Convirs

06/18/2026

Most business owners worry about not getting enough calls.

One of my tree service clients has the opposite problem right now.

He burned through his entire Google Local Service Ads budget before the month was even halfway over.

Not because something went wrong — because the calls kept coming.

That's what happens when your profile is dialed in, your reviews are strong, and LSAs are running the way they're supposed to. Google rewards it.

The fix isn't complicated. You adjust the budget, scale what's working, and keep going.

But here's the thing — most tree service owners I talk to are still waiting on referrals and Facebook posts to carry them.

There's a better way. 📞

If you want to see what this could look like for your business, book a free 15-minute call at convirs.com.

06/17/2026

Here's two tree service companies in the same town.

Same services. Same area. Both been around for years.

One has a website that actually looks like the business deserves the job — clear services, easy to call, built to convert.

The other one? A page from 2019 and a phone number buried somewhere.

Guess which one gets the call when a storm rolls through at 10pm?

That's exactly why I was glad to help J&D Tree Service launch their new site at https://www.janddtreeservice.pro/. Check them out.

20+ years in business. 500+ jobs completed. Licensed, insured, and serving Barry County and Southwest Missouri with the kind of work that speaks for itself.

They built the reputation. Now their website backs it up. 🔧

If your business deserves more calls, let's talk. DM me today

06/16/2026

Six weeks ago, this guy was staring at a nearly empty schedule.

Good handyman. Solid reputation. But almost all of his work came from word of mouth — and that well was drying up fast.

He came to us not really knowing what to expect. Just knew something had to change.

We got his Google Business Profile dialed in, set up Local Service Ads, and built a simple process to turn new leads into repeat customers.

By week six, here's where he was sitting:

✅ $500–$800 coming in most days
✅ Booked out two weeks
✅ 2–3 inbound calls per day
✅ 7–8 of those leads had already come back for repeat work

Not overnight. Not magic. Just the right system running consistently.

The difference wasn't luck — it was having a reliable way for people to find him when they needed help.

If your schedule feels unpredictable and you're tired of waiting on referrals, let's talk. Book a free 15-minute call at convirs.com. 📞

06/12/2026

Two HVAC guys came to me around the same time last year.

Same size market. Same services. Both wanted more booked calls.

One of them stuck with it for 90 days, adjusted when we needed to, and trusted the process. By month three, his Google Business Profile was pulling consistent calls and his LSAs were converting. He ended up with one of his best winters in years.

The other guy pulled the plug after five weeks. Said it "wasn't working fast enough."

Here's the thing — he wasn't wrong that it was slower than he hoped. But he quit right around the time the foundation was starting to set.

That's the part nobody tells you about digital marketing.

The first 30–60 days are mostly groundwork. You're building a Google Business Profile that actually signals trust. You're getting your reviews in order. You're making sure your website converts when someone lands on it. Your LSA profile is getting optimized based on real data.

None of that shows up as a flood of calls on day one.

But by day 60–90? If the work is done right, it compounds. The calls get more consistent. The cost per lead starts dropping. The phone rings on days you didn't expect it to.

The businesses that win aren't always the ones with the biggest budgets. They're the ones that stay patient long enough to let good work do its job.

If you're thinking about making a move with your marketing this year, I'd love to hear where you're at.

Book a free 15-minute call at convirs.com — no pressure, just an honest conversation. 🙏

06/10/2026

There are two kinds of conversations I've had with business owners who were burned by their last agency.

The first kind: The agency ghosted them when things got slow. Never explained what wasn't working. Just kept charging the card and going quiet. When the owner finally asked hard questions, the response was defensive. Dismissive. Made them feel like the problem.

Those words left a mark.

The second kind: Someone sat down with them — or got on a call — and just told the truth. "Here's what we tried. Here's what didn't land. Here's what I think we should do differently." No spin. No blame-shifting. Just honesty delivered with respect.

That conversation opened a door.

Proverbs 12:18 says, "The words of the reckless pierce like swords, but the tongue of the wise brings healing."

I've thought about that verse a lot as I've built Convirs.

Because it's not just about being "nice." It's about understanding that words carry weight — with your clients, with your crew, with your family. Reckless words, even when they're technically accurate, can destroy trust in about 30 seconds. Wise words, delivered with care, can rebuild it just as fast.

Internally, I try to hold our team to that standard. Externally, I try to hold myself to it with every client conversation.

Not perfectly. But intentionally.

If you're looking for a marketing partner who will tell you the truth — even when it's uncomfortable — I'd love to talk.

Book a free 15-min call at convirs.com.

06/09/2026

Tree service is one of the hardest local markets to compete in for paid ads. Every company in the area is bidding on the same keywords, costs per click are high, and if your landing page doesn't convert — the budget disappears fast.

When J&D Tree Service came to us, they had no website and no online presence. Competitors were getting the calls simply because they could be found on Google.

We built a 13-page website from scratch, wrote all the copy, and launched a Google Ads campaign with landing pages built to get someone to call within 60 seconds of landing.

The result? 38 inbound calls in the first 30 days. $30 cost per closed lead. Fully booked schedule — starting from zero.

If your phone isn't ringing, it's not because the work isn't there. It's because customers can't find you.

We can fix that. 👇
Book a call at convirs.com

https://convirs.com/past-work/jd-tree-service

Convirs built a website and ran Google Ads for a local tree service in Southwest Missouri, generating 38 inbound calls in the first 30 days.

06/05/2026

I used to be the guy who figured everything out himself.

New service to offer? I'd research it, build the process, test it, run it.

Problem with a client account? I'd dig in personally and fix it.

That felt like being a good leader. It wasn't.

It was being a bottleneck.

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I'm reading a book right now called *Who Not How* — and it's messing with me in the best way.

The core idea is simple: stop asking "how do I do this?" and start asking "who is the right person to handle this?"

Sounds obvious. But if you're wired like me — high standards, you know exactly how something should be done — letting go feels risky. What if they don't do it the way I would?

Here's what I'm realizing though.

The right "who" doesn't just free up your time. They often do it *better* than you would. Because it's their lane. It's where they're sharp.

Me holding onto everything wasn't protecting quality. It was slowing down the people around me who were ready to carry more.

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So right now, I'm doing a real audit of my week. Every task on my plate gets a question:

Is this mine to do — or mine to lead?

That's a different standard. And it changes everything.

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If you're running a trades business and you're still wearing every hat, maybe that's the question worth sitting with too.

I'm happy to talk through what that looks like practically. Book a free 15-minute call at convirs.com.

06/03/2026

Most people quit somewhere around week 6.

Not because the strategy was wrong. Not because the market dried up. But because results weren't coming fast enough — and the silence felt like failure.

I've watched it happen more times than I can count.

One business owner stays the course. Reviews start trickling in. His Google Business Profile climbs. LSA calls pick up. By month 3, he's turning work away.

Another owner — same market, same service, same tools — pulls the plug at week 7. "It's not working." He moves on to the next thing. Then the next. Still grinding. Still slow.

Here's what separates them: it's not talent. It's not budget. It's tolerance for the in-between.

The in-between is where most good things die. It's awkward and quiet and it doesn't feel like progress. But it usually is.

Digital marketing for a trades business isn't a switch you flip. It's more like a furnace you tune. You adjust, you wait, you check the output. Then you adjust again. Clarity doesn't come before you push through — it comes after.

The truth is, staying the course isn't blind faith. It's knowing what you're doing, why you're doing it, and having someone in your corner who can tell you when to hold steady and when to actually change direction.

That distinction matters more than most people realize.

If you're in that quiet stretch and wondering whether to keep going — I'd be glad to take a look at what's happening. Book a free 15-minute call at convirs.com. No pressure, just an honest conversation.

06/01/2026

I talk to two kinds of business owners.

The first one calls me, asks about pricing, hears "$2,000/month," and says "that's way too expensive" — then hangs up and goes back to relying on word of mouth and whatever leads trickle in from a Facebook post he made three months ago.

The second one asks a different question.

He says, "Okay — what should I expect to get back?"

That's the right question.

Here's how I break it down for him:

If you're an HVAC or roofing company doing average ticket sizes of $400–$800 per job, you only need 4–5 booked calls a month to cover your marketing investment. Everything after that is profit.

Most of our clients see 30–60+ booked calls in the first 90 days.

So we're not talking about spending $2,000. We're talking about investing $2,000 to get $20,000+ back. Repeatedly. Every month.

That's not a cost. That's a machine.

The first business owner sees the price tag.

The second one sees the math.

Now — I get it. If you've been burned by an agency before, skepticism is earned. Not every marketing dollar has paid off. I hear that all the time.

But the answer to bad marketing isn't no marketing. It's finding the right system and someone who actually stands behind their work.

If you want to see what this could look like for your business specifically, book a free 15-minute call at convirs.com. No pressure, just real numbers.

05/29/2026

Six months ago, a roofing contractor in a small Missouri town told me he was done.

He'd been with us for about 60 days, leads were starting to pick up, but it wasn't moving fast enough for him. He'd had bad experiences with agencies before. Felt like he was throwing money into a black hole.

Honestly? I understood where he was coming from.

He had another agency ready to take over. All he had to do was say the word.

I asked him to give us 30 more days. Not because I was desperate to keep the account — but because I genuinely believed what we were building was about to turn a corner. The Google Business Profile work was gaining traction. His reviews were climbing. The LSA account was finally dialed in.

He stayed.

Fast forward to last week. He messaged me and said, "Trevor, I need you to pause everything. I can't take any more jobs right now."

That's a problem I love helping people have.

Here's what I want you to take from this:

Most marketing doesn't fail because the strategy is wrong. It fails because people pull the plug too early — right before the momentum kicks in.

If you're an HVAC, roofing, or electrical business owner who's been burned before and you're skeptical about whether this stuff actually works in smaller markets… I get it. I've heard that story a lot.

But I've also seen what happens when you stay the course with the right system.

Book a free 15-minute call at convirs.com if you want to talk through your situation. No pressure. Just a real conversation.