Wink

Branding, cleverly expressed. We craft brands with wit that inspire and impact commerce and culture.

11/29/2025

This time of year invites reflection—on where we’ve been, who we are, and the communities we’re fortunate to be part of. Wink is genuinely thrilled to help breathe new life into Uptown and create a space that draws people together.

The Uptown Farmers Market identity embraces the eclectic, quirky, and slightly offbeat character that defines Uptown Minneapolis. It comes alive through a modern, playful mosaic of visuals—artist-inspired, organically structured, and intentionally unpolished—capturing the vibrant, ever-evolving energy of the market.

Special thanks to our collaborators:

Photography: Debra Van De Weghe
Animation: Pop! Goes the Studio .thestudio
blue.events

06/05/2025

As the school year wraps up, it’s a great time to highlight this project for Black Rabbit Books — a brand designed with struggling readers in mind. The identity leans into mischievous stories, playful illustrations, and hidden gems that spark curiosity and laughter. A reminder that reading can be both fun and empowering. 🐇📚

02/17/2025

Long before the acclaimed Apple TV series Severance, we had the pleasure of crafting branding for the talented composer Theodore Shapiro, whose award-winning film scores have made a lasting impact on the industry. Known for his frequent collaborations with renowned directors like Ben Stiller, Paul Feig, Jay Roach, and Karyn Kusama, Theodore’s work speaks for itself.

Back in the days before streaming platforms like Spotify took over, physical media dominated marketing efforts (remember CDs?). For Theodore, we designed a dynamic digipak that not only showcased his musical prowess but also provided the flexibility to update his scores as new works emerged.

08/29/2024

Branding for Black Rabbit Books. The content is tailored to help struggling readers by using humorous illustrations, mischievous stories and hidden tales. Featured in Communication Arts Design Annual 2024.

07/25/2024

Two Gardens Granola branding and packaging.

Gold foil letterpress label by the fine folks at Studio On Fire

10/26/2023

Showcasing the last giveaway for this years highly anticipated annual AIGA Design Camp conference happening tomorrow.

This is our design for the zippered tote. This will hold all of your Design Camp swag as well as offer you water resistant protection for this dreary Fall weekend.

Our team had a blast designing all these materials! Big thanks to AIGAMN and all of the volunteers.

Final shoutout to the talented Erik Johnson -ad for his tasty critter illustrations. Witty copy banter from Scott Jorgensen and Heather Thornswood for her amazing sourcing and creative input. Proud to partner with fine folks , the award winning team at for letterpress and the fabulous for their amazing print detail.

10/25/2023

Day 4 of showcasing giveaway goodies for this years highly anticipated annual AIGA Design Camp conference happening this Friday.

Today, it’s Luggage Labels! The designs and illustrations showcase the brand motifs and inspirational statements for this years AIGAMN Design Camp State of Create theme. The talented Erik Johnson -ad provided the fun animal illustrations.

The last Design Camp attendee gift will be revealed tomorrow.

Safe travels to those attending this years event!

10/24/2023

Day 3 of day of revealing tasty goodies for this years highly anticipated annual AIGAMN Design Camp conference.

Today, we are revealing 3 items!

1. Vintage Motel Key Fob.
“Pitch Tents, Not Clients” Copy by Scott Jorgensen . Printing by .

2. Hot Stamped Vintage Brass Logo Pin.

3. Sturdy Hunter Orange No. 2 Pencil to record your thoughts. “Trees Gave Their Lives to Record Your Ideas. Don’t Disappoint Them” Copy by Scott Jorgensen . Printing by .

These additional keepsakes will be be included with the previous Instagram reveals of the Tin Mug and Limited Edition Print! Given to all campers for this year’s AIGAMN Design Camp State of Create conference.

10/23/2023

Day 2 of day of revealing tasty goodies for this years highly anticipated annual AIGA Design Camp conference.

Today, it’s a Limited Edition Letterpress Print! Beautifully plush printed on 24pt blotter paper from . The amazing team did a fabulous job on hitting the paper with perfect ink coverage. The talented Erik Johnson -ad provided his tasty critter illustrations.

This MN inspired die-cut print will be a perfect keepsake to remember all of those creative insights from this year’s State of Create conference.

09/08/2023

Nature is the creative reset. Nature Inspires. Nature Recharges.

Save the Date invitation for this years Design Camp!

This bright, cosmic orange invitation is a bold reminder to signup for this year’s Design Camp! October 27th.

Enclosed in the invite is a limited edition, sturdy beverage coaster. Printed by the fine folks at Studio on Fire! Perfectly suited for your ice cold Hamm’s, Moscow Mule, or Latte.

Stunning and quirky deer illustration by the extraordinary talented Erik Johnson.

Paper: Neenah Astrobright Cosmic Orange and Neenah Smooth Folding Board
Letterpress Printing: Studio on Fire
Invitation / Envelope Printing: Enpointe
Deer Illustration: Erik Johnson
Copy: Heather Thornswood / Scott Jorgensen

02/24/2022

Packaging for Dueling Grandmas.

These hand made shortbread cookies are from two grandmas who immigrated to America from the sea and wind swept Isle of Lewis off the coast of Scotland. The tartan patterns were influenced from the Scottish countryside where the shortbread recipes originated from.

The recipes contain four simple ingredients, but when they’re lovingly put together, they create an extraordinary treat.

02/12/2022

Shortbread cookie branding for Dueling Grandmas. Hand made Shortbread filled with love and recipes from two grandmas.

Address

126 N 3rd Street, Ste 100
Minneapolis, MN
55401

Website

http://www.wink-mpls.com/

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