VinSUITE

VinSUITE You Sell Wine. We Make It Easier. Voted “Best Wine Industry Supplier” three years in a row by our peers!

From the tasting room to the web, vinSUITE’s comprehensive, direct-to-consumer software provides wineries of all sizes with the tools needed to increase sales and keep their customers coming back for more. From the tasting room to the web, vinSUITE offers wineries of all sizes software solutions designed specifically to help manage their business efficiently, increase direct-to-consumer wine sales

, and stay connected to customers. Our robust, integrated, and intuitive software allows wine businesses to carefully craft their customer experience and grow sales across multiple platforms and environments. Backed by service from longtime industry experts, we understand the needs of your wine business, whether you’re a global enterprise or a small, family-owned operation looking to grow. At vinSUITE, we take pride in providing not only the best wine sales technology, but also the best customer support in the industry. Request a demo to learn more: https://www.vinsuite.com/request-a-demo

You see the opportunity. You feel the obstacles. But when you try to explain it to the owner or the general manager, som...
08/31/2026

You see the opportunity. You feel the obstacles. But when you try to explain it to the owner or the general manager, something gets lost in translation.

What if you could pull the numbers that tell the whole story. In seconds. With your answer ready.
That changes the conversation.

vinSUITE, answered differently.

Your tasting room staff knows which wines move. Your point of sale knows it too. But by the time you get the report and ...
08/26/2026

Your tasting room staff knows which wines move. Your point of sale knows it too. But by the time you get the report and sit down to think about it, the moment has passed.

What if you could know what's selling right now, without the wait.
No reports, no meetings. Just the answer.

vinSUITE, answered differently.

Loyalty is not built by great wine alone. It is earned at every touchpoint, from the release email to the doorstep.What ...
08/24/2026

Loyalty is not built by great wine alone. It is earned at every touchpoint, from the release email to the doorstep.

What happens between "club run announced" and "package delivered" often decides whether a member stays.

At the Wine Club Symposium, Karin Strykowski of Wineshipping brings the data behind club runs that land well from start to finish: planning, inventory, fulfillment, and the follow-through.
Free and virtual. Register: https://na2.hubs.ly/H07jSR80

You already know your club is slowing. What you're waiting for is the list.Instead of running reports or hunting through...
08/21/2026

You already know your club is slowing. What you're waiting for is the list.

Instead of running reports or hunting through data for an hour, what if you could just ask. Get the names. Act. That's the whole point.

vinSUITE, answered differently.

Something new is coming. And if you're juggling club numbers, tasting room traffic, member trends, and DTC performance a...
08/18/2026

Something new is coming. And if you're juggling club numbers, tasting room traffic, member trends, and DTC performance all at once, you're going to want to know about it sooner rather than later.

The answer to your next question isn't hidden in spreadsheets anymore. It's one question away.

Stay tuned. vinSUITE, answered differently.

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The wine club is now the biggest DTC channel for most wineries. And not because it grew.The tasting room softened, and t...
08/17/2026

The wine club is now the biggest DTC channel for most wineries. And not because it grew.

The tasting room softened, and the club held. That quietly changed what running one is really about.

To open the Wine Club Symposium, Rob McMillan and Paul Dugoni of Silicon Valley Bank sit down with our president Jimmy Wu for a clear-eyed look at where DTC and the club stand today, and where they are headed.

Free and virtual. Save your seat: https://hub.vinsuite.com/wine-club-symposium-2026

The Wine Club Symposium is back, and this year it moves to September.For the fourth year running, vinSUITE is bringing w...
08/11/2026

The Wine Club Symposium is back, and this year it moves to September.

For the fourth year running, vinSUITE is bringing winery owners and wine club managers together for two mornings on the work every winery is focused on right now: growing the club and keeping the members you already have.

Six sessions. Two mornings. Free and virtual.

📅 Tuesday, September 15 and Wednesday, September 16

🕘 9:00 AM to 12:00 PM PT both days

The club has quietly become the most dependable revenue a winery has, and it's under real pressure as tasting room traffic softens and longtime members age out. These two mornings are about what's actually working, straight from the people doing it.

Here's who's joining us:

Day 1 · Tuesday, September 15

▸ Rob McMillan (First Citizens Bank) and Jimmy Wu (vinSUITE) on the state of the industry and where wine clubs go from here

▸ Karin Strykowski () on the data behind a club release that lands

▸ Erica Walter (Email Mavens) on growing your club from the list you already have

Day 2 · Wednesday, September 16

▸ Megan Currie (The Wine Lass / Wine Club Professional Network) on the generational shift in your club

▸ Pamela Snyder (DigiVino) and Van Potts (Preston-Layne & Partners) on getting found as search and the market change

▸ Liz Mercer, MPS - Food Business (WISE) on getting your best ideas heard by the people above you

Save your seat, it's free: https://hub.vinsuite.com/wine-club-symposium-2026

The playbook for a stronger club.

07/31/2026

A cancellation does not always mean the customer is gone for good.

Liz Mercer of WISE shares why flexible exits and thoughtful win-back campaigns can help wineries preserve the relationship and make it easier for former members to return when the time is right.

Watch Recording:
https://attendee.gotowebinar.com/recording/3496552986470931033

07/22/2026

Say hello to the new vinsuite.com.

We rebuilt it from the ground up for the people who actually use it. Wine club managers, DTC directors, tasting room leads, and winery owners who don't have time to hunt for what they need.

You'll find a dedicated home for our guides, checklists, and tools. A full video library. New product pages that make it clear what vinSUITE actually does. And a Payments page because processor choice matters more than most winery owners realize.

Same URL. Whole new experience.

Take the tour: https://vinsuite.com

Cancellations rarely come out of nowhere.There's almost always a signal before the email lands. A skipped shipment. A ca...
07/21/2026

Cancellations rarely come out of nowhere.

There's almost always a signal before the email lands. A skipped shipment. A card that keeps declining. Fewer opens on your emails. A pickup that didn't get picked up.

The problem isn't that the signals aren't there. It's that most wineries only see them after the fact, when they're pulling a report to understand why their retention numbers slipped.

By then it's too late to intervene.

The wineries with the strongest retention watch the leading indicators, not the trailing ones. They know which members are drifting before those members know it themselves. And they reach out with a personal touch while there's still a relationship to save.

That's the difference between reacting to churn and preventing it.

Here's what to watch for and how to act on it: https://na2.hubs.ly/H06z2nl0

Address

1700 Soscol Avenue, Ste 3
Napa, CA
94559

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+17072537400

Website

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