Connect360 Multimedia

05/16/2023

Audio Streaming
U.S. consumers are changing the way they listen: there are 193M digital audio listeners and 126M podcast listeners, with 1hr. 40 min. Time Spent on Audio per day. C360’s Audio Streaming Platform enables campaign messages to be heard during a key part of a listener’s journey on their personal user device. Featuring top audio streaming channels; Pandora, Spotify, iHeart Radio, Audacy and SiriusXM. Let’s Connect https://c360m.com/lets-connect/

05/02/2023

M+R Annual Nonprofit Study
M+Rs 2022 results of its annual nonprofit fundraising study show nonprofits sent 60 email messages per subscriber, including 29 fundraising appeals. Email generated 14% of all online revenue. Also, say goodbye to open rates!
https://c360m.com/lets-connect/

04/28/2023

M+R Annual Nonprofit Study
M+R released the 2022 results of its annual nonprofit fundraising study: digital advertising investment by nonprofits increased by 28% and search remained the most reliable platform to generate a positive return on ad spend. The interdependence of email and digital ads programs has never been more clear.
https://c360m.com/lets-connect/

04/19/2023

TV PSAs a Huge Benefit for Nonprofits
Television stations and networks donated more free Public Service Announcement airings in 2022 to help nonprofits than at any other time in history. Last year, Nielsen found that they ran 56% more TV PSAs than five years ago. Our latest article explores what nonprofits need to know about how TV PSAs are helping their organizations’ bottom line. Read more:

Television stations and networks donated more free Public Service Announcement (PSAs) airings in 2022 to help nonprofits than at any other time in history. For example, last year Nielsen found…

04/13/2023

Growth in Digital Audio
U.S. consumers are changing the way they listen. National data for audio shows 193 million digital audio listeners and 126 million podcast listeners, averaging 1hr:40m listening per day. Given the growth of digital audio, C360 has launched an audio streaming platform to expand the reach and effectiveness of radio PSAs. Let’s Connect to discuss how digital audio can help maximize your radio campaigns’ ROI. https://c360m.com/lets-connect/

02/28/2023

C360 Virtual Roundtable Event
Connect360s next “couch conversation” for nonprofits is Wednesday, March 15 at 1pm ET, where experts will discuss how nonprofits can use proven digital lead generation tactics to develop a successful donor funnel, as well as other ways nonprofits can learn from companies. https://c360m.com/event/what-nonprofits-can-learn-from-companies/

02/23/2023

The Joy of Giving Back
C360s President, Steve Edelman, had the privilege of mentoring a group of high school students in a broadcasting education program at a Queens, NY high school. It’s a terrific experience and a wonderful full story read:

“What do you want to be when you grow up?” It is the age-old question and one that goes along with “How did I end up doing what I am…

02/14/2023

Digital Fundraising
Digital marketing has become a key component for nonprofits to utilize in their fundraising campaigns. Cross device media marketing, from display ads to Connected TV (CTV), has proven to increase the overall number of donations made and dollars received during a specific fundraising initiative. C360 specializes in digital fundraising tactics to both increase the number of donations made and an organizations donor base.
https://c360m.com/lets-connect/

01/24/2023

Digital Campaign Analysis
C360’s annual digital campaign results analysis is completed for 2022 and the data shows significant growth in newer marketing technologies. Streaming Media Platforms and video placements on Connected TV (CTV) channels saw the largest increase, with 41% of total video views coming from Smart TVs. Top CTV platforms included Roku, Amazon Fire and Apple TV. To learn more about the most effective digital marketing tactics during 2022, check out our latest infographic:

Connect360’s 2022 Digital Campaign Analysis C360’s annual digital campaign results analysis is completed for 2022 and the data shows significant growth in newer marketing technologies. With viewer content consumption constantly…

01/18/2023

Nonprofit Ratings
ProPublica, the government and nonprofit investigative reporting service, reports that the Internal Revenue Service is far behind in processing nonprofit tax returns. Nonprofit tax returns are the key source of data used by the nation’s rating agencies – including Charity Navigator, GuideStar, and the Better Business Bureau -- to evaluate the finances of charities and tax-exempt organizations. Check out more here:

by Andrea Suozzo This article was reprinted with permission from ProPublica, the nonprofit investigative news service. It originally appeared on December 22, 2022. As Americans scramble to make their year-end charitable…

01/17/2023

PSAs Continue Strong Airings Growth
Nielsen detected airings grew by 10% in 2022, with 1 in every 5 airings being C360 PSAs! Connect360 airings for all TV PSAs during the 12 months of 2022 totaled 2.5 million, an average of 212,000 per month. Connect360 distributed airings according to Nielsen were up by 25% from a year ago. The data shows the importance of the TV PSA distribution business for nonprofit organizations. https://c360m.com/lets-connect/

12/20/2022

Wishing everyone a healthy & happy holiday season! Your friends at Connect360 https://psaepk.c360m.com/2022HolidayEPK/