company like mine, LinkedIn has been a powerful tool for growing our personal and professional exposure. I’m creating this article to share a few nuggets of wisdom I’ve learned throughout years of experience. I am by no means an expert in this realm, but I’m consistently educating myself on how to grow a business successfully and the LinkedIn platform plays a huge role.
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This entrepreneur shares five guidelines he's implemented to building a strong professional presence on LinkedIn, and how you can do the same.

10/13/2020

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10/12/2020

Entrepreneurs are rightly focused on building the next billion-dollar business. With so many startup success stories and technological advancements these days, anything is possible. However, as an increasing body of research demonstrates, there is another often forgotten factor that drives startup success: diversity and inclusion.

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Since inclusivity is essential to the success of your business, we're offering a practical guide on diversity and inclusion for startups.

10/11/2020

Did you know that 91 percent of businesses have reported an increase in cyberattacks during COVID-19? Even before the pandemic, 90 percent of businesses said they saw an increase in cyberattacks, and according to another source, coronavirus-related cyberattacks will continue to rise.

Chances are, your startup will come face-to-face with a cybersecurity threat at some point. Sounds a bit scary, no? It doesn’t have to. You can take steps to take security up a notch and defend your startup against potential threats.

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Chances are, your startup will face a cybersecurity threat at some point, but you can take steps to defend your startup against potential threats.

10/02/2020

Popular media would have entrepreneurs believe that money is the solution to all of their business problems. Although 84 percent of business failures can be attributed to being undercapitalized and suffering from inadequate cash flow, money isn’t always the answer. With that said, capital is an incredibly valuable tool, that if used correctly, can fuel growth and help build a healthy and thriving business.

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Leveraging credit to build a healthy and thriving business requires a strategic approach to borrowing and a proactive approach to building a credit profile.

09/28/2020

Starting and building a business is outrageously difficult. It demands long hours, deep research and analysis, and more blood, sweat and tears than a body should ever be capable of. One moment, you’re riding high on your latest successful breakthrough. The next, you’re plunged into the psychic underworld of failure.

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There is a way to overcome the stress and become a more well-balanced entrepreneur. For your brand to thrive, it needs a healthy individual at the helm.

09/25/2020

Picking out a name for your business is an exciting step. As you start to brainstorm ideas for your company name, it’s important to ask yourself a few questions, including:

Does this name reflect my brand?
Will customers be able to associate my offerings and services with this business name?
Can my business name be easily spelled and pronounced?
Is this name unique enough not to be confused with another business?
A great business name should be able to answer these questions (and more). The name you choose will identify your business and its offerings to the world. Make a big impression by following these simple guidelines that can help you decide on a name. Then, you’ll be able to secure that name by filing to register a trademark.

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The name you choose will identify your business and its offerings to the world. Then, you’ll be able to secure that name by filing to register a trademark.

09/23/2020

Over the nearly 40 years I’ve either owned or otherwise worked in a small business, I’ve observed that even businesses that might not be considered “seasonal” in the traditional sense ebb and flow over the course of the year, creating times when capital becomes tight and the cash flow pinch can cause an otherwise healthy business to struggle. In today’s world, small business budgeting and borrowing are more important than ever. I use these two words together intentionally, because I believe there is a synergy there for business owners who take a strategic approach to capitalizing their businesses.
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Taking a more strategic approach to budgeting and borrowing will help you become less reactionary and help you build a strong and healthy business

09/19/2020

There can be confusion around the terms “bridging loan” and “bridging finance” among people and businesses exploring their funding options. Bridging finance can be a great means of support to your business, and is worth exploring if you need to secure a temporary means of finance.

Bridging finance typically comes in the form of a temporary loan. As the name suggests, these loans are used to “bridge” the gap between a purchase and securing the funds needed to do so. This type of finance can help get you from point A to B until you can pay off the loan in full or until you can secure more permanent financial support.

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Bridging finance can be a great means of support to your business, and is worth exploring if you need to secure a temporary means of finance.

09/18/2020

To say that the COVID-19 pandemic and ensuing economic crisis has created immense challenges for entrepreneurs and business owners is an understatement. Like the 2007 to 2009 economic collapse, the downturn happened so quickly. Both have been compared to the Great Depression in its catastrophic impact, but that’s where the similarities end.

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Leading in uncertain times requires persistence. This business owner shares how he weathered the 2007 to 2009 collapse and how he's managing the pandemic.

09/17/2020