eDesign Interactive

10/30/2026

Things are getting spooktacular around the office! 🎃
Our treats are not for the faint of heart.🧁👻

10/28/2026

Great news! We’re honored to receive six Davey Awards this year! 🏆✨

These awards celebrate three projects close to our hearts, each with a unique story and a shared belief in the power of thoughtful, creative digital experiences.

Huge thanks to our amazing team, clients, and collaborators who made this possible.

Curious to see the stories behind the awards?

Take a look!
👉 https://edesigninteractive.com/blog/six-davey-awards

10/26/2026

𝐖𝐞 𝐡𝐚𝐝 𝐭𝐰𝐨 𝐦𝐨𝐧𝐭𝐡𝐬 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐚 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐧𝐨𝐛𝐨𝐝𝐲 𝐡𝐚𝐝 𝐡𝐞𝐚𝐫𝐝 𝐨𝐟 𝐟𝐞𝐞𝐥 𝐨𝐛𝐯𝐢𝐨𝐮𝐬.

No brand. No website. No existing marketing materials. And investor meetings already booked.

That was the challenge with CHEIFS.

So we did something unconventional: we skipped the sitemap and wireframes and started with the story.

Instead of a website that explained CHEIFS, we built one that made people curious enough to keep scrolling.

The experience starts with a problem: 𝐝𝐨𝐫𝐦𝐚𝐧𝐭 𝐡𝐨𝐦𝐞 𝐞𝐪𝐮𝐢𝐭𝐲.
Then it introduces an alternative.

Around that story, we built:
➡️ A new brand identity, anchored in a coin motif
➡️ Messaging that turned a complex financial concept into something memorable
➡️ A story-driven website with visual metaphors and motion
➡️ Investor decks, advisor materials, fact sheets, and a 60-page product guide
➡️ CRM, lead-gen, and scheduling integrations
➡️ Campaign and video support for the broader rollout

And we did it all while priorities shifted week to week.

No nine-month agency process. No rigid scope pretending startups know what they’ll need six months out.

Just a team working in parallel, keeping the brand consistent, and getting the idea into the world.

The result wasn't just a credible-looking website. It was a brand ecosystem designed to make a new financial concept easier to understand, trust, and act on.

Because when you launch something complex, the goal isn't to tell people everything.

It's to give them a reason to want to learn more.

What if the biggest problem with a new financial product isn’t getting people to buy it, but getting them to understand it?

Have a look behind the scenes 👉 https://edesigninteractive.com/portfolio/cheifs

10/22/2026

Speed wasn’t the only thing we brought to the race.

We brought what we bring to every project:

Heart. Energy. Teamwork. And a competitive streak. 😏

Because great teams aren’t built on talent alone.

They’re built on people who care
People who push each other
People who show up
And are just as fun outside the office as in it.

The kind of people you genuinely 𝑤𝑎𝑛𝑡 beside you when the workday is over.

𝐆𝐫𝐞𝐚𝐭 𝐩𝐞𝐨𝐩𝐥𝐞. 𝐁𝐢𝐠 𝐡𝐞𝐚𝐫𝐭𝐬. 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐬𝐩𝐢𝐫𝐢𝐭𝐬. ❤️

That’s our kind of team, and a big part of what makes eDesign a different kind of agency.

Time to rethink your digital experience?
𝐋𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤. ➡️ https://edesigninteractive.com/contact

10/20/2026

We’re honored to bring home 𝟱 𝗮𝘄𝗮𝗿𝗱𝘀 from the 58th NJ Ad Club Jersey Awards, including 𝗕𝗲𝘀𝘁 𝗼𝗳 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗗𝗲𝘀𝗶𝗴𝗻! 🏆🎉

Our winning work featured three very different projects:
🥇 Green Valley: 1st Place Consumer Website Design
🥇 🏆 Bon Appétit: 1st Place B2B Website Design & Best of Website Design
🥇🥇 Existence: 1st Place Landing Page Design & 1st Place Creative Excellence: Innovation & Emerging Platforms

Three brands. Three very different challenges. One belief in common:

Digital experiences should do more than look good. They should spark curiosity, help people understand a product, and give them something to remember.

Huge thanks to the NJ Ad Club for recognizing the work and creating a space for New Jersey’s creative community to come together and celebrate.

And congratulations to all of this year’s winners!
The room was full of incredible talent, and we were honored to be part of it.

Of course, none of this happens without the people behind the scenes: our strategists, developers, and designers who obsess over the details, challenge the obvious, and occasionally move a pixel 25 times before calling it “done.” 😉

We’re proud of the trophies. We’re prouder of the work. And we’re excited about what’s next.

eDesign Interactive's five 2026 Jersey Awards include Best of Website Design. Discover the digital strategy behind Green Valley, Bon Appétit, and Existence.

10/14/2026

We refunded a client who loved our work.

Yes, really.

She loved the design we presented.

Then the feedback arrived: 70 pages of it, AI-generated.

We revised.

She ran the new version through AI again. Another 40 pages.

And somewhere along the way, the design stopped being great and became… fine.

That experience taught us something we're thinking about a lot right now:

AI is very good at finding things to change.

It’s not very good at knowing when to stop.

Great design isn’t about exhausting every possible alternative.

It’s about judgment, taste, context.

It’s about knowing which feedback matters, and having the confidence to say:
“This is right.”

We could have kept going. More rounds. More revisions. More billable hours.

Instead, we refunded the project in full and walked away.

Not because we didn’t value our client.

𝐁𝐞𝐜𝐚𝐮𝐬𝐞 𝐰𝐞 𝐯𝐚𝐥𝐮𝐞𝐝 𝐭𝐡𝐞 𝐰𝐨𝐫𝐤.

We wrote up the whole story, including what it taught us about AI, creative collaboration, and why endless iteration can sometimes make good work worse. 👇

Has AI feedback sharpened your work, or just given you 47 more things to change? 🤔

Why we refunded a client and chose human creative judgment over endless AI-generated feedback.

10/08/2026

A website shouldn’t make students work to understand the college.

Yet that’s exactly what can happen when years of content, department priorities, and institutional language pile up.

For our latest project with Raritan Valley Community College, we rethought the digital experience from the student's perspective.

That meant tackling 20,000+ pages, rebuilding the information architecture, simplifying how students find what they need, and moving away from messaging that says: “Look how great our college is.”

Instead, we asked: What does the student need from us right now?

Can I find the right program? 🎓
Can I afford it? 💵
Will it fit my life? 🎯
Can I see myself here? 👨‍🍳👩‍🔬👨‍⚕️
What’s my next step? 👩‍💻

That shift sounds simple. It’s not.

Here's another reality to account for:
Your homepage isn't your front door anymore.

Students land on program pages, admissions, financial aid, search results, social posts, ads, and increasingly, AI-generated recommendations.

Every page has to work as an entry point.

Where am I? Why does this matter to me? What do I do next? 🤔

Early results from the new RVCC site:
📈 Key events: +30.7%
📈 Engaged sessions: +24.26%
📈 Engagement rate: +11.28%

But the bigger win isn't a prettier website.

It’s a website that starts with the student, not the institution.

Read more about this project ➡️ https://edesigninteractive.com/blog/higher-ed-website-redesign-rvcc-student-first

10/06/2026

Putting a neon logo on a black background doesn't make a brand rebellious.

Slapping "DISRUPTIVE" on a campaign won't make it disruptive.

The magic happens when the personality of the experience feels like a natural extension of the brand.

Not a costume.
Not a trend.
Not "Hey Gen Z, look how edgy we are!"

Some brands have earned the right to break the rules. Others are just borrowing the outfit.

If irreverence, humor, or rebellion isn't already in your brand DNA, turning up the volume won't make it authentic; it will just make it loud.

Before your next brainstorm goes off the rails, ask:
𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐡𝐚𝐯𝐞 𝐩𝐞𝐫𝐦𝐢𝐬𝐬𝐢𝐨𝐧 𝐭𝐨 𝐝𝐨 𝐭𝐡𝐚𝐭 𝐨𝐭𝐡𝐞𝐫𝐬 𝐝𝐨𝐧'𝐭?

The goal was never to shock people.

It's to be memorable — for the right reasons.

We're unpacking why edgy food marketing works brilliantly for some brands and flops for others.
➡️ https://edesigninteractive.com/blog/edgy-food-marketing

Read Michael Van Ausdeln’s original interview in The Food Institute:
➡️ https://foodinstitute.com/focus/marketing-fails-wins-why-edgy-works-for-some-brands-and-not-others/

10/02/2026

We're proud to share that eDesign Interactive has won four w3 Awards. 🏆

🥇 Gold: Green Valley Lactose Free
🥈 2 Silver: Bon Appétit Management Company
🥈 Silver: Existence

Three very different clients. Three very different challenges. One question underneath all of them:

How do you build a digital experience to help a business grow?

For us, that meant clarifying the value proposition, turning attention into action, and designing every page to earn its place.

Great web design should do more than look good. It should move the business forward.

Thank you to our clients for their trust and partnership, and to our team for the talent, energy, and care behind every project. ❤️

See the stories behind the work → https://edesigninteractive.com/blog/four-w3-awards

09/28/2026

Here’s a quirk about AI-generated feedback: it can make a comment sound more useful without making it useful. 🫣

In a web project, that gap matters.

Your design team doesn’t need made-up stories; they need your perspective.

You know why customers hesitate before buying.
You know the questions your sales team hears every week.
You know which assumptions about your business are wrong.
You know when something “doesn’t feel like us”, even if you can't yet say why.

That’s valuable input; the kind of insight that helps shape a great website.

AI can help express those thoughts into clearer feedback. It can organize comments, cut repetition, and flag contradictions.

But it shouldn’t supply the thinking behind them.

Here's how to use AI in your feedback process without outsourcing your judgment 👇

Learn how to use AI to organize feedback while keeping human judgment at the center.