Netsertive

Netsertive The Localized Digital Marketing Partner for Multi-Location, Franchise, and Automotive Brands.

Our proprietary Multi-Location Experience Platform empowers businesses to maintain brand consistency across all local markets. Netsertive's digital marketing solutions make it easy for brands, publishers and local businesses to drive sales at scale. Founded in 2009 and based in Research Triangle Park, North Carolina, the company has a history of rapid growth, a world-class team and the strength of

venture capital funding from top firms RRE Ventures, Harbert Venture Partners and Greycroft Partners. Netsertive was named Software Company of the Year by North Carolina Technology Association and was named among Inc. Magazine's 500 fastest-growing private companies for 5 years running. Additional information about Netsertive is available at www.netsertive.com.

02/27/2026

The latest episode of The Art of Franchise Marketing features Reed Nyffeler, Founder & CEO of Signal, and it’s a masterclass in scaling with strategy.

Reed shares how he built a $330M security franchise by blending proprietary technology, AI-driven innovation, exceptional customer experience, and bold, authentic marketing. From developing in-house software to expanding to 400+ franchises globally, he breaks down what it really takes to stand out in a commoditized industry — and why “authenticity is currency.”

🎥 Listen and Watch here: https://netsertive.com/podcasts/from-startup-to-400-franchises-scaling-through-technology-innovation-with-reed-nyffeleer/

🔗 Apple Podcast: https://podcasts.apple.com/us/podcast/from-startup-to-400-franchises-scaling-through-technology/id1651430743?i=1000751767809

🔗 Spotify: https://open.spotify.com/episode/0tojinQQCcB3WvjiCksUQJ

02/11/2026

From 1 rage room to 100+ franchise locations nationwide.

On The Art of Franchise Marketing Podcast, Steven Shortino, CEO of iSMASH, shares how the brand scaled rapidly without brokers and why emotional connection, not just economics, is what truly drives franchise decisions.

In this episode, Steven dives into how iSMASH differentiates in a competitive market, how AI and technology are elevating franchisee support, and why a founder-led, hands-on approach has been critical to their growth.

🎥 Listen and Watch Here: https://netsertive.com/podcasts/breaking-barriers-the-ismash-franchise-journey-with-steven-shortino/

🔗 Apple Podcast: https://podcasts.apple.com/us/podcast/breaking-barriers-the-ismash-franchise-journey-with/id1651430743?i=1000749131429

🔗 Spotify: https://open.spotify.com/episode/5xsYjNKi9TOuKWhhBsOeXX

02/04/2026

How do you scale franchise marketing without overcomplicating it?

In this new episode of The Art of Franchise Marketing, host Erin Martin sits down with Adam Terranova, CFE, Senior Director of Marketing at Authority Brands, to discuss:

🔹 AI’s impact on search and customer behavior
🔹 Building digital infrastructure that truly supports franchisees
🔹 Why organic leads, SEO, and cash flow still matter most
🔹 Creating a shared marketing vision across a franchise system

🎧 Listen & watch here: https://netsertive.com/podcasts/inside-modern-franchise-marketing-strategy-systems-and-sustainable-growth-with-adam-terranova/

🔗 Apple Podcast: https://podcasts.apple.com/us/podcast/inside-modern-franchise-marketing-strategy-systems/id1651430743?i=1000748220772

🔗 Spotify: https://open.spotify.com/episode/5cMENI3qVSv51K49lZO0tj

01/26/2026

From founding franchises to redefining influencer marketing!

In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Angela Olea, RN CFE Founder & CEO of Sweet Influencers, and Liberty Bernal President & COO, for a candid conversation on building, scaling, and evolving purpose-driven franchise brands.

They break down what really works when it comes to authenticity, tech, and scaling trust across franchise systems.

🔹 Transforming franchisees into brand advocates through measurable, relationship-driven marketing

🔹 Lessons from building and scaling a purpose-driven franchise to acquisition and beyond

🔹 Bridging the gap between technology and human connection in franchise marketing

Watch and Listen to the full podcast here: https://netsertive.com/podcasts/scaling-trust-influencer-marketing-that-works-for-franchises/

Apple Podcast: https://podcasts.apple.com/us/podcast/scaling-trust-influencer-marketing-that-works-for-franchises/id1651430743?i=1000746771357

Spotify: https://open.spotify.com/episode/58j7Qelyr4LAM6uwtq3HqD

12/17/2025

This week’s episode of The Art of Franchise Marketing features Kenneth S., CMO of Authority Brands, for Part 3 of his series, where we explore technology as a differentiator in franchise marketing.

Kenneth shares how data, tools, and cross-functional alignment drive scalable growth at the local level.

🎥 Listen and Watch Part 3 Here: https://netsertive.com/podcasts/driving-franchise-growth-through-innovation-and-technology-with-kenneth-schweighofer/

🔗 Apple Podcast: https://podcasts.apple.com/us/podcast/driving-franchise-growth-through-innovation-and/id1651430743?i=1000741407121

🔗 Spotify: https://open.spotify.com/episode/2B9Zw78vjscFDOOcZgfeoD

12/03/2025

🎸 New Podcast Episode Alert!

School of Rock’s Head of Marketing, Demi Iskandar, joins the The Art of Franchise Marketing podcast to talk data-driven strategy, authentic storytelling, and the power of community-driven marketing.

From shifting consumer behavior to the rise of local engagement and how AI is shaping the future. Demi breaks down what’s working and what’s next.

🎥 Watch Here: https://netsertive.com/podcasts/data-storytelling-and-the-power-of-local-school-of-rocks-marketing-strategy-with-demi-iskandar/

🔗 Apple Podcast: https://podcasts.apple.com/us/podcast/data-storytelling-and-the-power-of-local/id1651430743?i=1000739542778

🔗 Spotify: https://open.spotify.com/episode/6YJDcCusSTP1a6vRLanYi4

11/20/2025

Introducing Leigh Feldman, CEO of Youth Franchise Brands, the platform behind Young Chefs Academy and Flour Power Cooking Studios.

In this episode of The Art of Franchise Marketing, Leigh joins host Erin Martin to unpack the future of franchise growth: authentic marketing, data-driven decisions, AI’s expanding role, and what it really takes to build systems that help franchisees thrive.

Top Takeaways:

🔹 How to build franchise systems that scale and genuinely support franchisees
🔹 Why authenticity, influencers, and AI matter in today’s marketing landscape
🔹 The power of data, memberships, and remarkable experiences in driving long-term growth

🎥 Watch the episode: https://netsertive.com/podcasts/franchise-marketing-for-youth-brands-authenticity-data-membership-models-with-leigh-feldman/

🔗 Listen on Spotify: https://open.spotify.com/episode/1E96FAC0jprdHFnJxhuDFI

🔗 Listen on Apple Podcast: https://podcasts.apple.com/us/podcast/franchise-marketing-for-youth-brands-authenticity-data/id1651430743?i=1000737181463

11/12/2025

🎾 From Local Courts to National Growth!

In the latest episode of The Art of Franchise Marketing podcast, Erin Martin sits down with Kristine Faupel, VP of Marketing at Ace Pickleball Club, to explore the strategies fueling the explosive growth of pickleball.

Kristine shares how Ace Pickleball Club is making the sport accessible to everyone, building a thriving community, and supporting franchisees with innovative marketing playbooks designed to drive success.

Key insights from the episode include:

🔹 Leveraging data to map the customer journey and optimize experiences
🔹 A membership model with unlimited access
🔹 Launching a new app to enhance communication and engagement
🔹 Ambitious plans for national tournaments and exciting brand partnerships

🎥 Listen and Watch here: https://netsertive.com/podcasts/from-local-courts-to-national-growth-inside-ace-pickleballs-franchise-marketing-with-kristine-faupel/

🔗 Apple Podcast: https://podcasts.apple.com/us/podcast/from-local-courts-to-national-growth-inside-ace-pickleballs/id1651430743?i=1000736304339

🔗 Spotify: https://open.spotify.com/episode/0RuYhircq510K2vTtZL6L8

11/03/2025

What does it take to lead and market successfully across dozens or hundreds of locations?

In this episode of The Multi-Location Marketing Leader Podcast, host Erin Martin sits down with Lindsay Ellis, Marketing & Leadership Consultant, to uncover how top franchise brands blend data, technology, and authentic leadership to fuel growth at scale.

🔹 Lead with authenticity: How strong leadership and self-awareness inspire better teams and results

🔹 Simplify and automate: Strategies for leveraging AI and automation without losing the human touch

🔹 Go hyper-local: Proven tactics for building trust and driving measurable growth in every market

🎥 Listen and Watch Here: https://netsertive.com/podcasts/hyper-local-growth-and-leadership-lessons-for-multi-location-brands-with-lindsay-ellis/

10/29/2025

James Young, President of Pet Butler, joins The Art of Franchise Marketing podcast to share how he guided the brand through transformation from post-acquisition challenges to sustainable growth and innovation.

Hear how James and his team strengthened franchisee relationships, standardized marketing efforts, and embraced AI to stay ahead in an evolving industry.

🎥 Listen now on The Art of Franchise Marketing podcast → https://netsertive.com/podcasts/navigating-the-franchise-marketing-and-operation-landscape-with-james-young/

🔗 Apple Podcast: https://podcasts.apple.com/us/podcast/navigating-the-franchise-marketing-and/id1651430743?i=1000733038067

🔗 Spotify: https://open.spotify.com/episode/1cqCEG2bdcmbep9eGqa1Zy

09/10/2025

In this week's podcast episode, Erin Martin sits down with Adam Povlitz, CEO of Anago Cleaning Systems, to talk about his journey from joining the family business to leading one of the top-ranked commercial cleaning franchises.

🔹 Building a strong team and culture

🔹 Leveraging AI & technology to enhance operations

🔹 Driving innovation in a recession-resistant industry

🔹 Anago’s vision for future growth

Don’t miss Adam’s insights on what it takes to foster entrepreneurship and elevate customer experience in franchising.

🎧 Listen and Watch here: https://netsertive.com/podcasts/driving-operational-excellence-culture-hiring-and-technology-with-adam-povlitz/

🔗 Apple Podcast: https://podcasts.apple.com/us/podcast/driving-operational-excellence-culture-hiring-and/id1651430743?i=1000725793052

🔗 Spotify: https://open.spotify.com/episode/3hDkI1AuJxjlZN9663MRe2

09/04/2025

This week on The Art of Franchise Marketing, host Erin Martin sits down with multi-unit franchisee Mitch Cohen to unpack:

🔷 Why keeping marketing simple drives better results

🔷 How philanthropy fuels community engagement

🔷 The lessons and advice every franchisee should know before expanding

Tune in for real-world insights on building stronger operations, engaging people, and growing with purpose.

🎥 Watch and Listen Here: https://netsertive.com/podcasts/simplifying-franchise-marketing-and-driving-growth-with-mitch-cohen/

🔗 Apple Podcast: https://podcasts.apple.com/us/podcast/simplifying-franchise-marketing-and-driving-growth/id1651430743?i=1000724778364

🔗 Spotify: https://open.spotify.com/episode/5VHzYiJ3WBVcbgyDeZtKGl

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