Back2Basics, LLC

08/28/2026

As Minnesota businesses prepare for fall scheduling, many trades professionals focus on operations.

Marketing often becomes an afterthought, but entering Q4 with a more cohesive approach to their branded messaging can help eliminate the risk of implementation failure or the loss of momentum leading up to Q1 of the new year.

If your:

► Google listing is outdated or underutilized
► Website messaging lacks differentiation
► Social content feels reactive or desperate
► Print materials don’t align with your online presence

It impacts referral confidence.

Your craftsmanship deserves a structured approach and oversight in your branded messaging strategies.

Back2Basics helps local trades define their differentiators and align their messaging before peak demand hits, when they become too busy to address it.

Begin with a Brand Audit + Brand DNA Report. 👉 https://loom.ly/CLpctMk

08/28/2026

We're so happy to have a complimentary conversation with anyone who wants to learn more about the Power of Professional Networking in groups like Network in Action Twin Cities to help grow your service-based business year over year.

It's not always about sales volume; it's also about the caliber of the resources and connections you make when you're in the right group and really, sincerely, work on the relationships in that group.

For any small business owner or entrepreneur in a personal or professional services industry, or for those who run or manage a local nonprofit chapter or mom-and-pop business, the right networking environment can be your strongest and most stable operational ROI in your business.

Want to talk? Back2Basics founder and lead business brand manager, Tanya Troska, is opening her calendar up in September to talk shop about Networking to Grow in a short one-on-one Discovery Call.

Whether it's with a multi-annual award-winning networking group like Network in Action Twin Cities, or a tight-knit and effective partnership group like Referral LINK Networking, you owe it to your Q4 planning and Q1 success to implement networking in your marketing and outreach strategy now.

✍️Grab your FREE spot today when you visit https://www.withthepowerof2.com/contact now.

So, what makes a networking group or organization successful?
→ Is it the number of members recruited?
→ Is it the biggest online reach?
→ Is it the frequency of meetings and events?
→ Is it solely the number of business opportunities passed?

💡OR, maybe... just maybe...

It's more about the longevity of the majority of its members—those who see value in being part of a professionally run group focused on developing their business-building skills, resources, and strategic alliances.

What about a networking organization that prioritizes networking education, the promotion of its members, deepening interpersonal relationships, and lifting up those who have stepped up to help other members?

What about an organization that prioritizes the quality of members and networking opportunities over the quantity of referrals passed, or the number of members signed up, just to check off a production box?

What about one that gives back to its communities and values stewardship and philanthropic behaviors over pure wealth-building alone?

What about one that recognizes time is money - and family, community, and relationships are more important than sheer volume of activities, but can and will still acknowledge top producers for their efforts?

🎥 TUNE IN HERE to hear from a few of NIA Twin Cities' top-performing members and the franchise owner, Kim Tsoukalas, describe what makes networking in NIA Twin Cities different: https://youtu.be/NlJfsyhdaSA

| Back2Basics, LLC , Lisa Brainer - Keller Williams Preferred Realty , Michael Bartus, Realtor Lakes Sotheby's International Realty , Network in Action Twin Cities

08/28/2026

We're happy to say we're in great company here!

Here is a look back at our past NIA Twin Cities Member Spotlights for the month of August!

🌟Chris Kartshoke - Gotcha Covered
🌟Inna Tobak - Neighborhood Assistance Consulting Agency
🌟Tanya Troska - Back2Basics, LLC

Congrats! Reach out to any of these members for a 1-to-1 via your NIA account.

08/28/2026

We have so many member favorites in NIA Twin Cities, but these three are among some of our favorite peeps! We're happy to be connected and in their sphere!

If you want to meet them, grow business like them, learn from them, or partner with them -- OR so many more like them, then you want to come visit at one of our next networking group meetings.

Reach out for a personal, free visit this September to learn why our NIA Twin Cities groups are killing it and why so many members are successful inside NIA.

BE OUR GUEST! Message us below, and I'll send you details.

What does it take to be an NIA Premier Referral Club Member?

The Network in Action Premier Referral Club is the highest honor a member can achieve. This prestigious recognition is reserved for members who have referred more than $100,000 in closed profit to fellow NIA members during their membership.

The award isn't based on attendance or activity. It's earned by creating real business results. Premier Referral members consistently build trusted relationships, make intentional referrals, and help fellow members grow through qualified introductions that turn into closed business.

Out of hundreds of members, only three have earned this distinction, making it one of the most exclusive achievements in our organization:

Lisa Brainer — Keller Williams
Vicki Fox — Creation Chiropractic
Michael Bartus — Lake Sotheby's International Realty

These members would love to connect with YOU! Reach out to them via our NIA website to book your One-to-One.

08/28/2026

📢Hey Back2Basics friends! We're reaching out to you tonight to see if you would help us share an opportunity for FUN in the SUN next Monday while helping raise needed funds for one of our favorite non-profits.

🏌️‍♀️The Operation Dignity International Charity Golf Tournament is looking for just 6 more golfers to fill the tournament. ⛳You can click below to learn more and get signed up or go directly to https://www.zeffy.com/en-US/ticketing/odi-golf-classic-at-bracketts-crossing-country-club

✍️Have more questions?
Reach out to our friend and host of the event, Amy Laboissonnier Sousa, owner and publisher of the amazing Eagan City Lifestyle Magazine!

Eagan families continue finding confidence, movement, friendship, and lifelong memories through Gleason’s Gymnastics programs.

08/10/2026

Watch for this dropping in your mailboxes this week!

Back2Basics has been working behind the scenes with TRS Family Office to share a deeper look at how ultra-high-net-worth individuals and business owners can move from fragmented advice to coordinated legacy through a virtual family office model.

⚡In our upcoming feature, we’ll unpack:

→ Why founder Dale Montgomery believes success shouldn’t make life more fragile

→ How TRS aligns tax, legal, risk, wealth, and business advisory under one coordinated plan

→ What this model means for business owners, individual wealth holders, and multi-generational families

Stay tuned for the release—and get ready to rethink what “wealth planning” can look like when the right experts are working together instead of in silos.

🔖Bookmark the full blog article link, and be first in line to see it before the magazine drops next week: https://loom.ly/k4DfbNo

08/08/2026

I'm so on brand that even my stylist started stocking his tools and supplies in my brand colors just for my visits. 😂🤣😅

08/01/2026

Your happiest client is your best salesperson — and they don't even know it.

Almost every small business owner agrees that video testimonials are powerful. Almost none of them have any. Not because clients would say no — but because filming, editing, and branding a video feels like a whole production.

It isn't anymore. Your client records 45 seconds on their phone. The video comes back branded, captioned, and ready for your website, your Google listing, your emails, and your socials.

New on the blog: who to ask, exactly what to ask them, and where to put the video once you have it! 👇
https://loom.ly/GHPttVY

07/31/2026

AI is a great 2nd-hand helper, but it cannot be your "everything", especially when you're trying to improve reach and brand integrity.

AI can summarize what’s already out there—it's a great research tool—but it can’t really manufacture original data or replicate truly unique, experience-based analysis.

💡 When you publish something new and defensible, AI has to point back to the source.

If you’re publishing the same information everyone else is publishing, AI can paraphrase it without mentioning you. To stand out, create what others can’t easily recreate: original research, industry surveys, expert analysis, product testing, and comparison content grounded in real expertise and real outcomes.

When bandwidth is the bottleneck, Back2Basics can help you better define your brand DNA position and scale quality—not just quantity.

Schedule a chat or start a free trial to take the first step toward becoming the go-to source cited for your industry.

Visit https://loom.ly/YCHprhQ to request a Discovery Call today.

07/30/2026

Summer events and fundraising campaigns are in full swing across Minnesota.

Increased visibility is powerful for nonprofit organizations, but exposure without structure weakens donor confidence.

If messaging is inconsistent across:

► Event materials
► Website
► Social media
► Sponsorship packets

Trust declines.

Donors are not evaluating creativity. They are evaluating clarity and organization. Your mission deserves structure.

Back2Basics helps nonprofits define, align, and protect their messaging so community confidence grows — not erodes. Begin with a Brand Audit + Brand DNA Report. 👉 https://loom.ly/CLpctMk