Prisma Campaigns

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Prisma Campaigns

Prisma Campaigns is an all-in-one marketing automation software for banks and credit unions. Let’s do the same for you!

It leverages your data to send personalized, omnichannel marketing campaigns that boost loyalty and share of wallet. Our marketing automation software is specifically designed for financial institutions and offers a true omnichannel solution that doesn’t stop at email—it also integrates with your digital channels, online banking, and mobile app. Personalization is a key driver of share of wallet a

nd loyalty, and we keep it simple. Our software integrates with 20+ tech solutions to leverage investments you've already made. And when you’re ready, we bring in machine learning algorithms and a powerful workflow builder so you can make your conversions 100% digitally. We’re trusted by 30+ banks and credit unions with $100M - $9B in assets such as Star One, IDB Global, Credit Union of Colorado, and Santander to create personalized, omnichannel experiences and increase conversion rates.

05/28/2026

Discover how coordinated member communication can enhance credit union marketing efforts and improve member engagement without overwhelming them.

05/07/2026

📢 Press Release: We’re pleased to announce that WestCommunityCU has selected PrismaCampaigns to support their member engagement strategy.
With our omnichannel marketing automation platform, they’ll be able to deliver more personalized and timely communications across channels.

👉 Read the full announcement: https://hubs.la/Q04fHwt00

04/23/2026

Discover the biggest themes from The Financial Brand Forum 2026 in our most recent event recap.

Explore key insights from The Financial Brand Forum 2026, highlighting onboarding, AI ex*****on, personalization, and evolving customer expectations in financial marketing.

04/09/2026

Learn how Credit Union of Colorado achieved a 29% lift in account conversions and $1.25M in new deposits by replacing the one-size-fits-all approach with data-driven, proactive offers.

Read our latest blog to see how personalized digital journeys can transform your member relationships! 🚀

https://hubs.la/Q04b9gj80

Discover how Credit Union of Colorado enhanced member engagement and increased deposits by leveraging data-driven proactive offers

04/02/2026

Learnings from the 2026 Marketing, PR & Development Council Conference
Explore key insights from the conference, focusing on strategies to engage younger audiences and leverage data.

Explore key insights from the 2026 Marketing, PR & Development Council Conference, focusing on strategies to engage younger audiences and leverage data.

03/26/2026

Discover how Securityplus FCU leveraged marketing automation to drive $42M in loan balances, transform engagement, and overcome modern marketing challenges.

03/17/2026

🚀 Discover how Securityplus Federal Credit Union transformed their lending strategy using targeted email automation. By partnering with Prisma Campaigns, they reached over 31,000 members with personalized journeys.

The Results:
* $10.85M in new auto loan balances generated in under three months.
* $31.37M in additional non-auto products indirectly influenced by the campaign.

Special thanks to Daniel Passariello for his collaboration and leadership throughout this initiative.

🔗 Read the full case study here to learn how to scale your outreach.

Case study: Securityplus FCU boosted loan funding by implementing personalized targeted email automation.

03/12/2026

One thing GAC 2026 made clear: the strength of the credit union movement lies in its people, its mission, and its ability to adapt and evolve.

Last week, we had the opportunity to reconnect with clients, partners, and leaders from across the credit union industry. Many of those conversations focused on leadership, innovation, and the future of member engagement.

We captured some of the key themes and insights from the event in our latest recap.

Read the full article here: https://hubs.la/Q046wQ9x0

02/19/2026

Marketing teams at financial institutions don’t struggle with strategy. They struggle with ex*****on. Campaigns overlap. Messages compete across channels.

Even strong lifecycle strategies break down in practice.

In our latest blog post, we explore how financial institutions can operationalize lifecycle marketing without rebuilding their entire stack and turn strategy into coordinated, repeatable ex*****on.

👉 Read the article: https://hubs.la/Q041SJj10

02/05/2026

Financial institutions don’t struggle with data.
They struggle to turn it into meaningful, coordinated engagement.

In our latest blog post, we explore how credit unions and community banks can use data-driven segmentation and personalization to move beyond isolated campaigns and support relationships across the full lifecycle.

👉 Read the full article: https://hubs.la/Q041Ft7X0

Lifecycle-based segmentation and personalization can transform financial institution marketing by aligning communication with relationship context.

Address

66 W Flagler Street, 9th Floor
Miami, FL
33130

Website

https://prismacampaigns.com/

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