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MarketShare Communications

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MarketShare Communications

A Perfect Collaboration of Strategic Planning and Results Driven Solutions How? What makes us different? That means they work together 24/7/365!

Since its inception more than 25 years ago, MarketShare Communications has grown into an exciting, dynamic and strategic marketing, website development and advertising firm. By providing our clients with creative yet solid solutions combined with unparalleled service and commitment. Because we understand that your success translates into our success, we are dedicated to helping you reach your shor

t term and long term business goals. Well, first of all — the two principals are married to each other...as well as married to the business. A major feat — but with Ilene and Ted, it comes naturally. Their core strengths of seeing both the big picture and detail-oriented follow-through, combined with a dedicated and talented staff, give MarketShare a proven track record of positive results for their clients. But most importantly, MarketShare specializes in helping small and middle-market, closely held businesses and organizations gain more market share, achieve growth and realize positive results with successful outcomes. A dynamic team of experienced marketing professionals, an art director, graphic designers, web developers, media planner and copywriters, allows us to deliver cutting-edge marketing initiatives for measurable return on your marketing investment. Whether you are seeking new creative ideas and strategies for growth, brand recognition, website development or communications solutions, think of MarketShare — as part of your marketing team!

09/02/2026

Your website should reflect the business you are today. 𝗦𝗼 𝘀𝗵𝗼𝘂𝗹𝗱 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱.
A website isn’t the only thing that can become outdated. As businesses grow, their services, customers, expertise, and competitive position often change. Problem is, their branding and marketing messages don’t always keep up.

Does your logo, messaging, website, social media, sales materials, and overall presentation still communicate who you are today? More importantly, do they give prospects a clear and consistent reason to choose you?

A strong brand is more than a logo or color palette. It’s the impression people have of your business—and consistency across every touchpoint helps build recognition, credibility, and trust.

Learn more about building a stronger brand: https://tinyurl.com/2x5cezza

09/01/2026

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝘆𝘁𝗵 𝘃𝘀. 𝗥𝗲𝗮𝗹𝗶𝘁𝘆
If marketing success came from pressing one big "GO VIRAL" button, we'd all be out of a job.

The reality? Successful marketing is usually much less exciting — 𝗮𝗻𝗱 𝗺𝘂𝗰𝗵 𝗺𝗼𝗿𝗲 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁.

𝗕𝗲𝗵𝗶𝗻𝗱 𝗲𝘃𝗲𝗿𝘆 𝘀𝘁𝗿𝗼𝗻𝗴 𝗯𝗿𝗮𝗻𝗱 𝗶𝘀 𝗮 𝗹𝗼𝘁 𝗼𝗳 𝗯𝗲𝗵𝗶𝗻𝗱-𝘁𝗵𝗲-𝘀𝗰𝗲𝗻𝗲𝘀 𝘄𝗼𝗿𝗸:
• Planning content calendars
• Reviewing analytics and performance
• Refining messaging
• Testing new ideas
• Creating valuable content
• Showing up consistently over time

The businesses that grow aren't necessarily the ones with the biggest budgets or the flashiest campaigns. They're the ones that commit to doing the right things consistently.

There aren't many shortcuts in marketing, but there are proven strategies that work when you stick with them.

Ask yourself: 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝘃𝗶𝗿𝗮𝗹 𝗺𝗼𝗺𝗲𝗻𝘁, 𝗼𝗿 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗵𝗮𝘁'𝘀 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝘁𝗼 𝗴𝗿𝗼𝘄 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀?

If you're ready to stop chasing marketing trends and start building a strategy that works, we'd love to help.

08/27/2026

𝗙𝗼𝗿 𝘀𝗺𝗮𝗹𝗹 𝗮𝗻𝗱 𝗺𝗶𝗱-𝘀𝗶𝘇𝗲𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀—𝗮𝗻𝗱 𝗲𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝘀𝗼𝗹𝗼𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀—𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗶𝘀 𝗼𝗳𝘁𝗲𝗻 𝘄𝗵𝗲𝗿𝗲 𝗮 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁 𝗱𝗲𝗰𝗶𝗱𝗲𝘀 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘁𝗼 𝗰𝗮𝗹𝗹, 𝗲𝗺𝗮𝗶𝗹, 𝘀𝗰𝗵𝗲𝗱𝘂𝗹𝗲 𝗮 𝗺𝗲𝗲𝘁𝗶𝗻𝗴…𝗼𝗿 𝗺𝗼𝘃𝗲 𝗼𝗻 𝘁𝗼 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗲𝗹𝘀𝗲.

And the way people make that decision is changing.

Google is no longer the only place prospects search. AI-powered tools increasingly help people research companies, compare services, and decide who appears credible. At the same time, visitors expect websites to be current, easy to navigate, mobile-friendly, and immediately clear about what you do and why they should choose you.

If your website was created several years ago, does it still accurately represent the business you are today? Have your services, customers, expertise, geographic reach, or competitive advantages changed? Is your SEO up to speed - your meta descriptions, title tags, alt tags? Do you even know?

The good news: improving your website doesn't always mean starting over.

Sometimes strategic changes to your content, SEO, navigation, calls to action, imagery, or key pages can make a significant difference.

𝗦𝗼, 𝗶𝘀 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗹𝗽𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗿𝗼𝘄—𝗼𝗿 𝗾𝘂𝗶𝗲𝘁𝗹𝘆 𝗵𝗼𝗹𝗱𝗶𝗻𝗴 𝗶𝘁 𝗯𝗮𝗰𝗸?

Why now is the best time to update your website https://tinyurl.com/yk89cafd

08/24/2026

🎯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗝𝗲𝗼𝗽𝗮𝗿𝗱𝘆!
For $400...
Question: 𝗪𝗵𝗮𝘁'𝘀 𝗼𝗳𝘁𝗲𝗻 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘁𝗵𝗶𝗻𝗴 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗱𝗼 𝗯𝗲𝗳𝗼𝗿𝗲 𝗰𝗼𝗻𝘁𝗮𝗰𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀?
If you guessed 𝘃𝗶𝘀𝗶𝘁 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲, you're right! ✅

Before someone calls, emails, or walks through your door, chances are they're doing a little homework.

Your website is often their first impression of your business. They're looking for:
• What you do
• Whether they can trust you
• What makes you different
• How to contact you

A well-designed website doesn't just look good; it helps turn curious visitors into confident customers.

Is your website making the right first impression, or could you use a refresh? Learn more about how we can help you with web design: https://tinyurl.com/623bd7j2

08/21/2026

𝗬𝗼𝘂 𝗰𝗮𝗻 𝗼𝗳𝗳𝗲𝗿 𝘁𝗵𝗲 𝗲𝘅𝗮𝗰𝘁 𝘀𝗮𝗺𝗲 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗮𝗻𝗱 𝗴𝗲𝘁 𝘁𝘄𝗼 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗹𝘆 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗿𝗲𝗮𝗰𝘁𝗶𝗼𝗻𝘀 𝗯𝗮𝘀𝗲𝗱 𝗼𝗻 𝗵𝗼𝘄 𝘆𝗼𝘂 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝗶𝘁.

Compare these:
"𝘞𝘦 𝘱𝘳𝘰𝘷𝘪𝘥𝘦 𝘤𝘶𝘴𝘵𝘰𝘮𝘪𝘻𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴."
vs.
"𝘞𝘦 𝘩𝘦𝘭𝘱 𝘴𝘮𝘢𝘭𝘭 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘵𝘶𝘳𝘯 𝘴𝘤𝘢𝘵𝘵𝘦𝘳𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘪𝘯𝘵𝘰 𝘢 𝘤𝘭𝘦𝘢𝘳 𝘱𝘭𝘢𝘯 𝘵𝘩𝘢𝘵 𝘣𝘳𝘪𝘯𝘨𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴."

Which one immediately tells you who it's for, what problem it solves, and why it matters?

Great marketing copy isn't about sounding more professional; it's about being more specific. Your audience shouldn't have to translate what you do. The clearer your message is, the easier it is for the right people to recognize themselves in it.

If your website, social media, or marketing materials are full of generic phrases, it may be time to rethink the story you're telling.

At MarketShare, we help businesses turn unclear messaging into marketing that connects, communicates, and converts!
Consider having a marketing assessment with us: https://tinyurl.com/3962bp6v

08/18/2026

Ever notice how people ask, "What's the best marketing strategy?"
The truth is, there isn't one.

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀𝗻'𝘁 𝗮 𝘀𝗶𝗻𝗴𝗹𝗲 𝘁𝗼𝗼𝗹, 𝗶𝘁'𝘀 𝗮𝗻 𝗲𝗻𝘁𝗶𝗿𝗲 𝘁𝗼𝗼𝗹𝗯𝗼𝘅.

Sometimes the right answer is improving your website. Other times, it's investing in SEO, creating better content, sending an email campaign, running paid ads, or diving into your analytics.

The businesses that see the best results aren't necessarily doing everything, they're using the right tools at the right time.

A great marketing strategy isn't about chasing every trend or trying every tactic. It's about 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗴𝗼𝗮𝗹𝘀, 𝗸𝗻𝗼𝘄𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲, 𝗮𝗻𝗱 𝗰𝗵𝗼𝗼𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝘁𝗼𝗼𝗹𝘀 𝘁𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗴𝗲𝘁 𝘁𝗵𝗲𝗿𝗲.

The question isn't, "What's the best marketing tool?" it's, "𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝘁𝗼𝗼𝗹 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗷𝗼𝗯?"

🧰 Which marketing tool has made the biggest impact on your business so far?

08/07/2026

𝗬𝗼𝘂 𝗺𝗮𝘆 𝗯𝗲 𝗲𝘅𝗰𝗲𝗽𝘁𝗶𝗼𝗻𝗮𝗹 𝗮𝘁 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗱𝗼—𝗯𝘂𝘁 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗳𝗶𝗻𝗱𝗶𝗻𝗴 𝘆𝗼𝘂?

Many small business owners and solo practitioners rely heavily on referrals, repeat clients and word of mouth. Those are valuable, but they are not always enough to generate new leads for consistent growth.

To attract more of the clients you want, your marketing strategy should accomplish these three things: Get Found. Get Trusted. Get Chosen.

🔍 𝗚𝗲𝘁 𝗙𝗼𝘂𝗻𝗱. Prospective clients need to find you where they are already looking…on Google, your website, social media, through referrals and, increasingly, through AI-powered searches.

🤝 𝗚𝗲𝘁 𝗧𝗿𝘂𝘀𝘁𝗲𝗱. They need to quickly see that you understand their problem(s) and have the expertise to help solve it. That trust is built through specific online reviews, relevant case studies or client success stories, professional experience and credentials, an authentic bio, and clear answers to the questions prospective clients may be hesitant to ask.

🔒 𝗚𝗲𝘁 𝗖𝗵𝗼𝘀𝗲𝗻. Finally, you need to make it easy for them to take the next step and contact you quickly – that’s a Call to Action – phone, email, form on website.

𝘏𝘦𝘳𝘦 𝘪𝘴 𝘢 𝘴𝘪𝘮𝘱𝘭𝘦 𝘵𝘦𝘴𝘵 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘵𝘢𝘬𝘦:
Could someone who has never met you understand what you do, who you help, and why they should contact you within 10 seconds of visiting your website?

If the answer is no, the problem likely stems from a lack of clarity in your messaging.

𝗬𝗼𝘂 𝗱𝗼 𝗻𝗼𝘁 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗯𝗲 𝗲𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲. 𝗬𝗼𝘂 𝘀𝗶𝗺𝗽𝗹𝘆 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗯𝗲 𝗰𝗹𝗲𝗮𝗿, 𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲 𝗮𝗻𝗱 𝘃𝗶𝘀𝗶𝗯𝗹𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗽𝗹𝗮𝗰𝗲𝘀 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗮𝗿𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗺𝗮𝗸𝗶𝗻𝗴 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀.

𝘙𝘦𝘢𝘥𝘺 𝘵𝘰 𝘴𝘵𝘰𝘱 𝘣𝘦𝘪𝘯𝘨 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵-𝘬𝘦𝘱𝘵 𝘴𝘦𝘤𝘳𝘦𝘵?
Let’s identify the marketing improvements that could make the greatest difference for your business. Contact MarketShare Communications to start a conversation — 973-299-8001.

08/05/2026

𝗧𝗵𝗲 𝟱-𝗦𝗲𝗰𝗼𝗻𝗱 𝗧𝗲𝘀𝘁
You have about five seconds to answer three important questions for a new website visitor:
✔️ What do you do?
✔️ Who do you help?
✔️ What should they do next?

If someone has to scroll, hunt for information, or guess whether they're in the right place, you've probably lost them.
𝗬𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗻𝗲𝗲𝗱 𝘁𝗼 𝘀𝗮𝘆 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴, 𝗶𝘁 𝗷𝘂𝘀𝘁 𝗻𝗲𝗲𝗱𝘀 𝘁𝗼 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝘁𝗵𝗶𝗻𝗴𝘀 𝗾𝘂𝗶𝗰𝗸𝗹𝘆 𝗮𝗻𝗱 𝗰𝗹𝗲𝗮𝗿𝗹𝘆.

𝗧𝗮𝗸𝗲 𝘁𝗵𝗲 𝟱-𝘀𝗲𝗰𝗼𝗻𝗱 𝘁𝗲𝘀𝘁 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳:
1. Open your website.
2. Look at the homepage for five seconds.
3. Close it and ask yourself:
• "Could I clearly explain what this business does?"
• "Do I know who it's for?"
• "Do I know what action I'm supposed to take next?"

If the answer is "no" to any of those questions, there's an opportunity to improve your messaging!

Need a website refresh? Learn more about our web design services: https://tinyurl.com/5dmkstej

07/30/2026

🎯 Marketing Jeopardy!
For $200...
Question: 𝗪𝗵𝗮𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿 𝗰𝗼𝘂𝗻𝘁?
The correct answer? 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁! 👏

It's easy to get caught up in the numbers, but a smaller audience that actually likes, comments, shares, saves, and responds to your content is far more valuable than thousands of followers who scroll right past it.

Engagement tells you that people are paying attention—and that's what turns content into conversations, and conversations into customers.

So don't obsess over vanity metrics. Focus on creating content that connects with the people you want to reach.

How did you do? Did you know the answer before swiping? Let us know in the comments!

07/28/2026

𝗠𝗼𝘀𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗱𝗼𝗻'𝘁 𝗴𝗼 𝗳𝗿𝗼𝗺 "𝗜'𝘃𝗲 𝗻𝗲𝘃𝗲𝗿 𝗵𝗲𝗮𝗿𝗱 𝗼𝗳 𝘆𝗼𝘂" 𝘁𝗼 "𝗧𝗮𝗸𝗲 𝗺𝘆 𝗺𝗼𝗻𝗲𝘆!" 𝗶𝗻 𝗼𝗻𝗲 𝘀𝘁𝗼𝗽.

Marketing is a journey, and every touchpoint matters.

𝗕𝗲𝗳𝗼𝗿𝗲 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝗮 𝗹𝗼𝘆𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿, 𝘁𝗵𝗲𝘆 𝘁𝘆𝗽𝗶𝗰𝗮𝗹𝗹𝘆 𝗺𝗼𝘃𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘀𝗲𝘃𝗲𝗿𝗮𝗹 𝘀𝘁𝗮𝗴𝗲𝘀:
🚇 Awareness – They discover your business.
🌐 Website – They learn what you do.
📱 Social – They get a feel for your brand.
📧 Email – They stay connected.
🤝 Trust – They become confident in choosing you.
🛒 Purchase – They take the next step.
❤️ Repeat Customer – They come back (and hopefully tell others about you!)

One of the biggest marketing mistakes businesses make is focusing only on the final stop: the sale.

If people aren't buying, the problem isn't always your product or service. Sometimes they're simply stuck somewhere else on the map.

Are they finding you?
Are they understanding what you offer?
Are you building trust along the way?

Great marketing isn't about rushing people to the finish line; it's about creating a smooth journey that makes it easy to keep moving forward!

𝗔𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗦𝗵𝗮𝗿𝗲 𝘄𝗲 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗯𝘂𝗶𝗹𝗱 𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗵𝗮𝘁 𝗸𝗲𝗲𝗽𝘀 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘃𝗶𝘀𝗶𝗯𝗹𝗲, 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗺𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲 𝗳𝗿𝗼𝗺 𝗳𝗶𝗿𝘀𝘁 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻 𝘁𝗼 𝗳𝗶𝗻𝗮𝗹 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲.

Address

136 Ridge Drive
Montville, NJ
07045

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.marketsharecomm.com/

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