05/03/2022
Phygital Times Article Vol.1
What is Contextual Intelligence?
Put simply, contextual intelligence refers to the insight gained from analyzing content and how your target audience engages with the content.
Once you understand the online behavior of your target consumers, it becomes easier to develop more relevant ads that suit the content they engage with, which, in turn, can lead to a more effective marketing campaign and an improved customer journey for your audiences.
Want to read more? Click the link in bio ⬆️
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