Nparallel + Atomic Props

Nparallel + Atomic Props An Experiential Marketing Agency. Trade Shows + Conferences | Brand Activations | Out-of-Home | Custom Fabrication | Future-Forward Technology

NPARALLEL + Atomic Props is a full-service experiential marketing agency that creates brand connections with multi-sensory impact. Our team transforms creative vision into measurable realities.​

We offer clients comprehensive solutions that span strategy, design, fabrication, and execution across experiential marketing, trade shows, brand activations, immersive experiences and events, and OOH advertising installations—all paired with craftsmanship and future-forward technology.

Last week The Sanneh Foundation hosted their 15th Golf4Goals outing, one of their biggest fundraisers of the year. Every...
08/31/2026

Last week The Sanneh Foundation hosted their 15th Golf4Goals outing, one of their biggest fundraisers of the year. Every dollar goes into programs that give Twin Cities kids safe places to play, learn, and grow ⛳☀️

Carson, Annemarie, Bruce, Jim, Mari, Tyler, Calvin and Alex represented Nparallel + Atomic Props out on the course, and they had a blast doing it.

We're grateful to be part of it. See you next year!

08/24/2026

Most billboards are printed on vinyl. This one took 150 upcycled boot hides and a lot of patience.

For Red Wing's "Made the Hard Way" campaign, our team hand-built a 14' x 48' leather billboard, debossing the lettering directly into the hide instead of printing it on top. Here's a look behind the scenes at how it came together.

Fabricated by Dan, Ian, Roddy, Justin, and Shawny.

We showed up big for the 53rd Annual UMEDPA Golf Outing this year, with two full teams on the course. Bragging rights ar...
08/18/2026

We showed up big for the 53rd Annual UMEDPA Golf Outing this year, with two full teams on the course. Bragging rights are due for Grace, who won ladies’ longest drive⛳️

UMEDPA brings the exhibit design industry together for a good cause, and we’re always glad to spend a day supporting the people who make this business what it is.

08/13/2026

When is too early to start thinking about the holidays?

Every year the answer feels like it should be "later than this." And every year the activations that actually land are the ones where someone started the conversation early enough to do something worth doing with it.

We're clearly not waiting. We just published a blog on what makes holiday activations work. Check it out below!

https://www.nparallel.com/insights/keys-to-holiday-brand-activations-that-capture-the-seasons-magic

We're proud to share that our Kobelco Construction Machinery USA 2023 CONEXPO-CON/AGG exhibit took home a Bronze ExSys A...
08/11/2026

We're proud to share that our Kobelco Construction Machinery USA 2023 CONEXPO-CON/AGG exhibit took home a Bronze ExSys Award for Best Large Rental Exhibit. The exhibit was built around authentic relationship-building: a movie-set western town, a mechanical bull, a vintage player piano, period-costumed actors, a branded general store, and two separately-themed VIP lounges supporting 80+ staff. An ExSys judge called it "exceptional experiential storytelling."

Thank you to the Kobelco team for trusting us to bring this to life, and our partners Highmark TechSystems and Momentum Management Inc.

The Experiential Design Authority Exhibit City News

On National Intern Day, we’re shining the spotlight on our amazing Graphic Design Intern, Hannah! She’s spent the summer...
07/30/2026

On National Intern Day, we’re shining the spotlight on our amazing Graphic Design Intern, Hannah! She’s spent the summer bringing fresh ideas, great design work, and a healthy dose of creativity to our team.

While internships may have deadlines, talent like hers certainly doesn’t. We’re thankful for everything she’s contributed and look forward to watching her continue to grow at the University of Wisconsin-Stout this fall.

Best of luck, Hannah. We have a feeling this is only the beginning! 🌞

07/27/2026

This is what it looks like when the team that builds the exhibit also runs the activation.

Eric and Kaitlyn recently wrapped two days at School Nutrition Association’s ANC26 supporting General Mills on the show floor. Using a custom digital printer, they personalized 1,200+ Lucky Charms cups for attendees, printing names directly onto cups on-site in real time. Last year we did 600 Cheerios cups. We more than doubled it this year.

Our role went beyond design and fabrication. Nparallel + Atomic Props was there from concept to the moment every attendee walked away with something they'll actually remember.

Last month, we wrapped up an incredible few days in Orlando for , where we designed and fabricated Hormel Foods' trade ...
07/15/2026

Last month, we wrapped up an incredible few days in Orlando for , where we designed and fabricated Hormel Foods' trade show exhibit from the ground up.

The space brought together five of Hormel's brands, SPAM, Herdez, Columbus Craft Meats, Hormel Gatherings, and Prepared Foods, into one experience built around tasting, gathering, and connecting with retailers face to face. A VIP lounge hosted chef-led tastings, and a branded Plinko game kept the energy high on the show floor all week.

Take a look at how it all came together.

Walk past a giant prop and you don't scroll past it. You stop, you take out your phone, you bring your friends back to s...
07/13/2026

Walk past a giant prop and you don't scroll past it. You stop, you take out your phone, you bring your friends back to see it.

Our new blog looks at why oversized props are one of the most reused, most budget-efficient assets in experiential marketing, from trade show centerpieces to city block installations to 3D billboard extensions. We also get into the engineering behind them: what it actually takes to build something that big and have it hold up outdoors for months.

Read it here: https://www.nparallel.com/insights/oversized-props-giant-impact-why-scale-matters-in-experiential-design

Five bolts of mesh fabric became a full building wrap.We partnered with Mill City Running, HARDGOODS Creative & ACG to b...
07/03/2026

Five bolts of mesh fabric became a full building wrap.

We partnered with Mill City Running, HARDGOODS Creative & ACG to bring the Radical Airflow launch to life on the front of Mill City’s NE location, matching the client’s concept art panel by panel.

Perfect timing to catch the Friday run club heading out the door this morning. That’s the whole idea: show up where runners already are.

Address

42 Northern Stacks Drive #Ste 100
Minneapolis, MN
55421

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+17632314800

Website

,

Alerts

Be the first to know and let us send you an email when Nparallel + Atomic Props posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category