10/20/2026
Would you find out about a component shortage before or after it delays your launch?
After launching several products and building out our New Product Introduction (NPI) team, we learned something important: supply chain risk needs a dedicated owner.
Today, our NPI team includes a person whose sole focus is evaluating the supply chain at the component level for every project heading into launch.
That work covers lead time issues, component shortages, and changes in global economic conditions. We look at current market conditions and availability, then forecast ahead to find where bottlenecks or risks are likely to appear, so we can respond before they affect the project.