Flock and Rally

Flock and Rally helps clients develop brands + design + execute major marketing plans. Learn more at https://www.flockandrally.com.

Founded in 2010, Flock and Rally is a full-service, women-owned creative agency based in Columbia, South Carolina. The firm integrates branding, public relations, marketing, traditional advertising, digital advertising, social media and more into campaigns for a diverse base of clients, ranging from local nonprofits to large-scale businesses. Serving industry sectors ranging from hospitality, life

style and tourism to business, technology, real estate, economic development and more, Flock and Rally’s mission is to rally comminities around great ideas. Flock and Rally is federally certified as a Disadvantaged Business Enterprise (DBE) and is eligible to partner or team on federal projects which include a DBE requirements for women-owned and minority businesses. Flock and Rally is also certified by Richland County as a Small, Local Business Enterprise (SLBE) and by the City of Columbia as a Certified Disadvantaged Business Enterprise (CDBE).

06/26/2026

For a long time, our core values lived in the background, tucked away in an employee handbook and rarely referenced.

Under the leadership of Merritt, we set out to make them more intentional. Something we could actually use, speak and build around every day. We simplified each value into two clear words to make them easy to remember and easy to live out, then built supportive language underneath to bring them to life in a more meaningful way.

The goal was simple: create core values that do not just sit on a page, but truly reflect who we are and how we show up in our work and with each other.

[A two-minute long video of Flock and Rally CEO Merritt McNeely sitting down on a couch in the Flock and Rally office. She is wearing a white and black two-piece skirt suit.]

06/21/2026

Happy Father’s Day to all the incredible dads out there, and a special shoutout to our very own Flockstar dads.

Today we’re celebrating you and all the ways you show up — at home, at work + everywhere in between. Happy Father’s Day!

[A carousel of two pictures featuring Flockstar dads and their children.]

06/19/2026

Happy Juneteenth! Today we recognize a day of remembrance, reflection and celebration.

In observance of the holiday, our office will be closed as we honor the history of freedom, liberation + equality in the United States.

[Collage-style graphic on a purple background featuring imagery related to Black history and civil rights. Elements include a protest sign reading ""An injustice anywhere is a threat to justice everywhere,"" illustrations inspired by African textile patterns, historic maps and buildings, and black-and-white portraits of notable community leaders. Layered design elements in bright colors frame the composition, creating a reflective and commemorative Juneteenth-themed graphic.]

06/10/2026

Please join us in cheering on our team for earning four honors at this year’s South Carolina Chapter of the Public Relations Society of America (SCPRSA) Mercury Awards! 👏 These awards honor excellence in public relations campaigns, strategic communications + tactical ex*****on across our state.

🏆 Mercury Award of Excellence: BCBSSC Countdown to Coverage campaign
🏆 Mercury Award of Excellence: OneSpartanburg’s Take a Bite Out of The Burg campaign
🏆 Award of Merit: Columbia Food and Wine Festival
🏆 Award of Merit: PalmettoPride's SC Sweep campaign

Thankful for our clients, partners, our community and this flock of creative pros!

[A carousel of two photos featuring Flock and Rally staff. From left to right: Anna, Anna Kate, Olivia, Aaliyah and former Flock and Rally intern, Hannah. They are pictured in front of a blue PRSA backdrop, holding Mercury Awards. The awards are silver and shapped like a Palmetto tree with a crescent moon.]

06/08/2026

Please join us in welcoming Holly Poag to the flock! 🎉

As our new public relations specialist, Holly supports clients through strategic communications, media relations and storytelling. Her background in journalism and communications brings valuable perspective to our team + the clients we serve.

When she's not helping tell great stories, you'll likely find her gardening, reading, searching for Columbia's best ice cream spot or cheering on the Gamecocks.

We're excited to have Holly on board. Help us give her a warm welcome in the comments!👏

[A headshot of Flock and Rally employee, Holly Poag, pictured in front of a teal curtain. Holly is smiling directly at the camera, and wearing a blouse with birds and ferns on it.]

06/03/2026

At Flock and Rally, we believe great ideas come from bringing different perspectives to the table.

This Pride Month, we celebrate the people, stories and experiences that help make our communities more vibrant, creative and connected.

We're proud to stand alongside our LGBTQ+ friends, neighbors, clients and colleagues this month and throughout the year. 🌈

Happy Pride Month!

[Graphic featuring Pride Month imagery on a coral background, including a rainbow flag, a spotted dog wearing a rainbow Pride cape, a photo of a rainbow flag hanging outdoors in sunlight and a colorful rainbow illustration. Layered graphic elements in Pride colors frame the photos and create a bright, celebratory design.]

05/29/2026

Recently, we spent some time with Atkins Law Firm capturing updated team headshots for their website and marketing materials. Beyond the photos, it was so much fun showcasing the personalities, warmth + authenticity that make their team so approachable to clients.

Professional photography is more than just updating a website; it’s an opportunity to tell a story, build trust and reflect the culture that makes a team unique. The best brand visuals help people feel connected before they ever walk through the door or pick up the phone.

We also loved partnering with Joshua Aaron Photography on this project. Always fun collaborating with talented creatives to bring a vision to life.

[A 19-second reel featuring various clips at a photoshoot on location in Columbia, South Carolina. The video shows clips inside of an industrial building and office space, with Atkins Law Firm employees and staff being photographed in various poses.]

05/14/2026

Calling all future ✨

We’re looking for a Social Media Intern to join our team this summer. If you enjoy creating content, keeping up with trends, experimenting with new ideas + helping brands connect with their audiences, this could be a great fit.

You’ll gain real-world agency experience while supporting client campaigns, content creation, reporting and more alongside our Channel Strategy team.

Check out the job description for more information and directions on how to apply: https://www.flockandrally.com/news/flock-and-rally-is-hiring-a-social-media-intern

[Graphic with a bright yellow background featuring large purple text that reads “We’re Hiring!” A colorful illustrated bird perched on a branch appears in the bottom right corner, with a small white bird silhouette in the top right.]

05/10/2026

Today we’re celebrating all the ways “mother” shows up — caregivers, mentors, chosen family + the people who make life feel a little more grounded and a lot more full.

Happy Mother’s Day from our moms to you!

04/30/2026

Our VP of Client Engagement, Mary Kate Korpita, recently led a session at the Boyd Innovation Center, powered by GrowCo as part of Startup Sprint, helping participants take a deeper dive into customer personas and the journey behind every decision. ⚡ From defining who their audience is to understanding how to reach them, Mary Kate brought clarity to one of the most important aspects of building a brand.

It’s always inspiring to see our team share their expertise and help bring ideas to life in our community. 💪

📸:

[A carousel of photos from a Startup Sprint event at the Boyd Innovation Center. Slide 1: Mary Kate speaking in front of a group with a presentation on screen behind her. Slide 2: A group of attendees sitting at tables, listening during the session. Slide 3: An attendee taking a photo of the presentation on their phone. Slide 4: Mary Kate presenting and smiling in a workshop space.]

Address

Myrtle Beach, SC
29572, 29575, 29577, 29578, 29579, 29586, 29587, 29588

Website

https://linktr.ee/flockandrally

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