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Monday 8:30am - 6pm Tuesday 8:30am - 6pm Wednesday 8:30am - 6pm Thursday 8:30am - 6pm Friday 8:30am - 6pm

Capsule

Name: Capsule
Address: 1220 Marshall Street Northeast, Minneapolis, MN, 55413, US
Telephone: +16123414525
Price range: Not applicable

Capsule :: an Experience Design Firm. Design is a way of thinking about an object, a conversation or Capsule has refused to adopt a descriptor since 1999.

We've worked indoors and outdoors. We've strategized for billion dollar industries and nonprofits. Conducted research for brands both big and small. We've given new faces to startups and facelifts to businesses over a century old. We've named everything from apples to office chairs. Rebranded schools and orchestras. Crafted experiences for grocery stores and Super Bowls. Our refusal to limit our w

ork to one specific industry, combined with the satisfaction we find from poking problems that others won't touch with ten foot poles, has earned us quite the rolodex of partners over the last 20 years. So if you asked us to describe Capsule in a word, we guess our word would be “We can’t.”

Clients we’ve grown with include Patagonia, Thrivent Financial, Mattel, SmartWool, Minnesota Orchestra, Medtronic, Cargill, Target, 3M, Red Wing Shoes, The Honest Company, Yakima, Herman Miller, Caribou Coffee and Sanford Health.

04/16/2026

Great design doesn’t just look good—it teaches, inspires, and sticks with you.

Part of Capsule’s work for Integrow, and its four sub-brands, was to reimagine a full ecosystem of physical touchpoints: from activity books and kit boxes packed with learning resources, to premium card decks and task cards built for hands-on engagement, all the way down to corporate stationery.

Every piece aligned with Integrow’s new brand positioning: making a real difference for educators, students, and staff alike.

Visit our website to experience the full sum of our partnership with Integrow in our latest case study—link in bio.

01/15/2026

Our latest case study features the rebrand of Minnesota Recovery Connection—the state’s first recovery community organization.

As MRC’s reach and impact expanded, we partnered with their team to bring greater clarity to how they show up through a refreshed visual identity and messaging system rooted in peer-to-peer support, public education, and advocacy. The work balances structure with humanity, creating a brand system designed to feel inviting, hopeful, and consistent across touch points.

Now live across a new website, updated collateral, and communications, the identity honors MRC’s roots while supporting what comes next.

See the full case study at the link in our bio!

12/18/2025

Select Zero Proof by Curaleaf is a hemp-derived THC seltzer designed for sessionable doses, great flavor, and an easygoing vibe.

Capsule partnered with Curaleaf to create a clean, approachable visual identity — from mark and icon systems to packaging — that helps each flavor shine while staying simple and intuitive.

See the full case study at the link in our bio.

11/25/2025

Feeling grateful for thoughtful clients and meaningful work today.

We partnered with The Acreage, a nonprofit dedicated to land, arts, and wellness, to refresh their website. With smart updates, clear storytelling, and an expanded visual system, the site now reflects their mission, their programs, and the people who bring it to life.

Check out the full case study in our bio!

09/05/2025

Fresh off the Minnesota State Fair, a showcase of local pride and agriculture, Capsule helped AMPI craft a new brand identity. Through naming, messaging, packaging and digital design we transformed the story of America’s largest cheese co-op into an experience that connects with consumers, distributors and future members alike. 🐄 Link in bio for the full story!

08/15/2025

Reminder! The fifth of our six limited-edition posters in the Designing Values series is available for purchase—follow the link in our bio!

At Capsule, education is a means to discovery and the lifeblood of our creativity. We find it in passing knowledge, connecting frameworks and serving as a supportive teacher or coach to others. But like creativity, our education is never complete, only continued. We learn best when we are exchanging ideas, in open-minded conversation, and questioning our assumptions.

This poster is inspired by “The Owl and the Nightingale,” an allegorical poem from the middle ages. The owl, a timeless symbol of wisdom, presides over two lively songbirds engaged in curious, friendly debate, inviting viewers to contemplate where wisdom and wonder meet. A deeply rooted tree anchors the scene with its canopy, branching pathways of knowledge that flow between experience and inquiry alike.

07/02/2025

When Ronald Blue Trust became Blue Trust, we partnered to design a brand that reflects who they are today: faith-driven, people-first, and ready for the future.

Through identity, strategy, experience, and digital design, we built a flexible brand system with over 200 assets, human-centered visuals, and a unified voice across every touchpoint.

See how the new Blue Trust balances legacy and modernity with the link in bio.

06/23/2025

🚀 POSTER LAUNCH 5/6: Designing Education

At Capsule, education is a means to discovery and the lifeblood of our creativity. We find it in passing knowledge, connecting frameworks and serving as a supportive teacher or coach to others. But like creativity, our education is never complete, only continued. We learn best when we are exchanging ideas, in open-minded conversation, and questioning our assumptions.

This poster is inspired by “The Owl and the Nightingale,” an allegorical poem from the middle ages. The owl, a timeless symbol of wisdom, presides over two lively songbirds engaged in curious, friendly debate, inviting viewers to contemplate where wisdom and wonder meet. A deeply rooted tree anchors the scene with its canopy, branching pathways of knowledge that flow between experience and inquiry alike.

Limited Edition, 18x24in. Screen printed on French 100lb Construction Whitewash Paper.

Designed and hand signed by Capsule, a special projects agency solving client challenges in brand, design and marketing.

Head over to the link in our bio to learn more about Designing Education and to purchase the poster!

06/20/2025

Say hello to Alex! He’s our newest Design Intern, bringing fresh energy, sharp branding skills, and a love for purposeful art (plus a not-so-secret shoe obsession). A soon-to-be grad from the University of Minnesota, Alex is passionate about design that makes an impact and is already making his mark here at Capsule.

Curious what he’d put in a time capsule or his go-to karaoke jam? Click the link in our bio to get the full spotlight on Alex Clarity.

06/13/2025

Reminder! The fourth of our six limited-edition posters in the Designing Values series is available for purchase — check it out with the link in our bio!

Flexibility empowers creative freedom. It allows us to shift perspectives, adapt approaches and respond fluidly to change. If we aren’t flexible, we aren’t learning. And if we aren’t learning, our intuition and agility suffers.

Embracing uncertainty—to move with changing winds rather than against them—is key to solving creative problems. For Capsule, enabling flexible processes means being at peace with – and even embracing – the unexpected, thereby cultivating more freedom and stability in all our endeavors.

This poster draws inspiration from the yogi. As an emblem of both physical and mental flexibility, it illustrates how a mindful openness to change helps us thrive in a constantly shifting world.

05/15/2025

Capsule is excited to have our own booth at Art-A-Whirl this weekend!

Find us in the 2010 Artblok building Friday + Saturday to check out our Designing Values limited-edition poster series.
✨ Exclusive NEW screen-printed poster and greeting card releases
✨ Special Art-A-Whirl pricing discounts
✨ Fun coloring activities

We’re proud to sponsor and participate in this amazing celebration of art + community in Northeast Minneapolis. Hope to see you there!

Address

1220 Marshall Street Northeast
Minneapolis, MN
55413

Opening Hours

Monday	8:30am - 6pm
Tuesday	8:30am - 6pm
Wednesday	8:30am - 6pm
Thursday	8:30am - 6pm
Friday	8:30am - 6pm

Telephone

+16123414525

Website

http://www.capsule.us/

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