02/12/2019
Nearly six out of 10 consumers today shop in the moment — contextually. Merchants need to come up with new strategies to keep up with a consumer base that’s mobile, image-fatigued and easily frustrated with a friction-filled shopping experience.
This is why contextual commerce is retail’s future now.
Making a mark in the world of contextual commerce and mobile-first consumers involves efficiently using data to personalize offerings, leveraging social media and adopting emerging technologies. Find out more in the PYMNTS produced in collaboration with Samsung Pay: https://www.pymnts.com/news/omnicommerce/2019/contextual-commerce-mobile-iot-retail/
