06/02/2023
The Perfect Match Game Show, by Adobe
Brand Identity
The Perfect Match is a game show from Adobe where designers escape the daily grind, level up their skills, and celebrate their love of brands. Each month, designers submit mood boards which are judged for a chance to compete in a thrilling live game show with renowned “clients” from the design industry.
We created a brand based on the idea of “newstalgic” a word created to celebrate the heyday of game shows (early-’70s) while resonating with designers of now. The resulting brand is over-the-top, playful, and unapologetically bold—inviting people to vibe with their tribe.
Unfortunately, the show was put on pause just before the new brand launched, but WOW, was it a groovy ride.
Services: Brand Identity, Positioning, Broadcast Design, Motion Design, Illustration, Lettering, Art Direction, Digital
Design team: , Vivian Liu
Motion: .design
Illustration:
Animation:
Lettering:
TPM Logo:
High-Level Messaging: Melissa Levine
Type: Ohno Fatface and Obviously by ; New Spirit by
Special thanks to our client team: Rachel, Elysia, Eva, Kim, Nate, David, Heather, and Jordan 🧡💚💜
