Flagstone.io

Flagstone.io Internet marketing & lead generation for small- to medium-sized businesses. Flagstone is a Google Pa That’s just on Google.

There are 1 BILLION searches DAILY and 54 BILLION indexed websites. Your website is the proverbial needle in the haystack, but it doesn’t have to be. We have managed more than $1.5 million worth of online spend for small businesses, law firms, global commerce companies, and political campaigns.

It's quite scary setting up and running a small business. Not only do you have to deal with the larger more established ...
04/07/2022

It's quite scary setting up and running a small business. Not only do you have to deal with the larger more established organizations, but there are also a plethora of fellow small businesses selling the same thing as you.

How do you stand out?

Nowadays, anything can be copied so it can be hard (but not impossible) to stand out.

Traditional USPs such as low cost, free delivery etc. have lost their uniqueness.

But if there's one thing that can't be copied it's you - the business owner.

Nobody can copy the enthusiasm, values and passion you have for the business you're running. Therefore, it's important to get it across in all digital touchpoints and use it to connect with and build trust within your locality.

Once that relationship is established, those people become loyal to you and your brand. The word of mouth effect arising from that is obviously hugely beneficial at increasing brand awareness and sales.

And nobody can copy that. It's not something that can be bought on the shelf.

So, to any new business owner, I'd say get yourself out there, and become the face of the business!

Coming up with new and unique content ideas every week or month is tiring - but you don't need to.It's always worth chec...
04/06/2022

Coming up with new and unique content ideas every week or month is tiring - but you don't need to.

It's always worth checking content you published six months to a year ago and updating it.

Let's say at the beginning of 2021, you wrote a guide about digital marketing. In 2022 you need to revisit it and update it for the year ahead.

I'd always recommend looking at the best performing content over the last 12 months and reintroducing an updated version - you already know it'll do well and will do no harm to your SEO rankings and site visits.

If you're new to marketing plans or simply aren't sure how they work and how to even begin devising one, HubSpot has cre...
04/05/2022

If you're new to marketing plans or simply aren't sure how they work and how to even begin devising one, HubSpot has created an outstanding and detailed guide for you, and have chucked in free templates for you to download and edit.

Well worth a look: https://buff.ly/2uYqDek

Elementor is an excellent 'drag and drop' tool that enables anyone to create a remarkable landing page in minutes.There ...
04/04/2022

Elementor is an excellent 'drag and drop' tool that enables anyone to create a remarkable landing page in minutes.

There is no coding required whatsoever (although you can if you want). Simply drag and drop the elements (such as images, text box, carousels, price grids and so much more) you want and get editing!

You can also choose and edit the layout of your page.

It allows you to bring to life the vision you had in mind with minimal fuss!

It's much easier to convert local website visitors into customers. People are more likely to order from or visit compani...
04/01/2022

It's much easier to convert local website visitors into customers. People are more likely to order from or visit companies in their town or region.

If your local SEO game is weak, there are nine methods you can employ now to see the returns by the end of the year.

Check out the guide: https://buff.ly/3wah65b

Aside from the technical aspects of content writing (such as SEO), it's essential to take a step back and return to the ...
03/31/2022

Aside from the technical aspects of content writing (such as SEO), it's essential to take a step back and return to the basics and ask two fundamental questions:

1) Who is my target audience?
2) Will they read what I'm about to write?

The decision you make about your content's length, structure, language, and tone should be based on these two questions.

I find we're trying to get too technical with content writing. The main factor for its success will ALWAYS be its value to the reader.

For brands with a low Google ads budget, I recommend using more exact match keywords in their AdWords account.An exact m...
03/30/2022

For brands with a low Google ads budget, I recommend using more exact match keywords in their AdWords account.

An exact match keyword means your ad will only show up if someone types your desired keyword in the exact order and structure.

You'll probably get fewer impressions and clicks, BUT you can be confident that the few clicks you get are highly relevant and likely to convert.

In an ideal world, I'd also include a few phrase matches (meaning your ad would also appear for any search similar to your keywords) but exact match FTW for brands with a low budget.

People nowadays have very short attention spans. You need to hook them within a couple of seconds, or they're gone.Here'...
03/29/2022

People nowadays have very short attention spans. You need to hook them within a couple of seconds, or they're gone.

Here's where using videos in your Facebook ads can prove beneficial.

Videos are easier to consume (compared to reading something) and can get across your message faster.

Instead of describing how your product works, a video demonstration will bring it to life and allow viewers to see it for themselves.

Videos can also do well for testimonials.

I'm sure you've come across numerous posts on Instagram introducing a topic or article asking you to read more by clicki...
03/28/2022

I'm sure you've come across numerous posts on Instagram introducing a topic or article asking you to read more by clicking the 'link in the bio'.

Do we know if people make an effort to visit our profile and click the bio link? Maybe, if the caption and graphic are THAT irresistible.

There is one way around this: to share every Instagram post on your stories and add the link there.

Previously, you would need at least 10,000 followers for the right to add website links to your stories. Not anymore. Anyone can do now do it.

So, feel free to continue using 'link in bio'. It can't do any harm, but share it on your stories with the link embedded for maximum reach (and convenience on the audience's behalf).

Your most important keywords should be in the header tag. If you want to rank locally, make sure the area you want to ra...
03/25/2022

Your most important keywords should be in the header tag. If you want to rank locally, make sure the area you want to rank for is in those header tags.

Your content strategy should also consider the locality you want to serve. When using blogs to provide insights, statistics or solutions to problems, ensure they're relevant and applicable at a local and use location names regularly in your content!

Yes and no - it's a tough one to answer.The more words your blog has, the more comprehensively it covers the topic you'r...
03/24/2022

Yes and no - it's a tough one to answer.

The more words your blog has, the more comprehensively it covers the topic you're writing about (in theory).

Google likes detailed content. It indicates that the subject matter has been covered in-depth and is likely relevant and valuable to the intended audience.

But you shouldn't add words for the sake of it either. Things like keyword stuffing, writing lengthy and waffly statements to increase the word count arbitrarily won't do you any good.

A 600-word blog that provides value will do much better on SEO than a 2,000-word article saying very little.

SEO is complicated, but you have to ignore trying to please the algorithm and focus on what your reader will find appealing.

As long as you do that, you'll see some results.

The metaverse is confusing af.If I could summarize the metaverse in a sentence I'd say it's a digital world (on a higher...
03/23/2022

The metaverse is confusing af.

If I could summarize the metaverse in a sentence I'd say it's a digital world (on a higher plane than the internet) where you can do anything you want.

I know, still confusing.

Here's a breakdown of the metaverse that may give you some clarification: https://buff.ly/36hN1FG

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Mountain Brook, AL
35223

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Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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+12054513376

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