SOSFactory

Seriously Fun Branding — creating iconic mascot brands since 2004

This page was created to promote SOSFactory work but also to share tutorials, ideas, images... and mainly to offer our help to newcomer designers.

10/29/2026

Tweak redesigned the card games after Ludiversia partnered with Cefa Toys for distribution across Europe.

Enjoy!
Sergio

10/28/2026

Behance Pro trial: Is it really worth it? Can anyone defend this membership?

Around $18/month in Spain.

Here are the perks of a monthly Behance Pro membership:

- Boost: 17 project views in 4 days. N_N
- Freelance jobs: Mostly low-budget gigs.
- Customize your home view: Not interested.
- Who's viewed your profile: Competitors, not clients.
- Pro badge: Seriously????

What about Dribbble? Is it any better?

Cheers,
Sergio

10/26/2026

David from Ludiversia designed from scratch his own card game, Tweak.

He did everything himself, except for the mascot, which he initially created using AI. His hard work paid off when Cefa Toys picked up the game for distribution across Europe.

When it was time to take things to the next level, David decided to invest in professional branding.

I redrew the mascot as vector artwork, tweaked the composition to make it stand out on the box and cards, and refined the colors and details to give it a cleaner, sharper and brighter look.

David brought the idea and dedication. I helped it shine the way it deserved.

Enjoy!
Sergio..
SOSFactory - Seriously Fun Branding

10/23/2026

I recently commented about the limitations of AI when it comes to creating complex vector illustrations, and it sparked quite a debate.

Some people were convinced they’d already figured out how to do it. My theory was that there were only three possibilities:

- They had pretty low quality standards.

- They were creating simple AI vector illustrations.

- It was all smoke and mirrors.

Some invited you to contact them via DM. And when you asked how it worked, instead of showing you proof, they ended up asking for money.

Funny, isn’t it?

So let’s separate the marketing from reality.

Generating an image that looks finished is one thing. Creating a complex, well-constructed vector illustration that’s actually production-ready is something else entirely.

And no, converting AI-generated images to SVG doesn’t solve the problem. AI-generated images aren’t pixel-perfect to begin with, and auto-tracing only makes things worse.

Enjoy!
Sergio..
SOSFactory - Seriously Fun Branding

10/21/2026

Arkansas Hawkeyes rebranded their brand mascots.

What do you think?

Enjoy!
Sergio
..
SOSFactory - Seriously Fun Branding

10/19/2026

Design vs. reality. This is the actual truck, not an AI mockup.

The Wecleancans truck is a business card on wheels.

1- A clear message.
2- A distinctive visual identity.
3- An easy way to get in touch.

That’s all a service truck needs.

Enjoy!
Sergio..
SOSFactory - Seriously Fun Branding

10/18/2026

If you don’t learn how to use AI, you’re cooked.

But here’s the twist: knowing how to use it isn’t enough anymore.

After 20 years in design, I’ve learned that what clients value most isn’t how well I draw. It’s understanding what the drawing is for: the business behind it, the customer it needs to reach, and the cost of getting it wrong.

AI is making technical skills more accessible. But judgment, business understanding, and the ability to connect the dots? Those are becoming even more valuable.

To put this into perspective:

- The market is increasingly rewarding people who combine technical skills with business knowledge.

- PwC reports a 62% wage premium in job postings requiring specific AI skills.

- Only 6% of companies are getting real returns from AI. The tool alone doesn’t change anything, the person using it does

The takeaway? The tool alone doesn’t create value. What matters is knowing when, why, and how to use it.

You’re no longer just the designer or the engineer. You’re the person who connects the pieces.

Have you noticed this shift in your own work?

Enjoy!..
Sergio
SOSFactory — Seriously Fun Branding

Via Expansión.com

10/16/2026

Isn’t it fascinating that human personalities can be grouped into 12 archetypes?

From the Sage to the Jester, each represents a different set of motivations and values.

There are no right or wrong archetypes in mascot branding. They’re a useful conceptual framework for guiding brand personality and positioning, not a scientific classification or an absolute truth.

What matters is choosing the approach that best serves your brand strategy.

As for SOSFactory, I’d say my mascot archetype is the Sage (I love creating educational resources), with a bit of Creator, Everyman and Jester thrown in.

Enjoy!
Sergio..
SOSFactory — Seriously Fun Branding

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Inspired by "The Hero and the Outlaw" by Margaret Mark and Carol S. Pearson (2001), McGraw-Hill.

10/13/2026

I'm always grateful when clients bring their own concepts to the table.

Even when the graphic ex*****on isn't quite there yet, a good starting point can answer a lot of questions and give the redesign a clear direction.

Here are some of my recent redesigns.
Sergio
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SOSFactory - Seriously Fun Branding

10/11/2026

This is what I meant in my previous post.

In the past, entry-level jobs gave people room to learn on the job. With AI, those entry-level opportunities are disappearing. We all have to step up.<

Experienced professionals already have the skills to adapt, but beginners are expected to show up with the skills they used to learn on the job.

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http://www.sosfactory.com/quicklinks/

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