07/13/2026
A logo is only one piece of a brand.
When Freeland Community School District reached out, they already had a well established icon, the Freeland Falcon, but they did not have specified fonts, colors, or layouts of their logos. What they needed was a complete visual identity system that would bring consistency across district communications.
Together, we established a cohesive brand guide with standardized colors, typography, and design elements that make it easier for every department, school, and staff member to communicate with one clear visual voice. Whether it’s a flyer, presentation, social media graphic, or district publication, the Freeland brand now feels unified and instantly recognizable.
From there, we developed a communications strategy centered on the people who make Freeland special. Their social media plan highlights dedicated teachers, accomplished alumni, and graduating seniors, in addition to sharing day to day updates, recognizing accomplishments, and updates on their larger strategic plan.
This people-first strategy creates opportunities to build connection, foster school pride, and strengthen relationships throughout the community.
The strongest brands aren’t built with logos alone. They’re built through visual consistency, intentional storytelling, and a shared sense of purpose.
I am grateful to have partnered with Freeland Community School District to help bring all of those pieces together.
