Firebrand

04/26/2023

Tune in as our very own Meshach Weber joins Mark Milhone on the EPIC Impact Society podcast. Diving into the murky depths of our rapidly evolving digital world, he explores the ups and downs of AI—and the ways we can make tech more human-centric (aka, the friendly ghost in the machine, aka CasperGPT).

Learn about "hope scrolling" and how, at its best, tech can foster connection and happiness.

Don't miss this insightful chat on technology's potential for good!
https://www.buzzsprout.com/1271438/12729723 🎧💫🌐

Meshach Weber applies behavioral science, applied anthropology, and cognitive empathy to create more human-centric and impactful digital spaces, marketing, and content.Recognizing that marketing often lacked rigor and specificity, Meshach created ...

04/26/2023

Your new website could rocket you down a path to visibility, community, and profitability—or leave you in cold sweats, conjuring mental images of the classic Tom Hanks flick, The Money Pit.

Trying to wrap your arms around the pros and cons of Squarespace, WordPress themes, and fully custom WordPress sites? Here's what you should know.

Want to dig deeper? Give us a shout. We'd be happy to learn more about your challenges and vision—and point you in the right direction:
https://firebrand.net/contact-us/

In the end, there is no “right” answer—simply an answer that’s right for you. Discover the pros and cons of Squarespace themes, WordPress themes, and custom WordPress websites.

10/24/2022

Too often, marketing relies on anecdotal approaches and lacks rigor.

That's where evidence-based frameworks come in. By harnessing the irrationally predictable patterns of the human mind, they deliver a path to repeatable success—boosting performance, even for well-established global brands.

How do we drive success—and make that success repeatable? Powerful frameworks, built on top of decades of marketing and digital design experience, that leverage the science of influence to reliably drive business growth.

10/20/2022

Stardate: Today.

Since we spoke last, Firebrand’s been in dark mode, running two intense and successful startups—including an automated vehicle tech startup that drove $20M in funding and deeply engaged the Top 5 automakers and OEMs key to the success of their business.

Set client wins to stun.

01/30/2020

Remember, the Battle is tomorrow. It's a fun event and helps students at the University of Minnesota

01/27/2020

Fail to maintain your website and you could unexpectedly find yourself pitching for the pharmaceutical industry. (Just don't expect to take a commission on your Vi**ra sales.)

That's why investing in professional website maintenance services is so critical to your business. It reduces your risk of an attack, protects your brand and sales, and speeds recovery should a sophisticated attacker breach security.

Here's what you need to know...

The results of a website hack cost far more than a development shop's clean-up services. Protect your brand and sales with regular website maintenance.

01/09/2020

“'There were no accidents on Mister Rogers’ Neighborhood.' He took great pains not to mislead or confuse children, and his team of writers joked that his on-air manner of speaking amounted to a distinct language they called 'Freddish.'”

This tireless attention to subtle detail—details aligned with evidence based approaches—is exactly the kind of thing that makes all the difference in our digital experience designs, user journey maps, and marketing creations. Perhaps we should call ours Firebrandish?

The TV legend possessed an extraordinary understanding of how kids make sense of language.

06/05/2019

Writer and UNC associate professor, Zeynep Tufekci notes, "The hallmark of sociological storytelling is if it can encourage us to put ourselves in the place of any character, not just the main hero/heroine, and imagine ourselves making similar choices."

Social storytelling is a powerful force for moving people--and it's an important part of what we do.

It's not just bad storytelling—it’s because the storytelling style changed from sociological to psychological

06/03/2019

Whether you're building your first website--or bringing a new web team in for fresh perspectives--finding your best-fit digital agency is crucial.

What questions should you be asking? What should you be thinking about?

We'll loop you in.

Building a new website? Looking to migrate your existing site to a new digital agency? It pays to do your due diligence. We'll show you how.

05/28/2019

Is your web agency failing to deliver against expectations? Do you have a gut feeling they're not on the up-and-up--or sense they're "just not that into you?"

It's time for a break-up.

And, like any break-up, if you're not careful, it could get messy. Be sure you're prepared before you make the call.

Your website is a critical asset. No matter the reason prompting your move, we'll show you how to fire your web designer without upsetting the apple cart.

05/15/2019

Technology, when leveraged for good, has the power to break down barriers and accelerate positive change.

Check out these Wired stories about how tech is shaping our lives in ways that are sometimes silly, but more often profound.

We reached out to a bunch of experts to ask them about the tools they love. Here’s what we heard back.

04/15/2019

The field of search engine optimization is constantly evolving--and, when you're operating on a limited budget, it can be hard to know where to invest your valuable time and money.

Find out why Search Engine Journal thinks you can let go of voice search, yet believes pillar pages are still a worthwhile effort.

Are you obsessed with the wrong things in SEO? Here are five things that are overrated or badly misused and a couple trends that still hold weight.