Brndts

05/04/2026

For years, buying something seen on TV has meant reaching for a second screen or device. A viewer notices a product, picks up a phone, searches for it, and only then moves toward a purchase.

This behavior works, but it introduces friction. The moment attention shifts away from the main screen, the connection with the content weakens and the likelihood of acting often drops.

As connected TV evolves, the question is no longer whether viewers can act after seeing something on screen, but whether they should need to leave the experience at all.

In this piece, we explore how interaction can move closer to the viewing experience on connected TV, and what that means for both audiences and brands.

In the article, we cover:

> How second-screen behavior shapes the current path from attention to action
> Why connected TV still relies on this model despite becoming more advanced
> What limits interaction on the main screen today, from device differences to user experience constraints
> How BRNDTS helps reduce the distance between attention and action without requiring viewers to leave the experience

Read the article below. If you are exploring how to make connected TV more actionable without disrupting the viewing experience, message us or visit BRNDTS to continue the conversation.

https://medium.com//do-we-really-need-a-second-screen-to-buy-something-while-watching-tv-ae3b5416e96b

For years, shopping while watching TV has depended on a second screen, where a viewer notices a product during a match or show, reaches for…

04/29/2026

We jumped on the “your name in Landsat” trend… and it got us thinking.

If landscapes can look like letters, imagine what intentional placement can do.

At BRNDTS, we don’t wait for coincidence. We make placement work on purpose, embedding brands directly into the content people are already engaged with.

Now your turn. Can you guess where these places actually are? Drop your answers in the comments. Let’s see who gets the most right.

If this caught your attention, imagine what intentional placement can do for your brand.

04/28/2026

We are getting ready for SBC Summit Americas 2026, and you should be too! Get your pass today and join us at the event: https://app.ingo.me/q/22dys 🌎

This year’s edition will unite 10,000 industry professionals, including 4,000 operators and 1,000 affiliates, all under one roof. It’s where deals are made, strategies are shaped, and the future of betting and gaming across the Americas takes form.

See you there!

04/28/2026

Great being in Las Vegas this past week for NAB Show

A strong opportunity to connect with different players across video, sports, and media, and exchange perspectives on where the industry is heading.

With conversations from events like the Peak Conference | SportsTech Conference happening in parallel, it’s clear that the focus on fan experience and sustainable monetization is only gaining momentum.

Our CEO, Federico Cismondi, PhD, shared his perspective on how these conversations are converging, especially around the need to rethink how monetization integrates into the viewing experience without disrupting it.

This is where the next phase of innovation will take shape.

04/23/2026

In sports, attention has always been easy to capture but harder to convert. Fans notice products during matches, but acting on that interest usually happens later, outside the viewing experience.

Digital formats have introduced ways to interact directly within video, bringing audiences closer to action. However, these formats are often added as an interruption of the experience rather than designed as part of it, which can make them feel disruptive instead of natural.

In this piece, we explore how shoppable formats can reduce the distance between attention and action without interrupting the way people watch sports.

In the article, we cover:

> Why traditional advertising builds awareness but rarely leads to immediate action
> Why interactive formats create new opportunities but can feel disconnected from the viewing flow
> What a more seamless model looks like when content and commerce are brought closer together
> How BRNDTS helps brands turn attention into measurable outcomes while preserving the viewing experience

Read the article below. If you are exploring how to connect engagement with real outcomes in sports environments, message us or visit BRNDTS to continue the conversation.

https://medium.com//shoppable-ads-in-sports-buy-while-you-watch-f11383c1da4d

Sports content captures attention, but attention alone has never guaranteed action. Fans watch the game and stay for the moments that keep…

04/16/2026

NAB Show Las Vegas is around the corner.

Federico Cismondi will represent BRNDTS on April 18, engaging with industry leaders focused on sustainable video monetization and AI-powered advertising solutions.

If you are attending and want to discuss contextual monetization strategies for sports streaming or digital platforms, reach out to connect.

Looking forward to meaningful conversations in Las Vegas.

04/16/2026

In sports advertising, visibility has long been treated as the primary measure of success, with brands investing in stadium placements that guarantee repeated exposure but offer no direct path from attention to action.

At the same time, digital formats have introduced clickable and shoppable ads that make interaction possible, yet often feel layered on top of the experience rather than integrated into it, creating a trade-off between scale and engagement.

In this piece, we break down that gap and explore a more practical approach where visibility and action work together instead of competing.

In the article, we cover:

> Why traditional LED advertising delivers scale but relies entirely on passive viewing
> Why interactive formats create a clearer path to action, but can disrupt the viewing experience
> What a more balanced model looks like when reach and engagement are designed to coexist
> How BRNDTS helps connect exposure with measurable outcomes while preserving the flow of the match

Read the article below. If you are exploring how to move beyond visibility toward measurable engagement and real conversion in sports environments, message us or visit BRNDTS to continue the conversation.

https://medium.com//what-matters-more-an-impression-or-a-click-b22f1f5b9365

In sports advertising, visibility has always been the default measure of success. Brands invest heavily to place their logos in front of…

04/08/2026

The future of video monetization will be shaped by AI and contextual intelligence.

At NAB Show Las Vegas, BRNDTS will be showcasing how seamless ad integration can unlock incremental revenue without disrupting the viewer experience.

Federico Cismondi will be meeting with publishers, broadcasters, and streaming platforms ready to rethink how advertising fits into content.

If you are attending NAB, let’s schedule a conversation.

04/07/2026

Revenue Replay is back with a focused briefing on sports newspapers becoming video products, and what it takes to monetize highlights without breaking the session.

In this edition, we cover:

> Why sports publishers can feel a monetization gap even with healthy traffic when attention moves into clips and recaps, and why the video experience needs to be treated as a consistent product surface

> Why highlight and recap libraries behave differently from premium long-form video, including uneven demand, short-form tolerance for interruption, and fatigue from repeated starts across multi-clip sessions

> How publishers can bring programmatic discipline into video by using on-screen display beyond traditional video ads, creating a scalable base layer that supports packages and renewals across the catalog

Plus, we’re heading to NAB Show Las Vegas starting April 18. If you’re attending and want to talk seamless, non-intrusive ad integration for sports and digital video, let’s connect.

Read the newsletter here: https://www.linkedin.com/pulse/revenue-replay-issue-n%25C2%25BA4-brndts-sfb9f

Set your notifications, subscribe, and make the next match your proof point.

Sports newspapers are video products now: monetizing highlights without breaking the session Welcome to Revenue Replay, a briefing for publishers, rights holders, brands, and ad ops teams who want sports streaming that respects the fan while still delivering measurable commercial outcomes. In each e

04/01/2026

BRNDTS will be attending NAB Show Las Vegas starting April 18.

Our CEO, Federico Cismondi, will be on-site connecting with broadcast, streaming, and media leaders to discuss how AI-driven contextual advertising is transforming video monetization.

If you are planning to attend and want to explore seamless, non-intrusive ad integration for sports and digital video, let’s connect in advance.

04/01/2026

Sports newspapers learned early that monetizing at scale requires systems that work across the full catalog, not just the biggest stories. Programmatic helped publishers monetize the long tail of text efficiently while keeping space for direct sponsorships and premium placements.

Video has not benefited from the same discipline. Highlights and recap libraries often depend too heavily on interruptive video ads, even though demand is uneven across large libraries, and short sessions make repeated interruption feel costly to the viewer experience.

In this piece, we explain how programmatic can support video in a more sustainable way through governed display banners and on-screen placements that behave like a repeatable product across a library.

In the article, we cover:

> What publishers already do well in text monetization, and what has not carried into video

> Why relying on pre-roll for short-form libraries creates uneven coverage and session friction

> How a governed display layer can monetize in aggregate and complement sponsorship priorities

> How BRNDTS supports consistent placement behavior, governance, and unified reporting across highlight and recap libraries

Read the article below. If you are building a video-first sports product and want monetization that scales without turning every clip into a stop-and-start experience, message us or visit BRNDTS to scope a controlled pilot with clear guardrails and shared reporting.

https://medium.com//a-more-sustainable-approach-for-video-on-sports-newspapers-48ce5f4b88b8

Programmatic scaled text monetization. Here’s how governed display placements can make highlights and recap libraries sustainable, too.