MarketShare Communications

MarketShare Communications A Perfect Collaboration of Strategic Planning and Results Driven Solutions How? What makes us different? That means they work together 24/7/365!

Since its inception more than 25 years ago, MarketShare Communications has grown into an exciting, dynamic and strategic marketing, website development and advertising firm. By providing our clients with creative yet solid solutions combined with unparalleled service and commitment. Because we understand that your success translates into our success, we are dedicated to helping you reach your shor

t term and long term business goals. Well, first of all โ€” the two principals are married to each other...as well as married to the business. A major feat โ€” but with Ilene and Ted, it comes naturally. Their core strengths of seeing both the big picture and detail-oriented follow-through, combined with a dedicated and talented staff, give MarketShare a proven track record of positive results for their clients. But most importantly, MarketShare specializes in helping small and middle-market, closely held businesses and organizations gain more market share, achieve growth and realize positive results with successful outcomes. A dynamic team of experienced marketing professionals, an art director, graphic designers, web developers, media planner and copywriters, allows us to deliver cutting-edge marketing initiatives for measurable return on your marketing investment. Whether you are seeking new creative ideas and strategies for growth, brand recognition, website development or communications solutions, think of MarketShare โ€” as part of your marketing team!

๐—›๐—ฎ๐˜ƒ๐—ฒ ๐—ฌ๐—ผ๐˜‚ ๐—Ÿ๐—ผ๐˜€๐˜ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฃ๐—ฎ๐˜€๐˜€๐—ถ๐—ผ๐—ป ๐—ณ๐—ผ๐—ฟ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€?Are you feeling more like an employee of your business than the leader of i...
06/15/2026

๐—›๐—ฎ๐˜ƒ๐—ฒ ๐—ฌ๐—ผ๐˜‚ ๐—Ÿ๐—ผ๐˜€๐˜ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฃ๐—ฎ๐˜€๐˜€๐—ถ๐—ผ๐—ป ๐—ณ๐—ผ๐—ฟ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€?

Are you feeling more like an employee of your business than the leader of it?

Losing passion rarely happens overnight. It usually shows up gradually. Passion often fades when the business becomes disconnected from the original vision. After many years, your goals, market, clients, and priorities may have changed. And you may have changed, too.

The cure for lost passion is not always a vacation, although that would help. Often, the deeper cure is ๐—ฐ๐—น๐—ฎ๐—ฟ๐—ถ๐˜๐˜†.

Marketing is not just promotion. Done well, it helps you look at your business with fresh eyes, rediscover what makes your company valuable, clarify your best opportunities, and reposition your business so you are no longer trying to be everything to everyone.

When your marketing reflects the real value of your business, something shifts. Your website, content, and outreach begin telling the story for you. You stop reacting and start leading with intention.

๐—ฆ๐—ผ๐—บ๐—ฒ๐˜๐—ถ๐—บ๐—ฒ๐˜€ ๐—ฟ๐—ฒ๐—ป๐—ฒ๐˜„๐—ฒ๐—ฑ ๐—ด๐—ฟ๐—ผ๐˜„๐˜๐—ต ๐—ฎ๐—ป๐—ฑ ๐—ฝ๐—ฎ๐˜€๐˜€๐—ถ๐—ผ๐—ป ๐—ฏ๐—ฒ๐—ด๐—ถ๐—ป ๐˜„๐—ถ๐˜๐—ต ๐—ฎ ๐—ณ๐—ฟ๐—ฒ๐˜€๐—ต ๐—ฝ๐—ฒ๐—ฟ๐˜€๐—ฝ๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ, ๐—ฎ ๐—ฐ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ฒ๐—ฟ ๐—บ๐—ฒ๐˜€๐˜€๐—ฎ๐—ด๐—ฒ, ๐—ฎ๐—ป๐—ฑ ๐—ฎ ๐˜€๐—บ๐—ฎ๐—ฟ๐˜๐—ฒ๐—ฟ ๐—ฝ๐—น๐—ฎ๐—ป ๐˜๐—ผ ๐—บ๐—ผ๐˜ƒ๐—ฒ ๐—ฎ๐—ต๐—ฒ๐—ฎ๐—ฑโ€ฆ๐˜„๐—ฒ ๐—ฐ๐—ฎ๐—ป ๐—ด๐—ถ๐˜ƒ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐˜๐—ต๐—ฎ๐˜.

We wrote about this very common challenge in one of our recent blogs: https://tinyurl.com/5n8v9mra

Recently, Ted and I witnessed a small moment in our neighborhood while on our daily walk that unexpectedly carried a big...
06/09/2026

Recently, Ted and I witnessed a small moment in our neighborhood while on our daily walk that unexpectedly carried a big lesson about business โ€” and life.

A group of little girls, probably around five or six years old, were playing together in the street. One child walked over to the group looking visibly upset and frustrated. Then she kicked a street sign.

Another little girl asked her gently, โ€œWhy arenโ€™t you having fun?โ€

The upset child answered loudly: โ€œ๐—›๐—ฎ๐˜ƒ๐—ถ๐—ป๐—ด ๐—ณ๐˜‚๐—ป ๐—ถ๐˜€ ๐˜„๐—ถ๐—ป๐—ป๐—ถ๐—ป๐—ด ๐—ณ๐—ผ๐—ฟ ๐—บ๐—ฒ.โ€

One of the others immediately responded: โ€œYou should try to have fun anyway.โ€

As simple as it was, that exchange stayed with us and we talked about it later in the day, because ๐—บ๐—ฎ๐—ป๐˜† ๐—ฎ๐—ฑ๐˜‚๐—น๐˜๐˜€ โ€” ๐—ฒ๐˜€๐—ฝ๐—ฒ๐—ฐ๐—ถ๐—ฎ๐—น๐—น๐˜† ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ผ๐˜„๐—ป๐—ฒ๐—ฟ๐˜€ โ€” ๐—ณ๐—ฒ๐—ฒ๐—น ๐—ฒ๐˜…๐—ฎ๐—ฐ๐˜๐—น๐˜† ๐˜๐—ต๐—ฒ ๐˜€๐—ฎ๐—บ๐—ฒ ๐˜„๐—ฎ๐˜†, even if they donโ€™t say it out loud.

๐—™๐—ผ๐—ฟ ๐—บ๐—ฎ๐—ป๐˜† ๐—ฒ๐—ป๐˜๐—ฟ๐—ฒ๐—ฝ๐—ฟ๐—ฒ๐—ป๐—ฒ๐˜‚๐—ฟ๐˜€, โ€œ๐—ณ๐˜‚๐—ปโ€ ๐—ฏ๐—ฒ๐—ฐ๐—ผ๐—บ๐—ฒ๐˜€ ๐˜๐—ถ๐—ฒ๐—ฑ ๐—ฑ๐—ถ๐—ฟ๐—ฒ๐—ฐ๐˜๐—น๐˜† ๐˜๐—ผ ๐˜„๐—ถ๐—ป๐—ป๐—ถ๐—ป๐—ด.

But ironically, businesses often perform better when owners reconnect with curiosity, creativity, and purpose instead of operating in a constant state of pressure and frustration. Employees feel that energy. Customers feel it too!

Learn more about how not to miss the best part of the game! https://bit.ly/4eeFgj6

๐—ช๐—ต๐˜† ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—š๐—ผ๐˜ ๐—ฆ๐—ผ ๐— ๐˜‚๐—ฐ๐—ต ๐—›๐—ฎ๐—ฟ๐—ฑ๐—ฒ๐—ฟ (๐—”๐—ป๐—ฑ ๐—ช๐—ต๐—ฎ๐˜ ๐—ฆ๐—บ๐—ฎ๐—ฟ๐˜ ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ข๐˜„๐—ป๐—ฒ๐—ฟ๐˜€ ๐—”๐—ฟ๐—ฒ ๐——๐—ผ๐—ถ๐—ป๐—ด ๐—”๐—ฏ๐—ผ๐˜‚๐˜ ๐—œ๐˜)Not long ago, a solid marketing plan...
06/05/2026

๐—ช๐—ต๐˜† ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—š๐—ผ๐˜ ๐—ฆ๐—ผ ๐— ๐˜‚๐—ฐ๐—ต ๐—›๐—ฎ๐—ฟ๐—ฑ๐—ฒ๐—ฟ (๐—”๐—ป๐—ฑ ๐—ช๐—ต๐—ฎ๐˜ ๐—ฆ๐—บ๐—ฎ๐—ฟ๐˜ ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ข๐˜„๐—ป๐—ฒ๐—ฟ๐˜€ ๐—”๐—ฟ๐—ฒ ๐——๐—ผ๐—ถ๐—ป๐—ด ๐—”๐—ฏ๐—ผ๐˜‚๐˜ ๐—œ๐˜)
Not long ago, a solid marketing plan for a small or mid-sized business looked something like this: a decent website, maybe some Google ads, a monthly email, and word of mouth doing the heavy lifting. That approach worked โ€” and honestly, for a while, it worked well.

๐—ง๐—ต๐—ฒ๐—ป ๐˜๐—ต๐—ฒ ๐—น๐—ฎ๐—ป๐—ฑ๐˜€๐—ฐ๐—ฎ๐—ฝ๐—ฒ ๐˜€๐—ต๐—ถ๐—ณ๐˜๐—ฒ๐—ฑ โ€” ๐—ณ๐—ฎ๐˜€๐˜
Todayโ€™s customers donโ€™t just Google things. They ask AI assistants. They get summarized answers instead of a list of links. They scroll social feeds, read blogs, check reviews, and form opinions about your business before you ever know they exist. If youโ€™re not showing up in all of those places โ€” consistently, strategically, and in the right way โ€” youโ€™re invisible to a growing segment of your market.

Could you learn all of this yourself? Yes. Is it worth your time? That depends on whether marketing is your business โ€” or just part of running your business.

๐—ช๐—ฒ ๐˜€๐˜๐—ฎ๐—ฟ๐˜๐—ฒ๐—ฑ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ฆ๐—ต๐—ฎ๐—ฟ๐—ฒ ๐—ถ๐—ป ๐Ÿญ๐Ÿต๐Ÿด๐Ÿฒ ๐—ฏ๐—ฒ๐—ฐ๐—ฎ๐˜‚๐˜€๐—ฒ ๐˜„๐—ฒ ๐—ฏ๐—ฒ๐—น๐—ถ๐—ฒ๐˜ƒ๐—ฒ๐—ฑ ๐˜๐—ต๐—ฎ๐˜ ๐˜€๐—บ๐—ฎ๐—น๐—น ๐—ฎ๐—ป๐—ฑ ๐—บ๐—ถ๐—ฑ-๐˜€๐—ถ๐˜‡๐—ฒ๐—ฑ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€๐—ฒ๐˜€ ๐—ฑ๐—ฒ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ฒ ๐˜๐—ต๐—ฒ ๐˜€๐—ฎ๐—บ๐—ฒ ๐—พ๐˜‚๐—ฎ๐—น๐—ถ๐˜๐˜† ๐—ผ๐—ณ ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฎ๐˜ ๐—น๐—ฎ๐—ฟ๐—ด๐—ฒ๐—ฟ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฎ๐—ป๐—ถ๐—ฒ๐˜€ ๐˜๐—ฎ๐—ธ๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐—ด๐—ฟ๐—ฎ๐—ป๐˜๐—ฒ๐—ฑ.

Learn more about how marketing is shifting, and how we can help: https://bit.ly/4xdhEEb

๐—ง๐—ต๐—ฒ ๐— ๐—ผ๐˜€๐˜ ๐——๐—ฎ๐—ป๐—ด๐—ฒ๐—ฟ๐—ผ๐˜‚๐˜€ ๐—ฆ๐—ฐ๐—ฎ๐—บ ๐—˜๐—บ๐—ฎ๐—ถ๐—น๐˜€ ๐——๐—ผ๐—ป'๐˜ ๐—Ÿ๐—ผ๐—ผ๐—ธ ๐—Ÿ๐—ถ๐—ธ๐—ฒ ๐—ฆ๐—ฐ๐—ฎ๐—บ๐˜€The newest phishing emails don't look like scams anymore.Gone are th...
06/01/2026

๐—ง๐—ต๐—ฒ ๐— ๐—ผ๐˜€๐˜ ๐——๐—ฎ๐—ป๐—ด๐—ฒ๐—ฟ๐—ผ๐˜‚๐˜€ ๐—ฆ๐—ฐ๐—ฎ๐—บ ๐—˜๐—บ๐—ฎ๐—ถ๐—น๐˜€ ๐——๐—ผ๐—ป'๐˜ ๐—Ÿ๐—ผ๐—ผ๐—ธ ๐—Ÿ๐—ถ๐—ธ๐—ฒ ๐—ฆ๐—ฐ๐—ฎ๐—บ๐˜€
The newest phishing emails don't look like scams anymore.

Gone are the days of obvious spelling mistakes, strange formatting, and suspicious-looking links. Today's fraudulent emails are often polished, professional, and increasingly powered by AI.

Recently, a business owner we know received an email that appeared legitimate. It referenced her law practice, business growth, and AI-driven client acquisition. At first glance, it looked credible. But a closer look revealed several red flags:

โ€ข No real signature, logo, or contact information
โ€ข The sender's website led to a dead page
โ€ข The message was vague and appeared designed to start a conversation rather than provide anything meaningful

That's what makes these scams dangerous. Many aren't trying to infect your computer immediately. They're trying to start a dialogue, build trust, and lower your guard before the real scam begins.

Cybercriminals are getting smarter, and small businesses remain a favorite target.

We've put together a short article explaining how to spot suspicious emails and protect your business before a costly mistake happens.

Read the full blog: https://shorturl.at/u1iyj
๐™Ž๐™ค๐™ข๐™š๐™ฉ๐™ž๐™ข๐™š๐™จ ๐™ฉ๐™๐™š ๐™ข๐™ค๐™จ๐™ฉ ๐™™๐™–๐™ฃ๐™œ๐™š๐™ง๐™ค๐™ช๐™จ ๐™š๐™ข๐™–๐™ž๐™ก๐™จ ๐™–๐™ง๐™š ๐™ฉ๐™๐™š ๐™ค๐™ฃ๐™š๐™จ ๐™ฉ๐™๐™–๐™ฉ ๐™ก๐™ค๐™ค๐™  ๐™ข๐™ค๐™จ๐™ฉ ๐™ก๐™š๐™œ๐™ž๐™ฉ๐™ž๐™ข๐™–๐™ฉ๐™š.

Please share with us if you have had a similar experience in the comments below. We all get smarter if we learn from each other!

Here's something interesting to think about as we approach the weekend:๐—›๐—ฎ๐˜ƒ๐—ฒ ๐—ฌ๐—ผ๐˜‚ ๐—Ÿ๐—ผ๐˜€๐˜ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฃ๐—ฎ๐˜€๐˜€๐—ถ๐—ผ๐—ป ๐—ณ๐—ผ๐—ฟ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€?Ther...
05/29/2026

Here's something interesting to think about as we approach the weekend:
๐—›๐—ฎ๐˜ƒ๐—ฒ ๐—ฌ๐—ผ๐˜‚ ๐—Ÿ๐—ผ๐˜€๐˜ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฃ๐—ฎ๐˜€๐˜€๐—ถ๐—ผ๐—ป ๐—ณ๐—ผ๐—ฟ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€?

There is something unforgettable about the early days of building a business: the energy, the optimism, and the feeling that every new client, referral, sale, and opportunity meant you were building something real.

Then reality sets in.

After years in business, even successful entrepreneurs can feel tired, disconnected, or stuck in routine. The work becomes repetitive. The decisions feel endless. Instead of leading with vision, you may find yourself reacting to problems, chasing receivables, managing details, and trying to keep up.

That does not mean you chose the wrong business. It may mean your business has survived, evolved, and outgrown the way you are currently managing, marketing, or thinking about it.

๐—Ÿ๐—ฒ๐—ฎ๐—ฟ๐—ป ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐—ต๐—ผ๐˜„ ๐˜๐—ผ ๐˜€๐—ฝ๐—ผ๐˜ ๐˜๐—ต๐—ฒ ๐˜€๐˜†๐—บ๐—ฝ๐˜๐—ผ๐—บ๐˜€ ๐—ผ๐—ณ ๐—น๐—ผ๐˜€๐˜ ๐—ฝ๐—ฎ๐˜€๐˜€๐—ถ๐—ผ๐—ป, ๐—ฎ๐—ป๐—ฑ ๐—ฟ๐—ฒ๐—ถ๐—ด๐—ป๐—ถ๐˜๐—ฒ ๐˜๐—ต๐—ฒ ๐˜€๐—ฝ๐—ฎ๐—ฟ๐—ธ ๐˜๐—ต๐—ฎ๐˜ ๐—ด๐—ผ๐˜ ๐˜†๐—ผ๐˜‚ ๐˜€๐˜๐—ฎ๐—ฟ๐˜๐—ฒ๐—ฑ! https://tinyurl.com/2cy7f5tf

๐—ช๐—ต๐—ฒ๐—ฟ๐—ฒ ๐—ฆ๐—บ๐—ฎ๐—ฟ๐˜ ๐—–๐—ผ๐—บ๐—ฝ๐—ฎ๐—ป๐—ถ๐—ฒ๐˜€ ๐—”๐—ฟ๐—ฒ ๐—ฆ๐—ฝ๐—ฒ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—ง๐—ต๐—ฒ๐—ถ๐—ฟ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐——๐—ผ๐—น๐—น๐—ฎ๐—ฟ๐˜€The companies seeing real growth today arenโ€™t throwing money a...
05/26/2026

๐—ช๐—ต๐—ฒ๐—ฟ๐—ฒ ๐—ฆ๐—บ๐—ฎ๐—ฟ๐˜ ๐—–๐—ผ๐—บ๐—ฝ๐—ฎ๐—ป๐—ถ๐—ฒ๐˜€ ๐—”๐—ฟ๐—ฒ ๐—ฆ๐—ฝ๐—ฒ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—ง๐—ต๐—ฒ๐—ถ๐—ฟ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐——๐—ผ๐—น๐—น๐—ฎ๐—ฟ๐˜€
The companies seeing real growth today arenโ€™t throwing money at random marketing tactics โ€” theyโ€™re investing strategically in platforms that work together:

โœ”๏ธ A website built to convert
โœ”๏ธ Email marketing that nurtures leads
โœ”๏ธ Social media that builds credibility & trust
โœ”๏ธ Paid ads that amplify whatโ€™s already working

The strongest marketing strategies connect every channel:
Social creates awareness โ†’ Email nurtures โ†’ Ads capture intent โ†’ Your website converts.

If your marketing isnโ€™t working together, it may be time for a new strategy. Letโ€™s talk about how to make your marketing dollars work smarter!
https://marketsharecomm.com/

To those who served and gave their lives, we owe you and your families a debt of gratitude. There are no words to expres...
05/25/2026

To those who served and gave their lives, we owe you and your families a debt of gratitude. There are no words to express our deepest thanks on this Memorial Day. Today we celebrate our heroes!

๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—Ÿ๐—ฒ๐˜€๐˜€๐—ผ๐—ป๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—ช๐—ต๐—ฒ๐—ป ๐˜๐—ต๐—ฒ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐—ฆ๐˜‚๐—ฑ๐—ฑ๐—ฒ๐—ป๐—น๐˜† ๐—ฆ๐—ต๐—ถ๐—ณ๐˜๐˜€Rising costs, supply chain issues, labor shortages, and economic un...
05/21/2026

๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—Ÿ๐—ฒ๐˜€๐˜€๐—ผ๐—ป๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—ช๐—ต๐—ฒ๐—ป ๐˜๐—ต๐—ฒ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐—ฆ๐˜‚๐—ฑ๐—ฑ๐—ฒ๐—ป๐—น๐˜† ๐—ฆ๐—ต๐—ถ๐—ณ๐˜๐˜€
Rising costs, supply chain issues, labor shortages, and economic uncertainty can change business conditions fast.

You may not control the market โ€” but you can control whether your marketing is visible, consistent, and ready to support your business when things shift.

๐Ÿฏ ๐—ฟ๐—ฒ๐—บ๐—ถ๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ผ๐˜„๐—ป๐—ฒ๐—ฟ๐˜€:
1๏ธโƒฃ Donโ€™t wait until business slows down to market
2๏ธโƒฃ Stay connected to your existing customers
3๏ธโƒฃ Build a marketing strategy flexible enough to adapt quickly

The businesses that stay visible during uncertain times are often the ones that consistently market year-round.

If youโ€™re unsure whatโ€™s workingโ€”and whatโ€™s notโ€”now may be the right time for a strategic marketing assessment and roadmap for growth. Reach out to learn more: https://marketsharecomm.com/this-is-the-year-your-business-grows/

๐—ฆ๐—ฝ๐—ฟ๐—ถ๐—ป๐—ด ๐—ถ๐˜€ ๐˜๐—ต๐—ฒ ๐˜€๐—ฒ๐—ฎ๐˜€๐—ผ๐—ป ๐—ณ๐—ผ๐—ฟ ๐—ป๐—ฒ๐˜„ ๐—ฏ๐—ฒ๐—ด๐—ถ๐—ป๐—ป๐—ถ๐—ป๐—ด๐˜€ โ€“ ๐˜„๐—ต๐˜† ๐—ป๐—ผ๐˜ ๐˜€๐˜๐—ฎ๐—ฟ๐˜ ๐˜„๐—ถ๐˜๐—ต ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฐ๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜?Now is the perfect time to take some of your o...
05/14/2026

๐—ฆ๐—ฝ๐—ฟ๐—ถ๐—ป๐—ด ๐—ถ๐˜€ ๐˜๐—ต๐—ฒ ๐˜€๐—ฒ๐—ฎ๐˜€๐—ผ๐—ป ๐—ณ๐—ผ๐—ฟ ๐—ป๐—ฒ๐˜„ ๐—ฏ๐—ฒ๐—ด๐—ถ๐—ป๐—ป๐—ถ๐—ป๐—ด๐˜€ โ€“ ๐˜„๐—ต๐˜† ๐—ป๐—ผ๐˜ ๐˜€๐˜๐—ฎ๐—ฟ๐˜ ๐˜„๐—ถ๐˜๐—ต ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฐ๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜?
Now is the perfect time to take some of your old content and refresh it for maximum impact. Giving your existing materials a strategic update can drive engagement and generate better leads.

๐—›๐—ฒ๐—ฟ๐—ฒโ€™๐˜€ ๐—ต๐—ผ๐˜„ ๐˜๐—ผ ๐—ด๐—ฒ๐˜ ๐˜€๐˜๐—ฎ๐—ฟ๐˜๐—ฒ๐—ฑ:
๐ŸŽฏ ๐——๐—ฒ๐—ณ๐—ถ๐—ป๐—ฒ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—š๐—ผ๐—ฎ๐—น๐˜€: Revisit your brandโ€™s objectives and ensure that the content you are refreshing still aligns with those goals. Clear goals make it easier to refine your message and maximize its impact.
๐Ÿ“Š ๐—”๐˜‚๐—ฑ๐—ถ๐˜ ๐—ช๐—ต๐—ฎ๐˜ ๐—ฌ๐—ผ๐˜‚ ๐—›๐—ฎ๐˜ƒ๐—ฒ: Review your current content library. Identify whatโ€™s performing well, what needs an update, and what should be retired. Use analytics to prioritize pieces that have seen a drop in traffic or engagement.
โœ๏ธ ๐—”๐—ฑ๐—ฑ ๐—™๐—ฟ๐—ฒ๐˜€๐—ต ๐—ฉ๐—ฎ๐—น๐˜‚๐—ฒ: Revamp outdated content with new insights, trends, or data. Ensure the messaging resonates with your current audience and reflects your brandโ€™s evolving voice.
๐Ÿ‘ฅ ๐—ง๐—ฎ๐—ถ๐—น๐—ผ๐—ฟ ๐˜๐—ผ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—”๐˜‚๐—ฑ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ: Needs change over time. Dig deeper into what your audience needs NOW. Adjust your tone, update SEO keywords, and incorporate elements that speak directly to their current interests.
๐ŸŽจ ๐—•๐—ผ๐—ผ๐˜€๐˜ ๐—ฉ๐—ถ๐˜€๐˜‚๐—ฎ๐—น ๐—”๐—ฝ๐—ฝ๐—ฒ๐—ฎ๐—น: Make your content more engaging by reformatting it for current platforms. Use appealing visuals, videos, or interactive formats like polls or webinars to capture audience interest and keep them hooked.
๐Ÿ“ข ๐—ฅ๐—ฒ๐—ถ๐—ป๐˜๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐—ฒ ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ๐—ฎ๐—น๐—น๐˜†: Treat refreshed content like new! Share it across social media, feature it in your emails, or collaborate with influencers. Donโ€™t forget to link back to it from related articles.
๐Ÿ“ˆ ๐— ๐—ฒ๐—ฎ๐˜€๐˜‚๐—ฟ๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—”๐—ฑ๐—ฎ๐—ฝ๐˜: Track the performance of updated content with metrics like engagement, clicks, and conversions. This will show what works and help inform your next refresh!

Doing a content strategy refresh isnโ€™t just smartโ€”itโ€™s essential for staying ahead. At MarketShare, we can help you create a sustainable content plan that works! tinyurl.com/2h6wmjd6

๐—ง๐—ต๐—ฒ ๐—ฝ๐—ผ๐˜„๐—ฒ๐—ฟ ๐—ผ๐—ณ ๐—ฒ๐—บ๐—ฎ๐—ถ๐—น ๐—น๐—ถ๐—ฒ๐˜€ ๐—ถ๐—ป ๐—ถ๐˜๐˜€ ๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜† ๐˜๐—ผ ๐—ฑ๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ ๐—ฝ๐—ฒ๐—ฟ๐˜€๐—ผ๐—ป๐—ฎ๐—น๐—ถ๐˜‡๐—ฒ๐—ฑ, ๐˜๐—ฎ๐—ฟ๐—ด๐—ฒ๐˜๐—ฒ๐—ฑ ๐—บ๐—ฒ๐˜€๐˜€๐—ฎ๐—ด๐—ฒ๐˜€ ๐˜๐—ผ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฝ๐—ฟ๐—ผ๐˜€๐—ฝ๐—ฒ๐—ฐ๐˜๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ฐ๐—น๐—ถ๐—ฒ๐—ป๐˜๐˜€, ๐—ป๐˜‚๐—ฟ๐˜๐˜‚๐—ฟ๐—ถ...
05/07/2026

๐—ง๐—ต๐—ฒ ๐—ฝ๐—ผ๐˜„๐—ฒ๐—ฟ ๐—ผ๐—ณ ๐—ฒ๐—บ๐—ฎ๐—ถ๐—น ๐—น๐—ถ๐—ฒ๐˜€ ๐—ถ๐—ป ๐—ถ๐˜๐˜€ ๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜† ๐˜๐—ผ ๐—ฑ๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ ๐—ฝ๐—ฒ๐—ฟ๐˜€๐—ผ๐—ป๐—ฎ๐—น๐—ถ๐˜‡๐—ฒ๐—ฑ, ๐˜๐—ฎ๐—ฟ๐—ด๐—ฒ๐˜๐—ฒ๐—ฑ ๐—บ๐—ฒ๐˜€๐˜€๐—ฎ๐—ด๐—ฒ๐˜€ ๐˜๐—ผ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฝ๐—ฟ๐—ผ๐˜€๐—ฝ๐—ฒ๐—ฐ๐˜๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ฐ๐—น๐—ถ๐—ฒ๐—ป๐˜๐˜€, ๐—ป๐˜‚๐—ฟ๐˜๐˜‚๐—ฟ๐—ถ๐—ป๐—ด ๐—น๐—ผ๐—ป๐—ด-๐˜๐—ฒ๐—ฟ๐—บ ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐—ฟ๐—ฒ๐—น๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€๐—ต๐—ถ๐—ฝ๐˜€.

Email marketing is an essential component in a marketing strategy. With its high ROI, scalability, and automation capabilities, email marketing allows businesses to stay in front of their customers, optimize messaging, and measure performance.

Is your email marketing effective? Start with these tips!

๐—”๐—ป๐—ฑ ๐˜๐—ต๐—ฒ๐—ป ๐—ฐ๐—ต๐—ฒ๐—ฐ๐—ธ ๐—ผ๐˜‚๐˜ ๐—ผ๐˜‚๐—ฟ ๐—™๐—ฟ๐—ฒ๐—ฒ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—”๐˜€๐˜€๐—ฒ๐˜€๐˜€๐—บ๐—ฒ๐—ป๐˜ ๐—ง๐—ผ๐—ผ๐—น!
Download our full Marketing Checklist for Growing Businesses to assess whether you have everything in place for a successful in-house marketing program: https://tinyurl.com/54tmwr7z

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