Ile Alafia Design Co., Miami, FL (2026)

09/14/2022

Some things are non-negotiable.

As a product-based business, you need packaging that will catch the eye of your customer and quality images to showcase your product online. Your customers can't touch and feel your product like they would in a store like Target so you get one shot to pique their interest enough to check out.

That’s why I always make sure I factor in additional time between the brand presentation and photoshoot so that packaging can be created, mocked, and approved. Then, all the product shots can be included in the brand shoot.

These are some of my staples when planning for product photography:

✅ product on a clean white background from at least 2 angles
✅ products together (a collection shot)
✅ a styled 'set' image to support the theme of your collection
✅ your product in the wild (on a person, on a counter, in a kitchen, etc.)
✅ your product in use
✅ close-up angles so customers can see the texture, and color better

There are plenty more, but these are some to prioritize.

It was a dream to see the packaging come to life in the flesh, and I'd love to do more packaging in the future.

07/13/2021

Most people think it's necessary to have a 5-page website to sell their high ticket service or show themselves as an expert to their audience. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🚨*LIES*🚨 This is so false -- and here's why! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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When people are making investments, they want to know:⠀⠀⠀⠀⠀⠀⠀⠀⠀
✅ Does this solve my biggest problem⠀⠀⠀⠀⠀⠀⠀⠀⠀
✅ Will this get me to where I want to go?⠀⠀⠀⠀⠀⠀⠀⠀⠀
✅ Can I trust this person to keep good on their word?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Solution, Trust, & Connection⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The truth is when you're launching a new offer, a beautifully, and strategic sales page WILL blow a poorly made (or DIYed) 5-page website out of the water. What are you even putting on all 5-pages anyway? Do you even know, or was that what you were told you needed?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I'll never suggest getting a website just to get a website. Especially, if you're launching your first signature service, create your messaging, create your sales page, and sell your offer. Then tweak when necessary.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I have something coming for my ladies who are looking to launch strategically but don't want to sacrifice looking like the expert they are. My VIP Day will you tweak your messaging, and launch your signature offer on a crazy converting sales page all in one day! Curious if you're a good fit? DM me, I have 2 spots in July and one spot available in August.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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07/06/2021

On behalf of everyone who’s sold you this dream that a rebrand will fix everything, I apologize. You’re not going to get results if you get the rebrand and do nothing with it. You won't get results if you're not at a stage in your business where you're clear enough to continue marketing afterward.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You launched your new website, but because you had no marketing plan in place to keep the momentum of your launch going, you AREN'T selling/booking - and now you're blaming your designer for that. 🥴⠀⠀⠀⠀⠀⠀⠀⠀⠀
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That's insanity‼️ That’s why I ask a ton of questions on my consultation calls. I want to make sure we're a good fit.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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❓What are your current clients $$ looking like?⠀⠀⠀⠀⠀⠀⠀⠀⠀
❓Where are you in your business? Because if you're just starting there's nothing to rebrand.⠀⠀⠀⠀⠀⠀⠀⠀⠀
❓How do you currently market your business?⠀⠀⠀⠀⠀⠀⠀⠀⠀
❓How clear are you on your current offerings?⠀⠀⠀⠀⠀⠀⠀⠀⠀
❓How strong is your ideal client research?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Believe it or not, a rebrand does NOT fix everything. You need to make sure you have a solid foundation of who you are and the people you serve before you can build anything on top of that.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It's okay to work with what you have in the beginning stages. You just have to put in the work needed at your current level so you can reap the investments you'll make at your next level.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Promise me, you’ll ask me any questions you have about rebranding before you make an expensive move, and I promise to educate you with all that I know.

06/20/2021

Our success today is why they were willing to risk everything. We’re all proof it was worth it. Happy

06/16/2021

Someone has LAUNCHED!! I'm so excited, this has been months in the making!
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Rebranding is a LOT of work, and if there’s was only ONE thing I had to say for the rest of my life pertaining to the topic, it would be 'don't be afraid to break up with your previous brand aesthetic'. Only bigger and better comes from it.
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I received DMs from time to time asking about the process, and how to know when it's time or what to do to prepare.
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One: Have your signature offer READY. Know who you're going to be serving inside and out, we will only be building upon that.
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Two: Break Up with those aesthetics that will KEEP you STUCK working with less desirable clients. Hanging on to that look only keeps ATTRACTING THEM, and it can cost you more money in the long run.
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Staying stuck #2 can make rebranding SO difficult because you'll let your own desires get in the way of serving your clients.
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Certain looks may seem more flashy at first glance but think JLUX versus City Trends. One is speaking to a totally different market, and more sophisticated market, and I don't need to tell you which one.
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A better brand presence is the key to pushing away the clients you don't want to work with and gain the attention of those you do. I have 4 rebrand spots available for Q3, fill out the consultation form in my bio to see if we're a good fit.
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If you have any other questions, drop them below!

06/12/2021

Nothing confuses me more than seeing women promote their services a few times, and then send you to an acuity link to book a discovery call. Then... complain their calls aren't converting.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Sis, I have no idea what I'm buying. When someone is making a purchase - especially one that's 4-5 figures they NEED (not just want) all the details to help support their interest. That's why you need a sales page.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Your audience needs to know:⠀⠀⠀⠀⠀⠀⠀⠀⠀
✅ what you're promising them⠀⠀⠀⠀⠀⠀⠀⠀⠀
✅ when they can expect results⠀⠀⠀⠀⠀⠀⠀⠀⠀
✅ the modules or framework being covered⠀⠀⠀⠀⠀⠀⠀⠀⠀
✅ past client results⠀⠀⠀⠀⠀⠀⠀⠀⠀
✅ payment plan options⠀⠀⠀⠀⠀⠀⠀⠀⠀
✅ more info about what makes you qualified to get this done⠀⠀⠀⠀⠀⠀⠀⠀⠀
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THEN... you can invite them to apply.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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An acuity/calendly link does none of those things. It assumes your social marketing has told them everything they need to know and that's not smart. Without a proper sales page, you'll either get prospects who aren't informed enough to buy or crickets... because your ideal client has no idea what they're getting into. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Stop telling people to DM you for more info when you can answer all of their general questions on your sales page. Then if they need specific information, they can come back and you can continue the conversation from there.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Let's provide more for our audience. It's needed. Did you learn anything?

06/10/2021

What would [insert your favorite industry expert’s handle here] do?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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That’s what you ask yourself about 5x a day, trying to position yourself as an expert online to your audience. But you don’t have to. You and your audience are unique, so you need your own ‘special sauce.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So today, I’m showing you 4 Ways to Position Yourself as a Trustworthy Expert. Why? Because Experts who not only have knowledge but the TRUST of their clients are able to get the coins and results.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Ask yourself, which of these 4 things are you not doing.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I’m looking to work with 2 women in July to help them position themselves as an expert to their tribe, uplevel their brand aesthetic, and help them attract more ideal clients. If that’s you, slide in my DMs with the words ‘Next Best Launch’. I want to talk!

06/09/2021

Class is session! Your last launch almost took you out, let’s talk about WHY:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Embarrassment and burn out. 😩⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The women I work with usually have the same track record. They’re INSANELY gifted at what they do. They’ve gotten multiple clients results, however, as they’ve gained more experience and niched down in their industry, they are struggling to showcase their expertise to potential clients. In other words, the visuals of their brand hasn’t caught up to their receipts.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Why? Because deep down inside we all know that while looks are not everything, they are SOMETHING. 👀 They have an affect on how people do business with us, and how we show up for ourselves in those places.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I know this because a lot of you have said it. You feel uncomfortable sending people to your website so you’ve been working off that acuity link all year. But what happens when you want to scale? What happened when more media opportunities knock on your door. You’re going to keep sending people to and acuity link??⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Your hand is in places you should have delegated, and THAT’S why your last launch almost took you out.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I want you to let those feelings sink in and ask yourself if you want your next launch to be similar. Ask yourself if you’re still going to stay up the night before tweaking your sales page or if you’ll hand it all to a designer that’s creates sites with strategy.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you’re refusing to settle for embarrassment and burn out all for the sake of saving on your next launch, apply to work with me through the link in my bio.

05/21/2021

My face when my clients’ results start rolling in 🥳🥳🥳⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You think you just need another website, but are you sure that’s going to solve all your problems? That’s just a piece of the pie.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What branding is guiding the site? What strategy and research is guiding the brand? What images was curated the create the aesthetic needed to convert your ideal client.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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My clients have seen results like:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💎 selling out their 4-figure mastermind ⠀⠀⠀⠀⠀⠀⠀⠀⠀
💎 4x their prices and BOOKING at that price point⠀⠀⠀⠀⠀⠀⠀⠀⠀
💎 more ideal client leads⠀⠀⠀⠀⠀⠀⠀⠀⠀
💎 increase in following ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It’s not by accident, and it’s because they didn’t piece meal their brand. Your comprehensive problem requires a comprehensive solution.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you know you’re ready to relaunch your personal brand + your signature offer, visit the link in my bio. It’s time for a rebrand.

05/21/2021

The greatest weapon your designer should have is the ability to morph into whatever aesthetic is best for your ideal client.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Don't get me wrong, every designer has their own unique style or niche, but if you were to compare all of my work to each other, they ultimately serve my client's audience.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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When I go over my notes from past consultation calls, women often bring up that they've worked with a previous designer in the past, but weren't satisfied. Sometimes the problem with working with another designer is that they aren't experienced in taking the information you're giving them about your ideal client and crafting it into an identity that works for your them.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Each brand is unique and should be designed with that in mind. With that being said, I was so happy to launch site! She strays away from the usual 'coach' persona I design for, and I loved every bit of the magic we made together!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you know you're launching soon, let's talk, and make this your best launch ever! The link is in my bio.

05/18/2021

I will say it again - nothing speaks louder than ROI! Hearing a past client tell me they are BOOKED OUT since the rebrand and THEIR clients have been loving it, is 😍 *chef’s kiss*
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People often make their decision to work with a designer based on things like price, aesthetic, etc. But are those values really measurable against your goals? Do they make the biggest impact in your business? Or does having a designer who knows how to translate your audience’s wants and needs into an aesthetic they will crave help you meet your business needs?
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The rebrand is for your clients.
✅ It’s to help them see your expertise and signature offer in a new light.
✅ It’s to help them connect with you better and FASTER.
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It works when you trust the process.
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RETURN is what you should be basing your investments on. Do I get to my intended destination faster and easier?
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What’s one thing you’re investing in this year to build your business.

05/16/2021

I was watching a movie last night - it was an anime, but stay with me. One of the characters Rengoku was sitting on a train when the main characters met up with him. He was focused - fueling himself for the battle ahead, sword on his hip, and in his battle attire.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Everything he needed to complete his mission was in place. Make sense right? So then in your business, why do you do the opposite? You shrink behind a brand that you aren't in love with, and a website you barely share the URL to.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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A good brand + website not only positions you as an expert to your audience, but it also confirms to your ideal clients that you are the perfect person for them to work with.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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When my clients come to me it's usually for one of these reasons:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💎 they've grown into a niche and didn’t brand for that evolution⠀⠀⠀⠀⠀⠀⠀⠀⠀
💎 they're now wanting to position their platform as a personal brand ⠀⠀⠀⠀⠀⠀⠀⠀⠀
💎 they need an online home that will convert for them 24/7⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Tell me, without solving these problems are you really prepared for your calling? Are you really serving your clients the highest? If you aren't we need to talk. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I'm now booking for July, use the link in my bio for a consultation.

Ile Alafia Design Co.

09/14/2022

07/13/2021

07/06/2021

06/20/2021

06/16/2021

06/12/2021

06/10/2021

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