08/13/2026
Ancient authority meets AI Acceleration.
For Tenex, we created a brand system built on the tension between the “old world” of operating and the “new age” of AI tools to bridge the confidence of legacy businesses with the pace and possibility of emerging AI technology.
We leveraged the authoritative visual language of Greco-Roman statues, and subverted them into something more ownable, graphically bold and eye-catching.
Paired with stark color contrast, and pixel-based type and logo treatments, we aimed to avoid the usual AI-startup clichés.
Creative Direction: Zach Hagen
Brand & Web Design: Tyssul Patel
Webflow Development: Ariana Machado
Case Study Assets: Nelson Liu
Full case study on our site.