BPI Color

05/25/2026

Memorial Day is more than a long weekend. It is a day specifically dedicated to honoring the fallen, the men and women of our Armed Forces who made the ultimate sacrifice in service to this nation. As we gather with family and friends this weekend, we hope you'll take a moment to reflect on those who never came home, and the families who carry that loss every day. Our locations will be closed Monday, May 26th in solemn observance.

05/21/2026

Your printer jams. It goes offline. The toner runs out at the worst possible time. Sound like money well spent? The struggle is REAL!

For a 15–20 person office, one hour of downtime costs up to $1,500 in lost productivity. The fix isn't a workaround. It's the right equipment.

We broke down the most common office printer problems and exactly what to do about them to stop the bleeding.

Read the latest post on our blog at

It jams when you're rushing to a meeting. It goes offline right before a deadline. The toner you just replaced is already showing low. The scan-to-email

05/12/2026

Printing plans at the last minute before a site visit is a terrible workflow.
Most AEC teams have been there ~ someone needs updated drawings, the plotter is tied up, the file won't print right, or you're hunting down the right paper roll. It kills time you don't have.

The HP DesignJet T2600 was designed around that exact problem. Dual rolls, fast switching, scan-to-folder, and a straightforward interface that doesn't require a tutorial every time someone new uses it.

BPI Color works with teams in Wisconsin to match the right equipment to how you actually work ~and we're here when something needs attention after the sale.

We're currently offering 15% off HP Wide Format Printers. If your current setup is a pain point, it's a good time to take a look.

📍 Madison & Milwaukee
Get in touch, we're here to help!
https://bpicolor.com/printing-solutions-promotion/

05/06/2026

BPI Color is seeking a reliable and detail-oriented Sign Installation Technician to join our team. This role involves traveling to local customer job sites using a company vehicle to install a variety of signage, ranging from simple adhesive applications to more involved projects requiring tools and hardware. Our ideal candidate is hands-on, punctual, organized, and capable of working independently with a strong sense of accountability. In this position you’ll use Adobe and other software for site survey descriptions, production, prepress and project management. The position reports directly to the VP of Operations and works with other Production Specialists to prioritize client work requirements and ensure that projects are completed on a timely, accurate basis.

Benefits include, 401K (matching), Health, Dental & Vision Insurance, and Paid Time Off.

Please respond by visiting our Indeed Job listing to apply -

https://www.indeed.com/job/sign-installation-technician-3405875c317179a4

05/05/2026

One machine. Total control. The HP DesignJet XT 950

💲 Claim your 15% OFF and give your firm an upgrade!

Most AEC firms are printing on equipment that wasn't designed for how they work today. Full-size drawings on one roll. Half-size markups on another. Two trips to two machines. An outsourced print run that won't arrive until Thursday.

👏 There's a better way to work.

➡️The HP DesignJet XT950 prints 2 D-size sheets per minute, full and half-size sets from a single device, sorted automatically by the integrated stacker.

➡️A 5-page mixed job takes 3 steps instead of 12.

➡️Scan, copy, and submit jobs from anywhere via mobile, tablet, or desktop.

➡️And the output? Sharp, accurate lines on every technical drawing and rendering, roll after roll, without interruption.

➡️ One machine. Total control. ➡️No more waiting on outside vendors for prints you needed yesterday.

📍 BPI Color | Madison & Milwaukee 🔗

Click the link to learn more about the HP DesignJet XT950 and get in touch with our sales team to request a consultation.

https://bpicolor.com/product/hp-designjet-xt950/

04/27/2026

Your sign is working right now, it works for you when you're open for business, and after hours.

Most marketing requires ongoing spend. Signage is different. It's a one-time investment that drives foot traffic and builds credibility around the clock.

A few stats worth knowing:

✔️ 50% of new customers are drawn in by signage alone
✔️Upgrading signage can increase revenue by 15–150%
✔️76% of consumers have entered a business they'd never visited based solely on its sign

But signage only delivers when it's done right: the right materials, professional installation, and expert guidance make all the difference.

https://bpicolor.com/branding/business-signage-marketing-that-pays-for-itself/

04/20/2026

Wisconsin just had another rough storm stretch. Is your marketing ready for the next one?

Hail damage, high winds, downed trees, tornado touchdowns — when severe weather hits a neighborhood, homeowners need contractors fast. The businesses that fill their schedules aren't always the ones with the biggest ad budgets. They're the ones who put something tangible in front of the right people at the right time.

EDDM (Every Door Direct Mail) lets you target every household on a specific carrier route — no mailing list required — at postage starting at just $0.247 per piece. When severe weather hits a zip code, you can saturate that area quickly and cost-effectively. When your crew is already working a street, you can blanket the surrounding blocks and keep your pipeline full.

Targeted Direct Mail takes it further, filtering recipients by homeownership, income, or location so your message reaches exactly the customer profile that matches your best jobs. Add your own past customers or storm-affected addresses and every campaign gets smarter.

And it pays for itself:

One contractor mailed 3,300 postcards for $808 total and converted four new clients to annual service contracts worth $15,900 in recurring yearly revenue. That's a 20x return on a single campaign.

EDDM postage starts at just $0.247 per piece with no mailing list required. Direct mail response rates sit at 4.9% — nearly five times higher than email. Hit the same route three or more times and that number climbs through frequency and recognition.

BPI Color handles design, print, and mailing from our Madison and Milwaukee locations. One call gets your campaign moving.

📖 bpicolor.com/branding/marketing-that-pays-for-itself-direct-mail-eddm

04/15/2026

⚡15% Off All HP Wide Format Printers
⚡Featured This Week: HP PageWide XL3950

BPI Color opened over 70 years ago as Blueprints, Inc., serving the architectural, engineering, and construction community with sensitized paper blueprints, reproduction papers, and drafting supplies.

Today, we’re still here, supporting AEC professionals across Madison and Milwaukee ~ continuing to evolve alongside an industry we genuinely care about.

This week, we’re featuring the HP PageWide XL3950, a high-performance printer built for demanding project environments.

⚡ Fast production speeds that keep up with tight project timelines

⚡Consistent, precise line quality for technical drawings and plans

⚡Strong reliability for high-volume print environments

⚡Efficient operation designed to help control costs over time

💡Why upgrade now?
AEC teams are balancing tighter deadlines, increased print demands, and the need for dependable equipment. Upgrading isn’t just about speed, it’s about reducing interruptions, improving workflow, and keeping projects moving without delays.

🤝Experience the BPI Color Difference ~
When you work with BPI Color, you’re working with a team that takes service seriously. Our dedicated service team handles warranty work directly, something you may not get when purchasing online. More importantly, we’re here when you need support, with a focus on long-term reliability and real relationships.

📊We go beyond printing, we have solutions that benefit your business ~
Our PrintWise program is designed to simplify print management with predictable monthly costs, coverage for parts and labor, and included supplies, helping you stay focused on your work, not your printer.

Learn more about the promotion or see if the PageWide XL3950 is the right fit for your workflow, we’re here to help. You can reach out directly to one of our helpful team members, call, or visit our website to find out more.

https://bpicolor.com/printing-solutions-promotion/

04/02/2026

Contractors, plumbers, lawn care pros, and home service businesses, get ready to unlock the full potential of your daily routes! 🚀

If your trucks are already in the neighborhood, you're just one strategic move away from turning that presence into a lead generation powerhouse.

💪 Here's the secret to making it happen:

✅ Target neighborhoods where your crew is already working
✅ Saturate zip codes before seasonal service pushes
✅ Follow up in areas where you just completed a job — let your exceptional work speak for itself
✅ And the best part? EDDM postage starts at just $0.247 per piece (depending on size) with no mailing list required!

📈 In our latest article, we dive into the game-changing world of EDDM and targeted direct mail, where response rates are nearly 5x higher than email and businesses are seeing revenue boosts of over $15,000 on their first send!!! 🚀

Want to learn how to harness this power for your business? Read our article now and discover the formula for marketing that pays for itself!

https://bpicolor.com/branding/marketing-that-pays-for-itself-direct-mail-eddm/

03/12/2026

🚗 Your vehicles are already on the road — are they working for you?

Vehicle wraps are one of the few marketing investments that can truly pay for themselves. One-time cost. Years of impressions. No recurring ad spend.

With busy season right around the corner, now is the perfect time to get your fleet wrapped before your vehicles hit peak mileage. More miles = more eyes on your brand.

We just put together a quick video breaking down why fleet graphics are one of the smartest marketing moves you can make. Check it out! 👇

Schedule your vehicle wrap today - www.bpicolor.com