Smith Design

Smith Design A space where agency and client accomplish more together. All the talent, tools and resources are he

Highlighting more of our recent work with ELOS 🍋🧊🍒Along with working on naming guidance, brand positioning, visual ident...
05/14/2026

Highlighting more of our recent work with ELOS 🍋🧊🍒

Along with working on naming guidance, brand positioning, visual identity, and package design, the Smith Design team developed comprehensive brand guidelines to ensure consistency across packaging, marketing, and future product extensions. The guidelines feature example applications like social content, signage, merchandise, and more to show how the ELOS brand could come to life in different environments.

05/11/2026

GIVEAWAY TIME! ✨

Want a chance to win Smith Design swag at KUCD Senior Portfolio Review? Here’s how to enter:

Must be a Winter 2025/Spring 2026 Senior ATTENDING the review
- Comment below + tag 2 friends!
- For an extra entry, share this post to your story

Winners will be announced on Wednesday, and prizes will be given out to the winners at the review.

Don’t miss your chance - good luck and see you Thursday!

Say hello to ELOS, where refreshment meets function. 🧊🍒Scope of Work:- Naming Guidance- Brand Positioning- Visual Identi...
05/05/2026

Say hello to ELOS, where refreshment meets function. 🧊🍒

Scope of Work:
- Naming Guidance
- Brand Positioning
- Visual Identity
- Package Design
- Illustration & Retouching
- Brand Guidelines

We’re thrilled to share a recent project that the Smith Design team worked on: our collaboration with Accelerated Manufa...
04/28/2026

We’re thrilled to share a recent project that the Smith Design team worked on: our collaboration with Accelerated Manufacturing Solutions (AMS) to launch ELOS, a functional sparkling water brand that officially debuted at Expo West 2026!

From the get-go, we worked end to end on naming guidance, brand positioning, visual identity, packaging, and comprehensive brand guidelines. Swipe for a closer look at the visual identity and packaging design systems we developed to communicate premium refreshment while reflecting the playful, bold spirit of ELOS. 🍋🧊🍒💧🍑

04/27/2026

Happy International Design Day from Smith Design!

We asked our team one simple question: “What’s your favorite part about being a designer, or working in a design studio?”

Here’s to the ideas, collaboration, and people who bring amazing design to life, because thoughtful, impactful work is at the core of everything we do. 🖥️🎨

When every product is fighting for attention, the ones that win make their benefit instantly clear.When Arm & Hammer par...
03/30/2026

When every product is fighting for attention, the ones that win make their benefit instantly clear.

When Arm & Hammer partnered with Smith Design, the challenge was to launch quickly while building a platform for future innovation. The solution leverages existing brand equity while clearly signaling advanced anti-stick technology: tackling pet hair, the #1 pain point for pet owners.

With Pet Fresh Plus as the hero, the packaging communicates its core benefit at a glance, eliminating odors and keeping carpets hair-free, all while creating a flexible system that extends across packaging, advertising, and what’s next.

There’s nothing better than spotting our work on shelf, right where it’s meant to be. Swipe to check out a few of our pa...
03/19/2026

There’s nothing better than spotting our work on shelf, right where it’s meant to be. Swipe to check out a few of our package designs in action at our local Shoprite!

Featuring Entenmann's Mini Snack Cakes, Popsicle, Planter's Nut Duos, and Skippy P.B. Bites.

Consumers are increasingly seeking foods that reflect cultural heritage and globally inspired flavors, products rooted i...
03/16/2026

Consumers are increasingly seeking foods that reflect cultural heritage and globally inspired flavors, products rooted in nostalgia, authenticity, and everyday exploration. For brands, this creates an opportunity to connect through flavor experiences that feel both meaningful and exciting.

From modernizing traditional Hispanic desserts with Pillsbury Baking and Hometown Foods to helping SPAM expand into globally inspired flavors like Gochujang and Bachan’s, our team creates packaging that balances brand recognition with bold, culturally inspired design, inviting consumers to rediscover familiar brands in new ways.

We are happy to see that our collaboration with Dial on their Antibacterial and Hydration Liquid Hand Soap has been reco...
03/11/2026

We are happy to see that our collaboration with Dial on their Antibacterial and Hydration Liquid Hand Soap has been recognized as a winner of the 2026 Product of the Year USA Awards!

The Smith Design team had the pleasure of designing the packaging for Dial ‘s Antibacterial and Hydration Liquid Hand Soap as part of a brand universe redesign across 30+ SKUs and omnichannel marketing channels. The redesigned look aesthetic conveys its innovative spirit through simplified, fresh, and streamlined graphics while evoking nostalgia for the trusted family brand. Congratulations to the Dial team!

Here’s to the women redefining what’s possible, lifting one another up, and opening doors for the next generation. As a ...
03/08/2026

Here’s to the women redefining what’s possible, lifting one another up, and opening doors for the next generation. As a proud women-owned business, we’re inspired every day by the strength, creativity, and care women bring to the world around us. Happy International Women’s Day from Smith Design💜

To learn more about this year’s International Women’s Day theme ”Give To Gain” and how you can support, visit: www.internationalwomensday.com/Theme.

Address

Morristown, NJ

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Website

Alerts

Be the first to know and let us send you an email when Smith Design posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Smith Design:

Shortcuts

Share