Delightfully Designing

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Delightfully Designing

Holding your hand so you can design your brand + delight your audience. Access the FREE Resource Li

With over 17 years of experience in graphic + web design and animation, I can teach you how to design your brand for success.

12/02/2022

If you feel overwhelmed by color, here's a quick .

Balance your not just by the temperature but also in terms of saturation (how vibrant a color is) so that you have a well-rounded .

This makes it so that you have colors that are able to be used over one another with good contrast and no friction which is very important because it helps with legibility.

12/01/2022

Knowing the reasons behind WHY we start our businesses is the beginning of a better understanding of our brand and a step closer to our audience.

One of my favs is Simon Sinek and his most famous TED Talk is titled, Start with WHY. He explains that people don't buy WHAT you do, they buy WHY you do it.

In today's blog post, we explore the purpose behind your business and why it's so important to define it, not just for your audience but for yourself and what that can do for you as a

So first, save this post so you don't lose it. Then tell me why YOU started your business, and finally, head over to the blog to make sure your business is fueled by !

https://bit.ly/3VM7cRg

11/30/2022

Repeat after me: A GOAL without a PLAN is just a wish.

Seriously, read that again.

How many times do you spend arduously wishing for something? You wish for it so bad you can taste it!

But how many times do we follow it up with plans to make it a reality? 🤔
If we don't make plans to make these things happen, that's all they remain, a wish.

I don't know about you friend, but I don't want to have a handful of wishes. I want to have goals with little plan tails, that eventually turn into big reality puppies that continue to grow! 🐶

Start attaching plans to your wishes, so you can turn them into goals that become a reality! 🤩

Drop an emoji if you needed to hear this today and save this post to keep these images as a reminder!

11/29/2022

Did you know that in the 17+ years that I've worked in and the biggest problem I've noticed in small business owners (and bigger businesses alike) is a lack of clarity?

Clarity isn't glamorous, so most people skip right past it to the more fun and flashy things like . Understandably so, who doesn't want to put a logo to their fresh new business right away?

The problem is, if you're not clear about your shiny new business, you're going to get stuck a lot and most of the time, you won't know why.

That's why I talk about like a broken record, because it's SO important and because it'll help you make the decisions you need to make in business with intention and direction.

Now you can grab the Brand Clarity Workshop in the shop! You'll get this 25 minute workshop along with a Brand Recipe Workbook to help you create a that you can continue to reference as you build your business.

Grab it now >> https://bit.ly/3DuCvbj

11/25/2022

My design philosophy is simple. I believe EVERYONE deserves to have a ✨ beautiful brand. ✨

There are two ways to achieve this.

💵 You can pay someone to create it for you.
🖌️ You can create it yourself.

Both of these options have pros and cons. Let's examine a few.

✅ The biggest pro of working with a designer is obviously, having a professional who has dedicated their time to honing the skills necessary for this task. You have the 👁️ eye of someone who does this daily and has possibly years of insight and can get to where you want to be much quicker. 🏃‍♀️

⚠️ The con is, working with a designer can be expensive. All that expertise and the ease of just handing something off to someone and getting a finished product without lifting a finger has a price.

So what about creating it yourself?

✅ The biggest pro there is that the cost is much less. You can invest in software like and invest in templates like Brand Kits and use your own time to save yourself the big bucks.

⚠️ The con is, you might not necessarily have the time to spend learning new software or learning design principles and best practices. Learning design might also not be something you want to do. After all, you went into business to do what YOU ❤️ love to do, not design (that's what I love to do!).

In the end, I believe you should have a beautiful brand no matter which option works best for you. I believe you CAN have a beautiful brand with either option. What you have to decide is what YOU want to save, TIME or MONEY.

That's why I offer 1:1 services AND also turned my process into templates you can use. If you want to learn more about my head to delightfullydesigning.com.

If you'd like to learn more about my templates, visit https://bit.ly/3sg9U41 .

11/24/2022

Are you struggling to brand your business?

It can be overwhelming to DIY the design in your business. There's so much to do and sometimes you might feel unsure of what you should or shouldn't do.

That's exactly why I wrote this blog post. Because I've often experienced that I need more direction when I'm attempting something new. I don't just want to know WHAT to do, I also want to know WHAT NOT to do.

This post outlines 6 Mistakes You should AVOID When Branding Your Business. That way you'll have a little more direction so it's not like walking in the dark!

Visit the link in bio or just go to https://bit.ly/3g619GS to find this and other great posts about design, branding, and business.

11/23/2022

Dreaming of Escazú, 🇨🇷 Costa Rica today.

Specifically my Abuelita's house. You know, that magical place where you always wanted to be for no real reason other than to be with your favorite person in the world? Also because Abuelitas always make the best food, right? 😍

Yeah... that's where I'd love to be right now. 💜

If you could run your business from anywhere in the world, where would you go?

11/22/2022

The first kit in the Nova Collection has landed in the shop!

Nova quickly became a favorite among the Brand Kits Membership members and they've been enjoying it for a while and now you can grab the very first IG Kit available in the shop for only $27!

The Nova Instagram Starter Kit comes with Canva design templates for Instagram posts AND stories. The fun, abstract design makes it so that it fits any brand style and of course, customizing your colors is as simple as using the Canva color picker so you can blend these right into your brand aesthetic!

Grab your kit in the shop >> https://bit.ly/3sqOgKr

11/18/2022

Abstract illustrations are a fantastic way to create icons or small embellishments to illustrate your points. Swipe for a few quick examples...

So how can you do this?

First, grab yourself a Brand Kit, the ones used here are Nova and Minima. They pair well together and have lots of little abstract illustrations like these.

Then, map out the ideas you want to convey. With abstract illustrations, you don't really have to get too representative. Just play with the shapes and make something pretty. If you're using the same 1 or 2 kits, your icons/illustrations will pair nicely.

Start switching out colors and experimenting. Have fun with them!

Finally, add the text that will tell your audience what these stand for. This is the representational part, so your icons/illustrations don't have to be.

The fun part about this is, there's loads of combinations, size relationships, and colors to play with. The possibilities are endless. Don't you just love resources you can reuse again again... easily?

In the comments, tell me which one of these is your favorite and why? Then, grab yourself a kit through the link in bio or at https://bit.ly/3rUaXGD and make your own!

11/17/2022

Your logo is the first impression anyone gets of your business, so it makes sense that you want to get it just right.
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But when you can't afford to work with a designer, you might consider turning to questionable places offering $5 designs.
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🛑 Stop right there!
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A $5 logo is problematic for many reasons, but just stop and consider what meaningful thing you've been able to make, write, create, or design for $5... I'll wait.
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Couldn't think of anything?
‍
Logo design takes a good amount of research and a lot of problem solving skills. The thing is... because we all need a logo as soon as we start a business, we think any logo will do.
‍
You don't want just any $5 to be the face of your brand do you?
‍
I didn't think so.
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Instead of wasting even $5 on a logo that won't represent your brand well, spend some time learning about the things that make up a good logo. That way, you can spot if what you've received fits the bill or even try it yourself instead of throwing that money away.

Read all about tips to design a memorable logo >> https://bit.ly/3RFQujy

11/16/2022

Do you have... brand envy?

What if I told you that you could have the beautiful brand you've been dreaming of?
..Even if you have champagne 🥂 taste but a Big Gulp 🥤 budget.

Enter Brand Kits: So customizable, no one will know you started with a template!
With Brand Kits, you can grab a ready-made brand, or take that and customize the colors, fonts, illustrations, and patterns that are included and create gorgeous content that fits your existing brand.

No design skills needed.

Check out the shop at https://bit.ly/3N7wG83 !

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Minneola, FL

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http://www.delightfullydesigning.com/

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