12/20/2023
Yes, thatβs right, Concept No. 2! π«
This is the second suite concept presented along with the concept posted yesterday. Between the two, this was definitely the winner and the one that we carried through into the deeper design process.
Here I was inspired by wool suits and parchment, and decided to take the vibes in a more senatorial direction. The client preferred the navy/gold color palette (going along with their new office decor) as well as the more traditional font choices. This monogram mark and pattern is fun, but ultimately not The One, so we revisited the more simple DS mark from the other brand suite to incorporate into the final designs.
The clients trusted the process and I was glad that I prepared two concepts, resulting in a collaborative outcome. Iβll be posting the actual final visual identity and more projects for D&S next!