Southern Made

05/19/2026

If your agency is pitching experiences that involve AI, AR, gamification, or complex digital promotions, you need a technical team that has built them before.

Southern Made is that team.

4,500+ digital experiences built for agencies working with DIRECTV, Pepsi, Samsung, T-Mobile, Gatorade, Amazon, and more.

https://www.southernmade.com/6-ways-to-use-ai-in-experiential-marketing-2026

05/14/2026

The stat that surprised most people from our latest article:

AR campaigns generate 3x higher brand lift at 59% lower cost compared to traditional digital advertising.

70% higher memory recall. Engagement times four times longer than mobile video.

The barrier dropped to near zero with web AR. No app download. Scan a QR code and the experience opens instantly.

https://www.southernmade.com/6-ways-to-use-ai-in-experiential-marketing-2026

04/15/2026

We just published a breakdown of how leading brands are using AI to build better experiences in 2026.

Web AR that runs in any browser. Sweepstakes platforms with real-time fraud detection. Generative photo experiences at live events. Personalization that adapts in milliseconds.

6 applications, what each one looks like in practice, and what it takes to build them.

southernmade.com/6-ways-to-use-ai-in-experiential-marketing-2026

04/11/2026

bubly launched a campaign with Nintendo's Super Mario Galaxy Movie that turned every purchase into a gamified quest.

Galaxy-inspired flavors. Character cans. Star Bits to collect. Hidden Galaxy Cans to hunt for. Instant win mechanics and a repeat play loop designed to keep consumers coming back.

This is our lane — gamified digital experiences for major CPG and entertainment brands, built to perform at scale.

southernmade.com/work/bubly-super-mario-galactic-mission

10/22/2025

Every agency has that moment. You pitch something incredible. The client says yes. Then the panic sets in… “Can we actually build this?”

At Southern Made, that’s where we shine. We become your full technical department, white-labeled, seamless, and ready to turn complex creative ideas into real digital experiences.

No extra headcount. No technical headaches. Just solid builds that make your team look good.

Read the latest from our Partner Playbook:
How to Bring Big Creative Ideas to Life (Even Without an In-House Tech Team)

Every great idea deserves to be built right. Southern Made helps agencies bring creative concepts to life with full technical support, no extra headcount needed.

11/04/2022

Best part of WFH? More time with our 4-legged colleagues! We work hard, so they can play hard 🤝

06/27/2022

Say "Hey!" to Chris McIntyre (aka Ferf)!

He's our CEO & Founder who lives in Franklin, TN.

His favorite emoji is 😍 and you won't find him watching, reading or listening to anything at at the moment as he takes a binge break over summer.

He loves traveling with his family, DIY experiments, adventuring in the outdoors, and playing with emerging technologies.

The piece of tech he can't live without is home automation. "My life is driven by routines, and having technology trigger changes in my day based on lights, sounds or music helps keep my day on track."

06/20/2022

Everyone, meet Jeana ("jEE-nuh") Newsom!

She is another one of our Senior Project Managers and lives in Seattle, WA!

Her favorite emoji is "mild panic"... iykyk.

And she's currently rewatching all seasons of Friends and listening to Unplugged on Spotify.

She enjoys being a homebody and spending as much time with her son as possible. If she has to be social, a sporting event would be ideal.

The one piece of tech she can't live without would be order pickup or same-day delivery. It's a life saver!

06/13/2022

Everyone, meet Victoria Newport!

She is our newest Senior Project Manager and lives in Gallatin (aka Nashville), TN.

Her favorite emoji is 🙃 and she's a sucker for any and all cult/true crime podcasts and documentaries.

In her free time, she enjoys watching the Memphis Grizzlies, golfing, reading, Pure Barre, walks, and kayaking.

The one piece of tech she can't live without is "obvi" her phone! 💁‍♀️

06/06/2022

Look! It's Adam Small!

He's one of our Founders and the Head of Partnerships & Marketing.

Based in Nashville, he's a recent emoji convert, so he's test driving all of them until he reaches the end of the trail (animated ones are his favs thus far).

He's currently watching Mayans and reading "Eat That Frog".

When he's not working, he's a huge sports fan cheering on his favorite teams: Titans, Preds and Duke. He also finds joy in boating/fishing, grilling, listening to comedy, and reading.

The one piece of tech he couldn't live without is his smart phone - "It tells me what I need to do, where I need to be, how to get there and allows me to communicate with my team and clients while playing kiddo chauffeur from school/camp to lessons to trampoline park and back again."