Back2Basics, LLC

11/07/2026

We're so proud to be a part of this every year, and excited to see how it continues to grow. 🙏🎃 The fact that people showed up and showed out in such a great way, even when the weather was not cooperating most of the day, just shows how much our neighbors and community mean to one another at the end of the day!


The Food Group
Network in Action Twin Cities Referral LINK Networking

11/05/2026

😠 You spend good money to get your brand's message and offering in front of readers. You want the numbers to work for you. But don't be so quick to jump on your ad manager when reporting or the rollout process is off (or broken).

Sometimes a glitch in the system is beyond their control, and asking them to change their methods or respond to the challenge immediately could be more detrimental to your goals.

✅ Identifying that there is a problem is one thing.
✅ Asking them to compensate you for something they cannot control is unfair and unproductive.
✅ Expecting them to come up with a plan — even if that's a plan for research and monitoring first — is completely within expectations.

It seems unfair that you pay good money for the management and rollout of an ad, but there are never any guarantees that your ad strategy will be a silver bullet, nor should you think you have any control over a 3rd-party's software, technology, or data (i.e., Google).

💡 So, expect the unexpected, and budget for potential upset, and your expectations will be much better managed moving forward.

Learn more about today's recent discovery from our friends at Search Engine Land: https://loom.ly/W0_z7o4

10/30/2026

Our ownership family was raised on the mindset that you give before you receive, and you should do what you can for those with less fortune, resources, or options. ♥

We try to live that creed every day, personally and professionally.

Why?

Because when we lift up others around us, we support a thriving community that works together to continue growing and developing — improving for the next generation. 👐

You'll find we don't always talk about all the ways we give throughout the year (time, talent, or tithing), but there are a few times a year when we call out special events.

One of those is our Food Drive and Halloween Celebration. 🎃

Each year, we team up in our home, pool our family resources between our family businesses (Back2Basics, LLC, Lillian's Cottage Kreations, RT Personal Transportation, RT Bookkeeping Solutions, and Spooky Specters ) to create a fun-filled little spooky trail event at our home office in Brooklyn Park.

💥 It's one of the best Halloween Night experiences in the area, set up and imagined by the Brooklyn Park EMPEROR OF HALLOWEEN, Eli Troska. There's something for every age, with beautiful, eerie landscapes, jump scares, cute, nostalgia-inspired decorations, and even a gorier experience for those who dare.

There are actors in costume to bolster the experience, plus free trick-or-treat games and goodies, and more.

We will also have some of Lillian's Cottage Kreations treats on hand for sale to help raise funds for The Food Group.

We don't charge any financial admission fee for this experience.

Instead, all we ask is that you consider sharing a non-expired, shelf-stable food item to donate to The Food Group!

Curious what you're in for?
Check out some of these scenes from last year.

City of Brooklyn Park, MN - Local Government, Brooklyn Park Recreation and Parks, City of Osseo, City of Crystal, MN - Local Government, CCX Media, KARE 11, , Network in Action Twin Cities

10/09/2026

Want to gear from a small, solo business owner who has learned how to leverage AI in her tech service business over the past year?

📌 Lisa Hendricks, founder of Call That Girl, is oferring a free webinar today through SCORE, a duvision of SBA, leaders in small business development.

Call That Girl is a trusted colleague/partner of Back2Basics, LLC, and Lusa is a wiz at Office 365 and Outlook administration.

Click below to learn more. 👇

Smart, Simple Marketing Using AI

09/22/2026

😋 Brooklyn Park's Eighth Annual Restaurant Week is here! 🥳
Celebrate Brooklyn Park’s local restaurants during the 8th Annual Restaurant Week.

📌 The week-long showcase runs from September 21st to September 27th.

Residents and visitors alike are invited to explore the amazing flavors coming from neighborhood favorites to local craft breweries and cafes. It is the perfect time to explore and discover your next favorite dining spot while supporting Brooklyn Park restaurants.

👉 How It Works:

By visiting any participating restaurant throughout the week of Restaurant Week, mention “Restaurant Week” when ordering, and enjoy the exclusive discounts and featured promotions.

Whether you are grabbing a quick lunch, ordering takeout, or dining out with friends and family, your participation supports local restaurants.

For a complete list of participating restaurants and special offers, visit the official City of Brooklyn Park’s Restaurant Week webpage at: https://www.brooklynpark.org/restaurant-week/ 🍽️

Or follow the city’s social media channel at City of Brooklyn Park, MN - Local Government for daily restaurant spotlights.

09/11/2026

As we get ready to celebrate with family, friends, and even clients at this weekend's Osseo Lions Roar, we also remember where we stood 1/4 century ago on this day, and the actions we took as individuals, a community, and a country to serve others in need and come together.

Let's come together again to remember and honor.

#911

09/04/2026

We see the work you put in— every single day. The work that often goes unmentioned (unless there's a challenge), the work that makes it possible for others to shine (without accolades), the groundwork and effort that provide a sturdy foundation to grow from. 🔬👷‍♀️🧑‍🏭 We see you. 👈

If you're one of the many who make our communities stronger and provide the vital services and resources needed to keep us healthy and moving forward, we are here to formally acknowledge your hard work and hope you take a moment this Labor Day weekend to breathe and enjoy the fruits of your labor.

☝️ And to those reading this who depend on others, as we celebrate this weekend, we hope you'll take a moment to personally thank and acknowledge them when you're out and about.

📝 As an aside, remember: Back2Basics is here to help you and your service teams manage day-to-day brand management tasks so you can focus on what you do best. With that said, our team is going to take this Labor Day to relax with family and friends and tend to personal goals we've been putting off.

We'll see you back on Tuesday, September 8, at our regularly scheduled hours.

🎓 Learn more about Back2Basics, and schedule a complimentary Discovery Call with our team, when you visit WithThePowerOf2.com/contact this weekend!

08/28/2026

As Minnesota businesses prepare for fall scheduling, many trades professionals focus on operations.

Marketing often becomes an afterthought, but entering Q4 with a more cohesive approach to their branded messaging can help eliminate the risk of implementation failure or the loss of momentum leading up to Q1 of the new year.

If your:

► Google listing is outdated or underutilized
► Website messaging lacks differentiation
► Social content feels reactive or desperate
► Print materials don’t align with your online presence

It impacts referral confidence.

Your craftsmanship deserves a structured approach and oversight in your branded messaging strategies.

Back2Basics helps local trades define their differentiators and align their messaging before peak demand hits, when they become too busy to address it.

Begin with a Brand Audit + Brand DNA Report. 👉 https://loom.ly/CLpctMk

08/28/2026

We're so happy to have a complimentary conversation with anyone who wants to learn more about the Power of Professional Networking in groups like Network in Action Twin Cities to help grow your service-based business year over year.

It's not always about sales volume; it's also about the caliber of the resources and connections you make when you're in the right group and really, sincerely, work on the relationships in that group.

For any small business owner or entrepreneur in a personal or professional services industry, or for those who run or manage a local nonprofit chapter or mom-and-pop business, the right networking environment can be your strongest and most stable operational ROI in your business.

Want to talk? Back2Basics founder and lead business brand manager, Tanya Troska, is opening her calendar up in September to talk shop about Networking to Grow in a short one-on-one Discovery Call.

Whether it's with a multi-annual award-winning networking group like Network in Action Twin Cities, or a tight-knit and effective partnership group like Referral LINK Networking, you owe it to your Q4 planning and Q1 success to implement networking in your marketing and outreach strategy now.

✍️Grab your FREE spot today when you visit https://www.withthepowerof2.com/contact now.

So, what makes a networking group or organization successful?
→ Is it the number of members recruited?
→ Is it the biggest online reach?
→ Is it the frequency of meetings and events?
→ Is it solely the number of business opportunities passed?

💡OR, maybe... just maybe...

It's more about the longevity of the majority of its members—those who see value in being part of a professionally run group focused on developing their business-building skills, resources, and strategic alliances.

What about a networking organization that prioritizes networking education, the promotion of its members, deepening interpersonal relationships, and lifting up those who have stepped up to help other members?

What about an organization that prioritizes the quality of members and networking opportunities over the quantity of referrals passed, or the number of members signed up, just to check off a production box?

What about one that gives back to its communities and values stewardship and philanthropic behaviors over pure wealth-building alone?

What about one that recognizes time is money - and family, community, and relationships are more important than sheer volume of activities, but can and will still acknowledge top producers for their efforts?

🎥 TUNE IN HERE to hear from a few of NIA Twin Cities' top-performing members and the franchise owner, Kim Tsoukalas, describe what makes networking in NIA Twin Cities different: https://youtu.be/NlJfsyhdaSA

| Back2Basics, LLC , Lisa Brainer - Keller Williams Preferred Realty , Michael Bartus, Realtor Lakes Sotheby's International Realty , Network in Action Twin Cities