Lightburn

06/14/2024

Happy work anniversary to our Director of Client Strategy, Colleen Campbell! ⭐

We asked: What's been your favorite part of this last year?

"I have the privilege of attending many client and industry events in my role and getting to spend face time with clients, colleagues, and peers reminds me that the work we do is really about the people, not just the technology we build and support."

Thank you, Colleen, for always taking the time to consider the many ways clients can optimize and evolve their customer relationships.

06/13/2024

Happy work anniversary to Digital Marketing Analyst Lauren Splitt! 🎉

We asked: What's been your favorite project this last year?

"One of the most interesting projects I've been involved in this year has been walking through a comprehensive customer journey for our client, Digital Pix & Composites. Their business and customers are very niche, and they've customized and fine-tuned tons of customer-facing materials over the years. In 2024, we're taking another fresh look at the entire process for a typical customer—from submitting a quote request form to participating in "photo day," reviewing photo proofs, and payment—meanwhile documenting and identifying potential optimizations, opportunities, and wish list items for the client. It is a joy to see projects like this unfold from both a digital marketing perspective and overall CX."

You seemed to have a great time being on-site with their team, and we have the photos to prove it. 📷 Such great work, Lauren. Thanks for everything that you do.

06/10/2024

Happy work anniversary to Senior Front End Developer Robert Geiger! 👏👏

We asked: "Have you learned anything awesome this year?"

"I dabbled in some AI services to intelligently parse documents using NodeJS. That was awesome."

Thank you for your continued collaboration and creative problem-solving, Bob.

05/31/2024

Happy work anniversary to our digital marketing project coordinator, Kate Christiansen. 🎉 Thanks for all of your hard work keeping the team and tasks organized and up-to-date. Not an easy feat!

We asked: "What's been your favorite project this last year?"

"I’ve enjoyed learning and using geotargeting and geofencing with some of our ecommerce clients. It’s been interesting to tailor and tweak parameters to capture more targeted audiences and customers."

We're so glad you can keep discovery new ways to help clients in new channels!

Thanks for everything, Kate.

05/20/2024

PODCAST REWIND ⏪ Digitizing paper processes is essential. For established companies with legacy workflows, this transition can be challenging — but the effort is well worth the value.

Camie Grabowski, Sales & Design Manager at Digital Pix & Composites, has firsthand experience with these complexities. With nearly 20 years of experience, she has successfully modernized and simplified operations for a complex business.

Over the past decade, we’ve partnered with DPC to:

➡ Design an strategy
➡ Evolve their
➡ Build a custom
➡ Personalize the checkout process
➡ Digitize camera card intake
➡ Transition to electronic record-keeping

Today, we're revising our interview with Camie. During the chat, we talked about how digitizing the camera card intake process has streamlined record-keeping across the U.S.

Ready to learn more? Listen to the full podcast episode now and discover how to navigate your own digital transformation journey.

https://lightburn.co/insights/ecommerce-podcast-how-paper-to-digital-transformation-saved-thousands

[Podcast Interview] Camie Grabowski discusses how the DPC team rolled out a new digital process. Working in phases, they dug deep to understand multiple user types, optimizing data intake and saving thousands of dollars and man hours. 

05/01/2024

Imagine applying a lean mindset to your website, trimming the excess, ensuring every click brings value, and constantly enhancing user experience. 🌟🚀

Transform your website into an efficient and effective tool with these manufacturing-inspired principles.

Identify areas for improvement and streamline processes to create a lean, mean conversion machine.

Check out our latest blog post for real-life examples and inspiration.

In manufacturing, you're never done optimizing. Same goes for digital customer experiences. These smaller projects for manufacturing websites could have tangible, positive effects on business.

04/29/2024

Happy 10-year work anniversary to our Director of Production, the one and only Stacy Hannemann. 🎉🎉🎉 When it comes to digital technologies and web applications, her decade of excellence in practical implementation and project management is second to none. She's designed and iterated our own production workflows while remaining the cornerstone of our growth, supporting team members and client stakeholders day in and day out.

We asked: “Have you learned anything awesome?

“I've learned more about dental insurance than I ever knew! But from a digital perspective, I've learned more about Kentico and API structures, which is valuable and transferrable knowledge.”

Thank you for all that you do, Stacy. Your commitment is inspiring.

04/24/2024

Revamp how you use WordPress — See how WordPress Blocks have helped others create more flexible web experiences. For novices, Blocks can feel clunky and frustrating. 🧱 However, for more experienced administrators, they've become a flexible and reliable way to build, edit, and customize their websites for evolving markets.

Discover the business advantages of designing with components and how others have customized their brand experiences.

Learn more at https://lightburn.co/insights/wordpress-block-editor-mid-market

04/12/2024

We've had quite a week. 🚙 On Wednesday, Lightburn joined Ovation Communities for a luncheon fundraiser to build a new movie theatre for residents. 🎥

"We sponsored an entire table and sent team members to enjoy the afternoon together — supporting a client and a great cause."

Then on Thursday, four team members joined clients at Manufacturing Matters, hosted by WMEP Manufacturing Solutions, where we had engaging discussions about data and artificial intelligence. Most notably, there was a push towards thinking more globally about your data programs and a warning not to get lost in the "tactical" weeds.

"It's important that you understand why, rather than just how, you use product and customer information."

It's always fun to be on the road!

04/08/2024

Competition for talent is fierce. To attract the best, HR and marketing must join forces. Reach potential candidates where they *search.*

Consider your careers section as a separate microsite featuring:

• The six fundamental best practices for careers pages
• Tailored content for diverse job-seekers
• Effective paid and organic advertising strategies

Your careers page should be more than just a job listing; it should showcase the essence of your workplace.

Elevate it.

Your company's website is often the first point of contact for prospective employees. Our recommended approach? Think of your careers section as a standalone microsite.

04/03/2024

Join us next week at MANUFACTURING MATTERS! 2024 in Brookfield to discover the latest trends that are shaping the future of manufacturing.

Colleen Campbell and Andrew Lueneburg will be onsite to learn about the challenges and opportunities facing modern manufacturers. Joined by clients, we aim to derive inspiration from leaders to enhance how we showcase clients' businesses, processes, and products.

Stay tuned for updates and valuable takeaways from the conference.

Learn more at https://lightburn.co/insights/lightburn-joins-its-web-marketing-partners-for-manufacturing-matters!-2024

— with WMEP Manufacturing Solutions

04/01/2024

One month and counting — As of May 1, 2024, Xamarin will reach its end of life. Thankfully, the platform is not being shut down, so companies have time to consider their app migration and development options.

The most cost-effective way to address this transition is to consider the challenges you may face and outline your next steps.

Planning is paramount.

Learn what to expect when you're ready to move forward.

What to expect during a .NET MAUI Migration. From discovery to design, understand what Xamarin's EOL means for your business application and how to move forward.