Nparallel + Atomic Props

Nparallel + Atomic Props An Experiential Marketing Agency. Trade Shows + Conferences | Brand Activations | Out-of-Home | Custom Fabrication | Future-Forward Technology

NPARALLEL + Atomic Props is a full-service experiential marketing agency that creates brand connections with multi-sensory impact. Our team transforms creative vision into measurable realities.​

We offer clients comprehensive solutions that span strategy, design, fabrication, and execution across experiential marketing, trade shows, brand activations, immersive experiences and events, and OOH advertising installations—all paired with craftsmanship and future-forward technology.

IBS and KBIS 2027 are a little under 9 months away. That sounds like plenty of runway until you factor in booth location...
06/02/2026

IBS and KBIS 2027 are a little under 9 months away. That sounds like plenty of runway until you factor in booth location, exhibit design, fabrication, and freight.

Early planning gives you options: better placement, smarter budgeting, a design process that doesn't feel rushed. We put together a full IBS/KBIS 2027 exhibitor guide if you're starting to think it through.

Everything you need to know about exhibiting at KBIS and IBS during Design & Construction Week 2027: dates, costs, venue guide, and expert booth tips.

At Event Marketer’s  , one question kept coming up: What should AI be doing, and what should humans be doing? The answer...
06/01/2026

At Event Marketer’s , one question kept coming up:

What should AI be doing, and what should humans be doing?

The answer we kept hearing: AI handles the process. Humans make the moment. The brands figuring out that balance right now are building a compounding advantage.

We wrote up everything we took away from the summit, take a read at the 🔗 below!

https://www.nparallel.com/insights/our-2026-experiential-marketing-summit-takeaways

Our team is honored to be finalists in the 2026 ExSys Awards for our 2023 and 2026 work with Kobelco at CONEXPO-CON/AGG!...
05/20/2026

Our team is honored to be finalists in the 2026 ExSys Awards for our 2023 and 2026 work with Kobelco at CONEXPO-CON/AGG! 🤠

These exhibits are also eligible for the People’s Choice Award, and we need your help. Head to the 🔗 below and vote for either Kobelco 2023 or Kobelco 2026.

https://exhibitcitynews.com/exsys-awards/

You can vote once a day through June 8, and every vote matters. Share this with anyone who appreciates great design!

05/18/2026

We don’t have regular bosses, we have cool bosses😎

We turned a 10x20 shipping container into a VIP lounge for F1 at the F1 Miami Grand Prix, and we had a lot of fun doing ...
05/07/2026

We turned a 10x20 shipping container into a VIP lounge for F1 at the F1 Miami Grand Prix, and we had a lot of fun doing it.

Dual lounge environments, integrated cooling, a curated refreshment station, and a branded photo moment built for sharing. Full weather protection included, because Miami in May has opinions.

Not a bad place to spend some time between races🏎️🏁

At  , we built exhibits for Bridgestone and Southern Tire Mart and two very different stories on the same show floor.For...
04/30/2026

At , we built exhibits for Bridgestone and Southern Tire Mart and two very different stories on the same show floor.

For Southern Tire Mart, it was a first. Their debut at TMC, sharing a space with Pilot, grounded by a large backlit map graphic that made the partnership visible from across the aisle.

For Bridgestone, the exhibit did double duty. Eighteen tires on display, a central technology hub anchoring the space, and a debut: the new Bridgestone Fleet Portal. The build had to hold attention and communicate a product launch at the same time.

Different clients. Different goals. Our same standard.

Earlier this month, our team attended Wish Ball 2026 as a proud sponsor of Make-A-Wish Minnesota. The evening raised ove...
04/27/2026

Earlier this month, our team attended Wish Ball 2026 as a proud sponsor of Make-A-Wish Minnesota. The evening raised over $1.3 million to grant wishes for children across the state, and we are so glad we got to be part of it.

There are still 250 Minnesota kids waiting for their wish. Events like this are why that number keeps getting smaller.

Thank you to Make-A-Wish Minnesota for an unforgettable evening!

Happy Earth Day🌎🌱🌳This is a throwback to a General Mills exhibit we built a few years back, centered around regenerative...
04/22/2026

Happy Earth Day🌎🌱🌳

This is a throwback to a General Mills exhibit we built a few years back, centered around regenerative agriculture. The message stuck with us. Soil, a garden path, a structure that put visitors inside the story.

But so did the responsibility behind it. From how we source materials to the programs we run to keep waste out of landfills after a show closes, sustainability is something we work at every day.

04/15/2026
Raspberries you can smell. And they’re on the wall?!We fabricated the 3D fruit for this wallscape with Colossal Media. T...
04/15/2026

Raspberries you can smell. And they’re on the wall?!

We fabricated the 3D fruit for this wallscape with Colossal Media. They were 3D printed, coated, sanded, and primed before Colossal hand painted them on site. We also built the hidden scent machine, so the whole area smells exactly like SAINT LAURENT’s new Libre Berry Crush❤️🫐🍓

More on how these were made coming soon.

Address

42 Northern Stacks Drive #Ste 100
Minneapolis, MN
55421

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+17632314800

Website

https://linktr.ee/NPARALLEL

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