05/01/2026
Levius Medical came to Agent C. looking to evolve their brand and better define their position in the market.
Rather than completely abandoning the existing identity, we modernized the original logo concept to make it cleaner, sharper, and more adaptable across digital, print, and trade show environments. The feather element remained an important part of the brand, so we carried that thinking further by developing the green owl character featured throughout the campaign.
The owl became a visual way to communicate the brand’s “smart spending” philosophy while still tying back to the original feather concept already associated with Levius Medical.
From messaging strategy to trade show design, the goal was to reposition Levius as a smarter, more cost-effective medical supply partner in a category where most competitors look and sound the same.
Featured here is the new trade show display system alongside the previous display approach used before the rebrand and creative strategy work by Agent C.
