Freedom Graphic Systems

10/27/2026

𝗢𝗻𝗲 𝗱𝗶𝗿𝗲𝗰𝘁 𝗺𝗮𝗶𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘄𝗼𝗻’𝘁 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗲𝘃𝗲𝗿𝘆 𝗞𝗣𝗜.

You’re doing everything right…testing, optimizing, refining offers, improving targeting. But…

Response rate, ROAS, customer acquisition cost, customer lifetime value, and conversion rate don’t necessarily improve for the same reasons.

That's what emerged from our research with 1,000+ consumers and nearly 400 marketers.

𝗧𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆 𝗮𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲𝗱 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗺𝗮𝗶𝗹 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀 𝘄𝗶𝘁𝗵 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀.

The result is a framework that helps connect specific mail strategies to specific objectives.

If improving ROAS, conversion, CAC, CLV, or response rate is on your 2027 roadmap, this research may change how you think about campaign strategy:

Here’s the full research👉https://bit.ly/4zfm9il.

10/22/2026

𝗪𝗶𝗹𝗹 𝘆𝗼𝘂𝗿 𝗱𝗶𝗿𝗲𝗰𝘁 𝗺𝗮𝗶𝗹 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 𝗰𝗮𝗽𝘁𝘂𝗿𝗲 𝗲𝘃𝗲𝗿𝘆 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 𝗨𝗦𝗣𝗦 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁 𝗶𝗻 𝟮𝟬𝟮𝟳?

If not, your per piece postage will likely be higher than it needs to be.

🔎USPS promotions remain one of the most overlooked ways to reduce direct mail costs. When planned correctly, they help offset rate increases and improve overall campaign economics.

USPS has finalized its 2027 promotions, including several significant updates:

➡️ Tiered discounts for TSI features
➡️ New Direct Mail Discovery promotion
➡️ New Impact Messaging promotion

To make planning easier, this calendar condenses every 2027 USPS promotion into a single reference sheet with promotion dates, registration periods, and discounts. 𝗡𝗼 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗳𝗶𝗹𝗹 𝗼𝘂𝘁 𝗮 𝗳𝗼𝗿𝗺. 𝗚𝗿𝗮𝗯 𝘆𝗼𝘂𝗿 𝗰𝗮𝗹𝗲𝗻𝗱𝗮𝗿 𝗶𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆:
👇
https://bit.ly/48diyVS

10/20/2026

𝗜𝗻 𝗱𝗶𝗿𝗲𝗰𝘁 𝗺𝗮𝗶𝗹, 𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘀𝘁𝗶𝗹𝗹 𝗶𝘀 𝗻𝗼𝘁 𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.

Over the past few years, Freedom has received recognition for innovation, invested in new capabilities to expand our operations, engaged policymakers on issues that affect marketers every day, and, most recently, opened a new mailing center as we celebrated our 40-year anniversary.

These milestones are all connected by the same belief:

👉 Helping marketers succeed requires more than executing campaigns. It requires investing ahead of industry change.

As postal requirements evolve, personalization increases, and cost pressures continue to challenge marketers, our new mailing center represents our focus on helping marketers sustain the performance, efficiency, and long-term value of direct mail.

Thank you to Toni McQuilken at Printing Impressions for covering this milestone.
⬇️

Freedom had two major milestones to celebrate: its 40th anniversary, and the ribbon cutting for a new direct mail center.

10/15/2026

𝗧𝗵𝗮𝗻𝗸 𝘆𝗼𝘂 𝘁𝗼 𝗨.𝗦. 𝗥𝗲𝗽. 𝗕𝗿𝘆𝗮𝗻 𝗦𝘁𝗲𝗶𝗹 Congressman Bryan Steil (𝗪𝗜-𝟬𝟭) 𝗳𝗼𝗿 𝗿𝗲𝗰𝗲𝗻𝘁𝗹𝘆 𝘃𝗶𝘀𝗶𝘁𝗶𝗻𝗴 𝗙𝗿𝗲𝗲𝗱𝗼𝗺’𝘀 𝗠𝗶𝗹𝘁𝗼𝗻, 𝗪𝗜 𝗵𝗲𝗮𝗱𝗾𝘂𝗮𝗿𝘁𝗲𝗿𝘀.

It was a great opportunity for us to provide insight into the role the printing, mailing, and graphic communications industry plays in manufacturing, healthcare communications, direct mail, and Wisconsin jobs.

We also provided Rep. Steil with our perspectives on several policy issues affecting printing businesses and consumers.

We appreciate opportunities like this to engage elected officials at all levels of government on matters that are important to our employees, customers, and industry.

How could emerging policy changes affect your direct mail and customer communication programs?

We've outlined the issues in a new article and included an option to submit examples of how these developments are affecting your organization.
👇
https://bit.ly/4euF14j

(𝘐𝘯 𝘱𝘢𝘳𝘵𝘯𝘦𝘳𝘴𝘩𝘪𝘱 𝘸𝘪𝘵𝘩 PRINTING United Alliance)

10/05/2026

𝗪𝗲’𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗳𝗶𝗿𝘀𝘁- 𝗮𝗻𝗱 𝘀𝗲𝗰𝗼𝗻𝗱-𝘀𝗵𝗶𝗳𝘁 𝗣𝗿𝗲𝘀𝘀 𝗦𝘂𝗽𝗲𝗿𝘃𝗶𝘀𝗼𝗿𝘀 𝘁𝗼 𝗺𝗮𝗻𝗮𝗴𝗲 𝗼𝘂𝗿 𝗠𝗶𝗹𝘁𝗼𝗻, 𝗪𝗜 𝗽𝗿𝗲𝘀𝘀 𝘁𝗲𝗮𝗺 𝗮𝗻𝗱 𝗽𝗿𝗲𝘀𝘀 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀.

If you’re an experienced print professional with a passion for fine-tuning processes and motivating people to be their best, we encourage you to apply.

You’ll make a real impact by:

✅Optimizing press assignments.
✅Continuously monitoring presses to maximize uptime and quality output.
✅Coordinating with other departments.
✅Performing mission-critical administrative tasks.

We’re looking for self-starters with demonstrated team leadership ability, and excellent written and verbal communication, problem-solving, and organizational and time management skills.

𝗔𝗽𝗽𝗹𝘆 𝗵𝗲𝗿𝗲 𝘁𝗼𝗱𝗮𝘆:
👇
First shift: 𝗵𝘁𝘁𝗽𝘀://𝗯𝗶𝘁.𝗹𝘆/𝟯𝗩𝗕𝟴𝗣𝟴𝗡

Second shift: 𝗵𝘁𝘁𝗽𝘀://𝗯𝗶𝘁.𝗹𝘆/𝟰𝗿𝗳𝗧𝗰𝗶𝗦

We appreciate referrals! Tag someone who might be interested or share this post with your network.

10/01/2026

𝗕𝗶𝗴 𝗻𝗲𝘄𝘀: 𝗙𝗿𝗲𝗲𝗱𝗼𝗺 𝘂𝗻𝘃𝗲𝗶𝗹𝗲𝗱 𝗮 𝗻𝗲𝘄 𝗺𝗮𝗶𝗹𝗶𝗻𝗴 𝗰𝗲𝗻𝘁𝗲𝗿 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝗳𝗼𝗿 𝗱𝗶𝗿𝗲𝗰𝘁 𝗺𝗮𝗶𝗹’𝘀 𝗳𝘂𝘁𝘂𝗿𝗲 𝗮𝘀 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲𝗱 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗹𝗮𝘀𝘁 𝘄𝗲𝗲𝗸.

Designed to support the modernizing United States Postal Service (USPS) network and create new opportunities for efficiency, automation, and postal optimization, the 87,000-square-foot facility represents an important investment in our clients’ future success.

We are honored that Deputy Postmaster General Doug Tulino joined us in a ribbon-cutting ceremony to celebrate.

It’s the latest chapter in a proud history of innovation that continues today.

Thank you to the employees, customers, partners, and community members who made this milestone possible.

See what this investment means for clients:
👇🏼
https://bit.ly/47tbWSZ

09/24/2026

𝗘𝗿𝗶𝗰 𝗕𝗹𝗼𝗵𝗺, 𝗙𝗿𝗲𝗲𝗱𝗼𝗺’𝘀 𝗣𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁 & 𝗖𝗢𝗢, 𝗵𝗮𝘀 𝗮𝗴𝗮𝗶𝗻 𝗯𝗲𝗲𝗻 𝗻𝗮𝗺𝗲𝗱 𝘁𝗼 𝘁𝗵𝗲 𝗣𝗥𝗜𝗡𝗧𝗜𝗡𝗚 𝗨𝗻𝗶𝘁𝗲𝗱 𝗔𝗹𝗹𝗶𝗮𝗻𝗰𝗲 𝗕𝗼𝗮𝗿𝗱 𝗼𝗳 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿𝘀, 𝗳𝗼𝗿 𝘁𝗵𝗲 𝟮𝟬𝟮𝟲–𝟮𝟬𝟮𝟳 𝘁𝗲𝗿𝗺.

As one of North America’s leading printing and graphic arts associations, PRINTING United Alliance helps unite the industry through advocacy, education, workforce development, research, and collaboration.

Eric’s passion for employee development, industry education, and innovation has helped shape Freedom’s culture, making this appointment a natural extension of his commitment to advancing the future of print. He was also named to the board for 2025–2026.

“I’ve always believed that innovation begins with people,” Eric said upon hearing the news. “When we invest in education, training, and professional development, we create opportunities for individuals, strengthen our companies, and move our entire industry forward.”

“Serving on the PRINTING United Alliance Board of Directors is an opportunity to support that mission at the industry level. I’m excited to continue working with fellow industry leaders to advance workforce development and collaboration while helping ensure a strong future for printing and direct mail.”

Congratulations, Eric, on this well-deserved recognition and opportunity to help guide our industry’s future.

Read the announcement:
⬇️
https://bit.ly/4d1Mnf7

08/13/2026

Please join us in welcoming Ken Zywicki to Freedom as General Manager in Milton, Wisconsin.

With more than 22 years of manufacturing and operations leadership experience, Ken has built a career focused on driving continuous improvement and operational excellence across multiple industries.

What attracted Ken to Freedom was the company's long-term investment in its people:

"𝘐 𝘵𝘩𝘪𝘯𝘬 𝘵𝘩𝘦 𝘣𝘪𝘨𝘨𝘦𝘴𝘵 𝘵𝘩𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵𝘪𝘢𝘵𝘦𝘴 𝘍𝘳𝘦𝘦𝘥𝘰𝘮 𝘪𝘴 𝘰𝘶𝘳 𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘵𝘰 𝘢𝘥𝘢𝘱𝘵 𝘢 𝘴𝘬𝘪𝘭𝘭 𝘴𝘦𝘵 𝘵𝘰 𝘸𝘩𝘢𝘵 𝘸𝘦 𝘯𝘦𝘦𝘥. 𝘑𝘶𝘴𝘵 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘺𝘰𝘶 𝘥𝘰𝘯'𝘵 𝘬𝘯𝘰𝘸 𝘩𝘰𝘸 𝘵𝘰 𝘥𝘰 𝘵𝘩𝘪𝘴 𝘥𝘰𝘦𝘴𝘯'𝘵 𝘮𝘦𝘢𝘯 𝘺𝘰𝘶 𝘸𝘰𝘯'𝘵 𝘬𝘯𝘰𝘸 𝘩𝘰𝘸 𝘵𝘰 𝘥𝘰 𝘵𝘩𝘢𝘵. 𝘈𝘳𝘦 𝘺𝘰𝘶 𝘸𝘪𝘭𝘭𝘪𝘯𝘨 𝘵𝘰 𝘵𝘳𝘺 𝘰𝘵𝘩𝘦𝘳 𝘵𝘩𝘪𝘯𝘨𝘴? 𝘞𝘦 𝘤𝘢𝘯 𝘧𝘪𝘯𝘥 𝘵𝘩𝘢𝘵 𝘱𝘦𝘳𝘴𝘰𝘯 𝘸𝘩𝘰’𝘴 𝘨𝘰𝘪𝘯𝘨 𝘵𝘰 𝘣𝘦 𝘢 𝘧𝘪𝘵 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘭𝘰𝘯𝘨 𝘵𝘦𝘳𝘮.”

As Ken completes onboarding and training, he'll help support operational initiatives across the organization before assuming full responsibility for Milton's Press and Lettershop operations.

𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝘁𝗵𝗲 𝘁𝗲𝗮𝗺, 𝗞𝗲𝗻!

To get a taste of Freedom's training philosophy, see this recent article in Printing Impressions: https://bit.ly/4g9cCAR

07/13/2026

𝗧𝗵𝗲 𝗯𝗲𝘀𝘁 𝗶𝗱𝗲𝗮𝘀 𝗶𝗻 𝗱𝗶𝗿𝗲𝗰𝘁 𝗺𝗮𝗶𝗹 𝗰𝗼𝗺𝗲 𝗳𝗿𝗼𝗺 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝗻𝗲𝘃𝗲𝗿 𝘀𝘁𝗼𝗽 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴.

When employees have opportunities to develop new skills, expand their industry knowledge, and grow their careers, innovation tends to follow.

That's something we've seen play out firsthand at Freedom. It's what led us to invest in employee education through programs like 𝘍𝘳𝘦𝘦𝘥𝘰𝘮 𝘜𝘯𝘪𝘷𝘦𝘳𝘴𝘪𝘵𝘺 and 𝘪𝘓𝘌𝘈𝘙𝘕𝘐𝘕𝘎+, along with our 𝘛𝘖𝘗𝘚 (Training Operator Program), which provides hands-on training to develop the next generation of press operators across our equipment.

As Freedom President and COO Eric Blohm shared in a recent Printing Impressions article, education remains one of the strongest drivers of innovation because the moment learning stops, progress slows.

For our clients, that commitment translates into a diverse workforce that is constantly adapting and improving, finding new ways to protect quality and drive better outcomes.

We're proud to be part of the conversation on how education shapes the future of the print and direct mail industry.

📬𝗟𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲:

Freedom Graphics has a long track record of investing in employee education, which is now supplemented by print-specific training from iLEARNING+.

06/25/2026

We're hiring a 𝗣𝗿𝗲𝘀𝘀 𝗢𝗽𝗲𝗿𝗮𝘁𝗼𝗿 in 𝗠𝗶𝗹𝘁𝗼𝗻, 𝗪𝗜.

Step into a role where you can grow, make an impact, and be part of one of the largest independently owned, privately held direct mail marketing service providers in the U.S., with a 40-year track record of innovation and leadership.

You’ll be joining a diverse, collaborative team focused on customer-centered service and a shared commitment to quality in everything we produce.

𝗔𝗽𝗽𝗹𝘆 𝗯𝗲𝗹𝗼𝘄 👇
https://bit.ly/4g2kJB3