10/29/2026
OLD SOUL. NEW RULES.
Old Fitzgerald Seven-Year-Old Bottled-in-Bond. A chapter in the story of one of Kentucky bourbon's most coveted names, with a bottle designed to extend its world to a new generation.
We raided the archives, borrowed from the iconic Decanter Series and reappropriated some attitude. Proud scalloped shoulders. An elongated silhouette. A sculptural wooden closure and the unmistakable bold heritage of its green, gold and red colour palette.
And at the heart of it all, the historic key. A symbol of the brand's legacy and an invitation to discover something extraordinary.
All that history, reimagined for a wider audience. Some legends are just too good to keep to yourself.
Never ordinary. Always strange.
Created by Stranger & Stranger for Heaven Hill.