05/19/2026
Live from 2026 in Sitges 🇪🇸
Unanswered call rates of 40 to 50% are not uncommon in automotive. Every one of those calls is a lost deal, and entirely preventable.
That was the case our CCO Matt Gayleard made on stage at the AIM Group (Marketplaces / Classifieds) 2026 in Sitges today, in a packed session titled "You Don't Have a Leads Problem. The leads are there. Someone further down the funnel is hanging up on them."
Drawing on real behavioural data from across the automotive industry, Matt walked the room through what happens to real shoppers after a missed call, and what it costs the brands chasing them.
The revenue you're chasing is already in your pipeline. You're just hanging up on it.
A huge thank you to everyone who came along, asked sharp questions, and stayed to chat afterwards. Spain has been a brilliant stage for this conversation.
Want to see what we're doing about it? Read today's iovox AI Suite announcement https://bit.ly/3R9qhPQ or visit https://www.iovox.com/ to learn more.
Ryan Gallagher CEO iovox
Dan Luis COO iovox
Matt Gayleard CCO iovox
Katy Baxter Sales Director - Automotive - iovox
Romain Lahyani Sales Director - iovox