Back2Basics, LLC

Back2Basics, LLC We specialize in working with smaller independent or family-owned, service-based businesses.

We're a boutique agency offering brand development & management strategies through personalized consulting & digital solutions for small businesses & non-profits. Back2Basics is a brand management agency dedicated to the design, development, and management of local small business brands and non-profits. We take on brand management from a holistic approach that takes into account everything from de

signing your brand's logo and visual elements, helping you create and develop your brand's story, aiding in the design and/or development of your website and accompanying online business assets and resources like business registry listings or social media profiles, developing online content strategies, search engine optimization goals, website maintenance & security tasks, brand monitoring and citation strategies, and more. We also aid in graphic design tasks and projects to ensure your offline brand visibility and efforts are aligned with your online and digital goals. We can work independently on projects & goals for you, with your team or partners, as a guiding coach or trainer, or any combination thereof so you can achieve more.

06/19/2026

We’re investing in upgrades—because your brand deserves tools and resources that actually move the needle.

From Brand DNA development to content collaboration, design, and communication management, Back2Basics is building a better brand management experience to help you strengthen relationships and improve client retention.

We believe in using AI the RIGHT way: strategically, intentionally, and grounded in what your audience actually needs—not chasing every “shiny object” that promises the world.

✅ We've already started rolling out Enhanced Brand DNA profiles for our active clients to help create more effective messaging that meets audiences where they are.

✅ And now Loomly (the social media management platform we’ve invested in for over a decade) has introduced measurable improvements to make your creation + collaboration workflow even smoother.

Best part: Loomly is FREE for all active Back2Basics clients.

Want access or a walkthrough?
📜Send us a message, and we’ll get you set up.

AI is great for streamlining processes and improving efficiencies - even in the creative aspect of marketing. But, colla...
06/15/2026

AI is great for streamlining processes and improving efficiencies - even in the creative aspect of marketing. But, collaboration will always trump 100% automation when it comes to creative success.

06/05/2026

Many small businesses outsource social tasks to save time.

But without strategic oversight, outsourcing creates inconsistency.

Do this instead:

Keep strategy internal.
Collaborate on messaging pillars.
Align tone before ex*****on.

Delegation without governance weakens clarity.

Ex*****on without focus weakens trust.

Strong brand management requires:

► Oversight
► Collaboration
► Consistency

Social tasks should extend your brand — not dilute it.

05/30/2026

Who's ready for brand strategy outting?

05/29/2026

The Twin Cities is home to a powerful community of Asian American, Native Hawaiian, and Pacific Islander (AANHPI) entrepreneurs who shape the way this region eats, shops, and cares for one another. 🏆From award-nominated restaurants to mission-driven wellness and retail brands, these businesses bring culture, creativity, and heart into everyday life across Minneapolis–St. Paul.

In honor of National AANHPI Heritage Month, this is an invitation to explore, support, and celebrate AANHPI-owned businesses and organizations that keep the Twin Cities vibrant all year long.

👩‍🍳 Restaurants and Dining
A wide range of AANHPI-owned restaurants offer both tradition and innovation:

→ Vinai MN (Northeast Minneapolis): Chef Yia Vang highlights Hmong culture through a nationally recognized dining experience.

→ Quang Restaurant (Eat Street): A longtime local favorite known for Vietnamese pho, banh mi, and fresh noodle dishes.

→ Staff Meeting (Eat Street Crossing): A go-to for Pacific Island street food and Filipino-inspired comfort meals.

→ moto-i (Uptown): The first sake brewpub outside Japan, serving house-made noodles and steamed buns.

→ Hai Hai Restaurant (Northeast Minneapolis): A lively space featuring Southeast Asian street food flavors and creative drinks.

🍵 Cafes and Tea
These local spots bring intentional sourcing and cultural storytelling into every cup:

→ Càphin Mpls: Focused on Vietnamese coffee traditions, including signature egg coffee and direct-sourced beans.

→ Verdant Tea: A Minneapolis-based brand partnering directly with small tea farmers in China.

→ Coconut Whisk Café: A mission-driven café offering vegan and gluten-free baked goods and breakfast options.

→ Sencha Tea Bar: A trusted destination for loose-leaf teas and Taiwanese boba across multiple locations.

🛍️ Markets and Retail
Shopping local supports both culture and community connection:

→ Hmong Village (St. Paul): A large indoor market with over 250 vendors offering food, produce, and handmade goods.

→ Komonigoods: A wellness-focused brand rooted in Filipino values of care, connection, and quality.

♥ Services and Wellness
Local service providers continue to make care more accessible:

→ REST Massage Therapy L.L.C (Shoreview): Focused on affordable, high-quality bodywork led by owner Zang Xiong.

→ Total Health Clinic (Columbia Heights): Helping others live and heal naturally through Traditional Chinese Medicine, with 3 major components: acupuncture, herbs, and bodywork.

🙏 Community storytelling and media:
Asian Media Access – “Connecting the Disconnected” – is a nonprofit 501(c)(3) community media arts education agency using media, culture, and technology to support creative solutions for challenges facing AANHPI communities.

🔎 Discover More
Want to discover more AANHPI-owned businesses in the Twin Cities? Visit aapibusinessmn.org to explore the Asian American Business Resilience Network's directory of local entrepreneurs.

Every choice to dine, shop, and invest with AANHPI-owned businesses is a choice to honor heritage and build a more inclusive local economy.

As clients look for renewal this spring, many wellness professionals feel pressure to “show up more” online. 😟Post daily...
05/27/2026

As clients look for renewal this spring, many wellness professionals feel pressure to “show up more” online. 😟

Post daily.
Use trending audio.
Be more visible.

💡 But visibility without clarity can feel inauthentic.

In trust-sensitive fields like health and wellness, consistency builds confidence — not volume.

Your brand should feel as grounded as your practice.

Structured messaging reduces overwhelm and protects credibility.

Before increasing your output, evaluate your foundation.

Back2Basics helps service-based businesses define, align, and protect their messaging strategy.

05/27/2026

📸Happy National Photography Month! Let's celebrate the incredible power of imagery — especially when it comes to personal branding!

Powerful visuals do more than just catch the eye; they create an emotional connection with your audience, build trust, and enhance brand integrity.

Remember, authentic imagery not only showcases your unique story but also plays a vital role in SEO. Algorithms are becoming adept at recognizing original work, which can elevate your brand above the noise of AI-generated and stock images.

A great photography partner understands the power of personal branding through imagery. Shoutout to our trusted partner, Britta Marie Studios!

So grab your camera or call up your trusted photographer, capture your brand’s essence, and let your images speak volumes!

05/23/2026

We know how to fill in the gaps!

Have you noticed the hole-punch trend taking over social media? It has us thinking about what it means to stay "current" in a world of constant trends.

You don’t have to chase every fad!
You need a smart, effective, research-backed social media strategy.

💡 Brand consistency is built on trust and a clear voice, not on thoughtless graphics or fleeting trends.

Before jumping on the latest craze, pause and think!

Today is a day to honor the memories and sacrifices of those who have fallen in the line of service of their country. ♥ ...
05/22/2026

Today is a day to honor the memories and sacrifices of those who have fallen in the line of service of their country.
♥ We remember. 🙏 We Honor.

☝️ As a gentle reminder, our offices will be closed now through Memorial Day in observance of the holiday and to spend time with our family and friends. We hope you are doing the same, and we look forward to reconnecting with you when we return to the office on Tuesday, May 26.

05/20/2026

Celebrating a Decade of Partnership! 🌟 Susie Jose, founder of Carefree Bookkeeping Service, LLC, highlights her incredible 10-year journey with Back2Basics owner Tanya Troska, sharing insights into their successful collaboration!

Discover how this fruitful relationship has fueled growth, innovation, and a shared commitment to excellence.

Want to learn more about how Carefree Bookkeeping has thrived alongside Back2Basics? Check out the full success story here: https://loom.ly/Iqxstas

And don’t miss this month's edition of our Business in Action magazine, where we spotlight the inspiring Susie Jose and Carefree Bookkeeping! ✨

Address

6717 66th Avenue N
Minneapolis, MN
55428

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm

Telephone

+17639513913

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