Tubular Labs

02/24/2023

Businesses are rapidly integrating ChatGPT into their workflow— but what about for video marketers?

In this article, we teach you how to use the world's newest AI technology to:

- Better understand audiences
- Discover profitable micro-communities
- Find inspiration for new content
- Optimize your social search strategy

You can use AI to optimize your video content strategy, discover hidden micro-communities on social and get to know your consumer base!

02/22/2023

Got two minutes? Understand what social audiences are NOT saying.

In this short video, we share Tubular's signature 3-pronged approach to going beyond likes & engagements to uncover behavioral insights. Then, applying that data to your most optimized content strategy yet.

Watch it here: https://bit.ly/3IJMXzo

As part of our “Inspired Stories” video series where we offer busy marketers & creators the key points from our in-depth data reports, we bring you Social Listening for Video.

02/17/2023

Rihanna did more than shine bright like a diamond during her Super Bowl performance. 💎

For her, the Super Bowl was the perfect place for the artist to integrate all her brands and music at the highest level of visibility…and so she did.

Read more about the massive impact Rihanna had on social video without spending a single ad dollar.

This brand wins for the best Super Bowl ad with only 3 seconds of screen time and zero marketing spend. Find out how the brand pulled it off.

02/16/2023

Want to see the full picture on social?

You need data that measures sharing, shopping, searching, and more.

Unlock our 3-pronged approach to applying in-depth behavioral insights to your social video strategy:https://bit.ly/3Xe9cBF

02/13/2023

Relying on likes & comments to guide your marketing strategy means you're ignoring insights from the silent majority of social users (roughly 93%).

Meanwhile, this massive audience goes on viewing, sharing, searching, and shopping — largely undetected.

See Tubular's quick and easy 3-pronged approach to monitoring, validating, and applying in-depth behavioral insights here:https://bit.ly/3K3DeEY

The majority of social video audiences do not like or comment. Instead, they share, shop, view, and search largely undetected... until now.

02/09/2023

When a social video trend erupted around Chipotle Mexican Grill, audiences across social platforms were weighing in on the "tastes-like-a-Philly-cheesesteak" quesadilla.

Through the use of efficient monitoring systems, the food brand was able to quickly jump on the trend, respond, and control the narrative. In the graph, you see their rapid response and the success they were able to achieve while the trend was still hot off the quesadilla press!

For Tubular's 3-pronged approach to applying behavioral data, click here:https://bit.ly/3Xe9cBF

02/07/2023

Tubular data indicates that for every 100 viewers, only 7 are likely to comment or like a post. We call this 7% the Vocal Minority.

Marketers employing social listening solutions are making big business decisions based on this small percentage of audiences.

Meanwhile, the 93% majority goes on viewing, clicking, sharing, and searching — largely undetected.

But now, you can go beyond surface-level engagement. Unlock the simple 3 steps to measuring behavioral data so you can see 100% of the picture.

Download our latest report now:
https://bit.ly/3Xe9cBF

01/31/2023

Just because an influencer has millions of followers doesn’t mean they will drive sales or positive engagement for your brand.

We dive into the most recent Tarte-sponsored Dubai trip and uncover key learnings for marketers to make the most out of their investments.

Tarte Cosmetics hosted a created a Super Bowl-sized influencer marketing campaign in Dubai. Tubular takes a look at the wins & learnings from the brand's marketing trip on social video.

01/26/2023

Oscar noms have been announced!

Here's the Tubular leaderboard for trailer views of nominated movies:

What was your favorite movie of the past year?

01/23/2023

Happy Lunar New Year! It's the year of the Rabbit which represents longevity and positivity! 🎊🐰🧧

We dove into what is happening on social video and saw that not only did influencers post more content than brands about this holiday, but they also saw 10x the amount of engagement!

Wishing all that celebrate a Happy New Year!

01/20/2023

Here's your inside look into how marketers are approaching the 2023 Super Bowl. 🏈🎉

P.S. There are MANY changes to regularly scheduled sponsors and ad deals that make this bowl game unlike any other.

Plus — the factors you should consider when choosing the best approach to reach your target customers.

In the midst of economic uncertainty and a changing media landscape, 2023 Super Bowl marketers must be cognizant of how and where they spend their budgets.

01/18/2023

IAB here we come! The Tubular executive team is packing their bags to head to Florida on January 22nd.

Will you be there? If so, reserve time to chat about up-leveling your social positioning here: https://bit.ly/3hHXmki

Limited space availalbe.

Tubular is attending the IAB Annual Leadership Meeting in Florida and we would love to chat about your 2023 strategy! Schedule a meeting with our executive team.